• SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Analytics, DemandBase] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    Analytics. Recommended reading: 4 Tips on writing a website home page. #37. Litmus is a tool you can use with your current email marketing software to test and track emails with detailed analytics. This blog has dozens of subcategories to browse through, from deliverability to subject lines to analytics. DemandBase. Analytics, Excel, technical SEO and more. Recommended reading: How To Track Social Ads In Google Analytics [VIDEO]. #68. Over 2.5
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Analytics, DemandBase] Top Marketing Blogs You Should Be Reading
    Why should I read it: Hootsuite offers a more analytical spin on social media content in the form of digestible posts that range from industry news and product updates to the latest trends and best practices. Analytics, SEO, and Conversion optimization Blogs. What do they talk about: Conversion optimization and analytics. What do they talk about: Analytics, marketing, and testing. What do they talk about: Digital marketing and analytics. DemandBase.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Analytics, DemandBase] Top Marketing Blogs You Should Be Reading
    Why should I read it: Hootsuite offers a more analytical spin on social media content in the form of digestible posts that range from industry news and product updates to the latest trends and best practices. Analytics, SEO, and Conversion optimization Blogs. What do they talk about: Conversion optimization and analytics. What do they talk about: Analytics, marketing, and testing. What do they talk about: Digital marketing and analytics. DemandBase.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Analytics, DemandBase] 33 Inspiring B2B digital marketing case studies
    DEMANDBASE : A B2B marketing cloud, helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare and a live presentation to spotlight tools that can maximize the power of content. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. They tested over 30 ads with custom landing pages. HEWLETT PACKARD : is the first company to hit 1,000,000 Followers for a Company Page.
  • MODERN MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Analytics, DemandBase] Driving Engagement and Conversion with Marketing Apps
    ” While we appreciate their praise of Oracle Marketing AppCloud, here’s some of what our customers had to say: “By using [Oracle] Eloqua to combine eye-popping landing pages with dynamic email content and integrated Cloud Connectors, we not only met our aggressive campaign goals, we crushed them. “ As far as marketing technology, my must haves are [Oracle] Eloqua, Demandbase, Influitive, Mintigo, Social123, Lattice Engines, Insightpool, inadco and more.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 19, 2013
    [Analytics, DemandBase] The Real Reasons Programmatic Ad Buys Fail in B2B Marketing
    You need a new landing page with a shorter form and a better offer. You need a promotional unit on your homepage and other key pages with the same offer you are running in the banner. Your vendor’s analytics shows that people are seeing your ad and coming to your site without clicking, but since they can’t find the offer they were looking for, the campaign is actually delivering 1,000s of people a day that just turn and leave.
  • REACHFORCE  |  THURSDAY, MAY 16, 2013
    [Analytics, DemandBase] Demandbase API vs ReachForce Form Appending Solutions
    Demandbase or ReachForce? Landing page and web form optimization for B2B isn’t just about conversions, it’s about speeding up marketing nurture and generating more revenue. When it comes to landing page elements, assuming the page layout, content elements and design have been tested and optimized, it really boils down to getting a prospect to fill out a form, hit submit, and get added to your nurture programs. Demandbase vs ReachForce Price.
  • REACHFORCE  |  THURSDAY, MAY 16, 2013
    [Analytics, DemandBase] Demandbase API vs ReachForce Form Appending Solutions
    Demandbase or ReachForce? Landing page and web form optimization for B2B isn’t just about conversions, it’s about speeding up marketing nurture and generating more revenue. When it comes to landing page elements, assuming the page layout, content elements and design have been tested and optimized, it really boils down to getting a prospect to fill out a form, hit submit, and get added to your nurture programs. Demandbase vs ReachForce Price.
  • NUSPARK  |  THURSDAY, JANUARY 12, 2012
    [Analytics, DemandBase] Focus Roundtable Recap: Optimizing Landing Page Conversion Rates
    I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. I consult clients on proper conversion tactics as part of my lead generation services, and wanted to host this roundtable to raise awareness of the benefits of testing and optimizing landing pages for lead generation. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense.
  • NUSPARK  |  SUNDAY, DECEMBER 18, 2011
    [Analytics, DemandBase] A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
    There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. Analytics packages do this all the time to measure website performance. Because of how cookie’s work, among the additional intelligence that can be gathered are what keywords visitors used to find your site, what location (so you can assign sales reps), time zone, how many pages visited, what pages were visited, etc.
  • MODERN MARKETING  |  TUESDAY, SEPTEMBER 6, 2011
    [Analytics, DemandBase] 4 Reasons Your CMO Will Love Marketing Automation
    by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operations at Eloqua partner Demandbase. Marketing Automation can simplify the process of maintaining this consistency through the use of common assets like email and landing page templates, and by providing a global center when successful tactics can be discovered, copied and localized with guidelines.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 25, 2009
    [Analytics, DemandBase] Dreamforce 2009: Search Engine Marketing Junkies
    This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; The speakers also touched on the idea of getting more from PPC by using specific landing pages, not just the company website. .
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [Analytics, DemandBase] Demandbase: A New Twist In The Lead Management Automation Market
    Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.
  • LEADSLOTH  |  SUNDAY, MARCH 22, 2009
    [Analytics, DemandBase] Abandon Your Marketing Automation System!?
    Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. You can create reports and dashboards in Salesforce.com to provide analytics. Unsubscribe handling is typically done via a generic page, rather than via branded page. If you use a basic form vendor, you have to manually map the fields, and put the form on a landing page yourself.