Televerde

APRIL 11, 2023

For a vehicle to continuously run, it needs every part of its engine to function correctly, just like a demand engine in marketing. The modern demand gen engine is far more complex as customers want more information and products are more intricate. This was exactly where our client, Marketo, saw themselves.

Demand Generation Agencies 98

Demand Generation Agencies Demand Marketing AI Advertising Agencies 98

Crimson Marketing

FEBRUARY 4, 2014

An extremely small minority of companies understand how to tweak their demand generation funnel to account for real time activities inside their organization. Marketing automation is the hot trend in technology marketing, but how do you move away from the daunting process of “data science”?

Marketo 100

Marketo Analytics CMO Marketing Automation Services 100

Valasys

MARCH 14, 2019

According to the Marketing Data and Analytics Survey 2018 conducted by Gartner, 81% of marketers expect that the majority of their decisions will be data-driven by 2020. These behavioral insights in Marketo enable marketers to gain a powerful way to accelerate and scale personalized and account-based marketing (ABM) strategies.

Marketo 49

Marketo Account Based Marketing Webcast Paid Search Agency 49

Valasys

MAY 31, 2019

HG for Marketo has been designed to link directly to the users’ marketing automation platform & to reflect upon the latest technologies being used by the potential & existing customers. Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018.

Marketo 56

Marketo Marketing Automation Services Lead Ranking Marketing Management 56

ANNUITAS

NOVEMBER 16, 2020

With experts in marketing and sales technology, strategy, data and analytics, web and engagement channels, content, and so much more, it’s no wonder we are able to do what we do so well. We blend the capabilities of a marketing consultancy, digital agency, analyst firm, and systems integrator in a way that no one else can.

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

ANNUITAS

APRIL 14, 2015

I ran into an old acquaintance at the Marketo Summit here in San Francisco, and as we were catching up on our old CEO I mentioned how much I will always appreciate the fact that he invested in training and professional development for me, as it was that training which really empowered me to grow and mature as a marketer. Does yours?

Marketo 100

Marketo Class Training Budget Programs 100

The Point

DECEMBER 28, 2017

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. DGR) What were the biggest changes/challenges for B2B marketers in 2017? (HS) HS) One of the biggest challenges for B2B marketers right now is simply keeping pace with the changes in marketing technology.

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

ANNUITAS

MARCH 4, 2020

The Growth Marketing movement (aka growth hacking ) – now nearly ten years old – has had a significant and positive impact on the efficacy of demand marketing. Yet ‘first generation’ Growth Marketing has hit a wall. Yet ‘first generation’ Growth Marketing has hit a wall.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. Next, you’ll learn how to develop a target account list that aligns with your objectives. Segment Your Target Account List D.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Leadspace

MAY 9, 2016

Accurate data is the key to successful B2B marketing and lead generation. When I looked at the agenda for the 2016 Marketo Marketing Nation Summit, it got me thinking about the future of data, lead generation and the evolution of B2B marketing. Which accounts should I target?

Marketo 48

Marketo B2B Marketing Enterprise Management Planning 48

Televerde

SEPTEMBER 25, 2018

We’ll be joined by other marketing, sales, and demand generation professionals across Europe for the 2018 SiriusDecisions Summit Europe event. But I also love getting that sliver of insight into how other companies solve their marketing and sales challenges. Marketing Operations. Hence why I love Bizible.

Case Study 40

Case Study Case Studies Marketo Studies 40

Engagio

NOVEMBER 16, 2023

During these uncertain times, putting your limited marketing budget to the best use to stimulate revenue growth and form better relationships with your best customers becomes even more important. Now more than ever, getting hyper-targeted using ABM / ABX as your go-to-market (GTM) approach is critical.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Customer Experience Matrix

AUGUST 3, 2010

Summary: Marketo continues to follow its own path. I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Since both are somewhat old news, and Marketo describes them in detail on its Web site, I’ll just make a few comments.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Vidyard

MARCH 23, 2021

You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Why Do Video Marketing Metrics Matter?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Usability requirements are roughly similar for all marketers. 9 Now what? 0 0 0 0 0.5

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. I’ve built my practice utilizing key points made in each book in addition to my own lead generation experiences.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Customer Experience Matrix

NOVEMBER 19, 2010

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 But Marketo itself says the reported figures are indeed active clients and I've no basis to doubt them.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Adobe Experience Cloud Blog

OCTOBER 10, 2019

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Account-based marketing (ABM) is a B2B strategy in which sales and marketing teams work together on a clearly defined set of target accounts to serve personalized campaigns uniquely designed for each individual account.

