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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

But few companies have sufficiently sophisticated analytics in place today to do this properly. • Use knowledge gleaned from analytics to scale up what works and kill what doesn’t. There are numerous free 2D barcode generators available online. Greg Ott , Demandbase.

What, How, and When to Measure Your LinkedIn Marketing

Content Standard

LinkedIn can be a powerful marketing and lead generation tool, particularly for B2B marketers. Research suggests that measuring ROI is the number-one challenge B2B marketers face, according to a report from Demandbase.

Trending Sources

Top Marketing Blogs You Should Be Reading

Radius

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. They also feature real-world examples of companies doing interesting things with demand generation, all of which can be conveniently found in their weekly newsletter.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business.

Top Marketing Blogs You Should Be Reading

Radius

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. They also feature real-world examples of companies doing interesting things with demand generation, all of which can be conveniently found in their weekly newsletter.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

so you should definitely use research tools (including Google Analytics on your site, Facebook Audience Insights, and the Facebook Ad dashboard of who is responding to your ads and where) to find out who your customer is and what devices they use. Cognitive Marketing / Predictive Analytics.

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. They aren't so much "lead generation" as they are "lead extraction" services.

Dreamforce 2009: Search Engine Marketing Junkies

Modern B2B Marketing

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more.