Customer Experience Matrix
FEBRUARY 21, 2014
Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.
Contently
JANUARY 31, 2023
For example, if your company uses an email-serving platform or service provider, chances are the platform has AI-based predictive analytics to identify which recipients will open a message based on its subject, day of send, and time of send, among other factors. Content personalization solutions include PathFactory and On24.
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PathFactory
MAY 2, 2022
Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences.
Online Marketing Institute
JULY 31, 2009
Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.
Leadspace
JANUARY 17, 2017
Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. – Find out how predictive analytics can turbo-charge your lead generation.
Directive Agency
FEBRUARY 4, 2022
Marketing Operations also usually owns the reporting and analytical function within marketing. Those four are Hubspot, Marketo, Pardot and Eloqua. Many of the MAPs listed above have a flavor of this, but there are also tools like Demandbase, 6Sense, Terminus, and a few others that provide this type of data to the sales team.
Rev
MAY 21, 2018
If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Other signals might include a job posting, a leadership change, a round of funding, new legislation, good or bad press, just to name a few. First, what is intent data? The Intent Data You Already Use.
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