PureB2B

MAY 10, 2022

Demand generation marketing is often measured by the amount of revenue you can influence over a set period of time, or as most marketers call it, lead generation. Content syndication not only offers a scalable solution for lead generation, but also plays into the higher demand gen strategy of building brand awareness and thought leadership.

Vendors 62

Vendors Marketing Attribution Demand Generation Agencies Marketing Qualified Leads 62

KoMarketing Associates

DECEMBER 28, 2022

A key misconception stems from vendor claims that their CDP can fully solve for data issues and provide brands with a robust consumer 360.”. “While their power and promise have helped CDPs take the industry by storm, those promises are often vague and poorly understood,” wrote the researchers behind the report. “A

Loyalty 250

Loyalty Demand Barriers Custom Publishing 250

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. What call analytics capabilities does our organization need? Click here to download! What kind of data can we pull out of calls?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Analytics 100

ANNUITAS

MAY 24, 2016

*This post first ran in Demand Gen Report , April 19, 2016. Everywhere we turn, study after study claims marketing and sales leaders have “already implemented or are planning to implement predictive analytics in the coming 12 months.” Everybody’s doing it, right? Are you doing it? Probably not. What data is predictive?

Demand Generation 100

Demand Generation Demand Analytics Lead Ranking 100

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. Multichannel attribution.

Enterprise Management 104

Enterprise Management Marketing Automation Services Marketing Management Analytics 104

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. What defines customer journey analytics? What customer journey analytics tools do. Let’s look at these elements in more detail.

Marketing Automation Services 110

Marketing Automation Services Enterprise Management Work Management Marketing Management 110

Marketing Insider Group

JUNE 22, 2020

Probably the most significant is the importance of strategic demand generation and the value of great B2B marketing , supported by data- and insights-driven decision making. A: Televerde understands the impact of incorporating analytics into our engagement decisions to produce the best results within our partnerships.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Class Demand 168

Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Madison Logic

NOVEMBER 30, 2023

You can’t do this at the very end of the customer journey—you need to catch their attention and increase awareness before they begin the research process with a unified brand-to-demand strategy. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates.

Demand 52

Demand Brand Identity Branding Work Management 52

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). Explore platform capabilities from vendors like Acxiom, Infutor, Oracle, Neustar and more in the full MarTech Intelligence Report on identity resolution platforms. Click here to download! AVOD audiences.

Paid Search Agency 105

Paid Search Agency Advertising Agencies Advertisements Advertising 105

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

PureB2B

APRIL 29, 2022

Demand generation marketers are under immense pressure. It’s also incredibly important, as the ability to generate demand at each stage of the buyer journey can have a huge impact on your marketing ROI. which is precisely why so many organizations invest so much of their budget in multi-channel demand generation campaigns.

Demand 62

Demand Top of Funnel Marketing Management Effectiveness 62

PureB2B

APRIL 29, 2022

Demand generation marketers are under immense pressure. It’s also incredibly important, as the ability to generate demand at each stage of the buyer journey can have a huge impact on your marketing ROI. which is precisely why so many organizations invest so much of their budget in multi-channel demand generation campaigns.

Demand 62

Demand Top of Funnel Effectiveness Marketing Management 62

Customer Experience Matrix

AUGUST 22, 2016

Last week’s posts introduced our new Raab Guide to ABM Vendors ( buy it here ) and introduced a framework four process ABM steps, six system functions, and six key sub-functions. But the sub-functions are still important for stack design and vendor selection. Let’s start with the first sub-function, External Data.

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

Leadspace

NOVEMBER 16, 2015

Predictive analytics is a hot topic for B2B lead generation professionals, prominent on the event agenda and well represented by the sponsors in attendance. For anyone attending—and even for those not attending but who still have an interest in predictive analytics—I thought it would be useful to revisit these five questions to ask vendors.

Work Management 48

Work Management Marketing Management Vendors Lead Ranking 48

ANNUITAS

MAY 5, 2020

It’s a big shift in the marketplace and has been made possible, in part, by the emergence of demand marketing technology and technologist. . Demand marketing technology isn’t new, nor is its impact on how companies can achieve growth. What are the key performance indicators that your demand marketing team uses?

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Customer Experience Matrix

AUGUST 14, 2014

Some of the more important ones include: • Specific data sources, scanning techniques, and analytical methods. Some vendors only rank leads while others build multiple models for different purposes. • Whether the vendor sells prospect lists or only enhance names provided by the client. Types of predictive models available.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

AUGUST 27, 2015

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. It's an interesting piece of news but I'm personally disappointed at the timing because I have been planning all week to write a post about the relationship between predictive analytics and account-based marketing (ABM).

Account Based Marketing 120

Account Based Marketing Work Management Analytics Linkedin 120

Customer Experience Matrix

AUGUST 5, 2014

I finished the latest release of the B2B Marketing Automation Vendor Selection Tool (VEST) yesterday, which is always a great relief. But finding clever insights on demand is still tough. What I did for my analysis was look at changes in vendor scores for the 200 items that go into the VEST data.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Marketing Report 120

chiefmartech

APRIL 21, 2020

In this year’s study, I added a couple of questions about the 4 kinds of marketing technologist roles that I had mapped out earlier this year, so we could segment the results: Brand/Demand Builder (MARKETER) — a tech-savvy marketer who uses martech. Analytics Architect (MODELLER) — a marketing data and analytics specialist.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

Martech Advisor

NOVEMBER 22, 2019

Customer listening isn’t a new concept, but as consumer expectations become increasingly demanding, understanding the true voice of the customer (VoC) is critical, writes, Jeff Gallino, Founder & CTO, CallMiner. Learn More: 6 Ingredients for a Successful Customer Analytics Implementation. Performance. Peace-of-mind.