Account Based Marketing 132

Account Based Marketing ROI Lead Ranking Work Management 132

Walker Sands

FEBRUARY 8, 2022

At Walker Sands, we’re proud of our ability to create B2B websites and digital marketing programs that drive real business results. That’s why we’re pleased to announce that the work and expertise of our web and demand generation teams have earned our agency a platinum and two gold AVA Digital Awards in 2022.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Does the platform offer analytics?

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Work Management 111

Biznology

JULY 26, 2017

Account-based marketing is a hot concept in B2B these days, but how does it really work on the ground? Enli is the market leader and always looking for ways to maintain their lead. It took us about a year to identify the resources and prepare the background, like doing our persona research and developing our analytics.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Adobe Experience Cloud Blog

AUGUST 15, 2018

As marketers, we talk about analytics and lead generation all the time. But what does the term “lead generation” actually mean? And how will prescriptive analytics guide lead generation in the coming years? Lead generation is often divided into two categories: inbound and outbound.

Lead Gen 92

Lead Gen Analytics Leads Lead 92

PathFactory

SEPTEMBER 21, 2018

By now, you’ve probably heard about the Adobe Marketo acquisition news. Marketo is arguably the leading independent marketing automation platform. Adobe is the go-to brand for content, creative, marketing and, in my opinion, making sophisticated tools available as part of on-demand clouds.

Marketo 40

Marketo Marketing Automation Services Advertising Agencies API 40

Customer Experience Matrix

SEPTEMBER 22, 2010

Marketo yesterday released Winning the Marketing Measurement Marathon , a white paper that I wrote for them. This was timed to coincide release of their new Revenue Cycle Explorer , which adds advanced reporting to their Revenue Cycle Analytics line. See my August 3 post for more details on Revenue Cycle Analytics.)

Paper 120

Paper Webinar Metrics Marketo Demand Generation 120

Adobe Experience Cloud Blog

MARCH 23, 2018

Marketing has always struggled to show its value. Only 21% had a marketing background among FTSE 100 CEOs. Marketing as a Growth Driver. Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. This shift from a reactive to proactive marketing approach is working well for many B2B companies. The vendors respond.

Account Based Marketing 114

Account Based Marketing Enterprise Management Work Management Marketing Management 114

Adobe Experience Cloud Blog

MAY 12, 2011

by Phil Fernandez Today, the role of demand generation as a discrete and increasingly vital part of the marketing function is well accepted amongst corporations (especially B2B companies). Indeed, this is exactly the structure we have at my company, Marketo. Technology Spurs Emergence of Demand Generation.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Enterprise Management 48

Martech

MAY 11, 2022

Google rocked the boat for marketers last month with its latest announcement. Google will be sunsetting Google Analytics 3 (Universal Analytics) for free customers in July 2023 and frr paid customers in October 2023. The biggest takeaway for marketers is that Universal Analytics (UA) is not compatible with GA4.

Marketing Analytics Tools 67

Marketing Analytics Tools Allocation Privacy Marketing Automation Services 67

Onalytica B2B

JANUARY 18, 2018

Moni Oloyede – Marketing Technology & Marketing Operations Specialist. Key Topics: Martech, Marketing Operations. Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. I’m very passionate about marketing operations. Location: Bethesda, MD, USA.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Kapost

APRIL 19, 2017

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. As a data-driven marketer, I ask myself how I am going to maximize my ROI. Sort the Marketo sessions by your topic of choice and sign up for as many as possible to cover it from all angles.

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

Adobe Experience Cloud Blog

APRIL 25, 2017

Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived. We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

MAY 24, 2018

Ready to take your digital marketing campaigns to the next level? Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? Here’s the truth about digital marketing: Today’s consumers have low attention spans , and competition for limited consumer attention is fierce. This is 2018.

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

Adobe Experience Cloud Blog

JUNE 10, 2011

by Carol Fox Demand generation is a core component of an evolved lead generation program. The distinction between traditional lead generation and evolved lead generation is that with the latter, leads are qualified before they go to sales. This could suggest that marketing is doing a better job at creating MQLs.

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

Adobe Experience Cloud Blog

JUNE 19, 2019

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy. The problem that arises here is proving just how much ABM is helping.

Account Based Marketing 134

Account Based Marketing ROI Lead Ranking Work Management 134