Analytics 72

Analytics Marketing AI Generation Customer Satisfaction 72

Inbox Insight

JANUARY 14, 2022

Inbox Insight, a technology focused leader in B2B Content Amplification and Demand Generation announces a MBO supported by Mobeus Equity Partners. The recent transaction was funded by Mobeus alongside vendor and management, with no third party debt funding. The MBO was completed on 29th December 2021.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Advertising Agencies Work Management 52

Martech

JANUARY 9, 2023

How vendors differentiate on capabilities. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly try to differentiate on the ability to scale (especially to new marketing channels), usability, ease of implementation and customer experience features. Predictive analytics.

Marketing Automation Services 123

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 123

SnapApp

JANUARY 15, 2019

In the same way, if you tried to build a B2B demand generation strategy based on faulty assumptions–or outright myths–you’d probably fail, too. Demand generation marketers, in particular, have a patchwork of myths to work through. The more pitfalls you can avoid as you plan a B2B demand strategy, the better.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

Metadata

JANUARY 27, 2022

Hiring the right person to lead your demand generation effort is tough. Very few can back up their experiences with an in-depth understanding of successful, modern demand gen. Many of the questions I ask are to understand a candidate’s perspective on demand gen. My top interview questions for demand generation managers.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Work Management 52

Martech

NOVEMBER 29, 2023

CMPs also provide tools for reporting and analytics. Criteria for choosing a CMP Your chosen CMP should align with your organizational requirements and the specific demands of the privacy laws you are subject to. Analytical insights. Vendor ecosystem management. Regulatory adherence.

Digital Asset Management 112

Digital Asset Management Work Management Privacy Marketing Management 112

Engagio

OCTOBER 16, 2017

In part 3, you’ll learn how to evaluate the myriad of ABM vendors in the B2B space so you end up with the best solution that meets your needs. How to evaluate and pick the right ABM vendor for you. A successful implementation of ABM relies on a great customer-vendor fit. Account-Based Analytics and Insights.

Work Management 54

Work Management Marketing Management Marketing Automation Services Account Based Marketing 54

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. The obvious candidates are CRM vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. A marketing technology stack is the set of tools marketers use to execute their everyday tasks, from analytics platforms to task management systems. Ask the potential new vendor about their onboarding and training processes.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Customer Experience Matrix

SEPTEMBER 15, 2009

Summary: Adobe's agreement to purchase Omniture illustrates the on-going convergence of Web content management and Web analytics systems. This puts pressure on marketing automation vendors, who also want to provide Web analytics and content management, and who are already being pressed by customer relationship management (CRM) vendors.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Only B2B

JUNE 30, 2023

Must Read: B2B Intent Marketing: Capturing Business Leads Driving Growth with B2B Purchase Intent Data: Unlocking the Power of Buyer Insights Understanding B2B Buying Intent: B2B buying intent refers to the signals and indications that suggest a potential buyer’s readiness to engage with a vendor or make a purchase decision.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

B2BMarketing.net

APRIL 16, 2024

And that B2B customers are significantly more emotionally bonded to their vendors and service providers than consumers , according to studies by Google and CEB. Realizing the full benefits of synthetic data in market research demands specific, advanced analytical skills that lie in the realm of data science. billion by 2028.

Brand Identity 45

Brand Identity Branding B2B Ethics 45

ANNUITAS

SEPTEMBER 21, 2018

For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments? Adobe is known excellence at the crossroads of creative and analytics. Adobe GETS marketing. ANNUITAS, Inc.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Biznology

OCTOBER 13, 2020

Bad data is an entirely different story — like the clients we’ve seen with analytics racking snippets installed on their staging sites, effectively double-counting visits and and engagement. The real question is how to identify good marketing metrics from bad. First, let’s be clear that we are talking about metrics, not data.

Advertising Agencies 197

Advertising Agencies Vendors Marketing Lead Scoring 197

Martech

JULY 14, 2022

The vendors respond. A great number of ABM vendors provide everything from all-in-one platforms to enable ABM strategies, to adjacent services like data enrichment, identity resolution, analytics, and interaction management/orchestration to B2B marketers ramping up their programs. Consolidation of ABM and demand gen.

Account Based Marketing 119

Account Based Marketing Enterprise Management Work Management Marketing Management 119

xiQ

MARCH 27, 2024

This preparedness transforms sales professionals from mere vendors to valued consultants, offering valuable insights that help them engage with prospects when they are most receptive. In the competitive landscape of sales, professionals must adopt an equally thorough approach to preparation.

Marketing Management 126

Marketing Management Analysis Forecasting B2B Sales 126

Webbiquity

MARCH 17, 2020

Large recurring orders demand smart ordering. As noted, a B2B vendor can get along with fairly few customers, particularly when their business is based on high-value, long-term B2B supply contracts. The greater the value of a deal, the more money rests on its reliable fulfillment. Wrapping it all up.

B2B Sales 278

B2B Sales Automation Top of Funnel B2B 278