Litmus

AUGUST 2, 2021

Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. And you can test out different approaches to timing or number of emails sent, based on the 3 kinds of inactive subscribers and your brand’s tolerance for deliverability risk.

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

Litmus

SEPTEMBER 20, 2022

Deliverability rate or inbox placement rate. If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Add an analytics code to your campaign and ensure it’s activated. Phase #6: Email deliverability.

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. The danger of email analytics. Deliverability metrics. Indirect business impact.

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Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Litmus

OCTOBER 14, 2021

I’ve been in the email space for over two decades, now the VP of Email Marketing & Analytics at Oracle for the corporate marketing teams. We run the marketing technology stack that they use, making their campaigns as efficient and successful as possible with a tight analytics feedback loop. What’s next for email analytics?

Marketing Report 76

Marketing Report Email Marketing Privacy Protection Paid Search Agency 76

Litmus

NOVEMBER 15, 2022

How much of an impact has Apple’s Mail Privacy Protection (MPP) had on email marketing since its September 2021 release? We dug into Litmus Email Analytics data to see how key email engagement trends like these shifted from the end of August 2021 through the end of August 2022—and how they’ve stayed the same. End of Aug 2021 .

Trends 89

Trends Privacy Protection Privacy Analytics 89

SmartBug Media

AUGUST 23, 2023

A few examples include: Market research: Marketing departments can leverage AI for customer segmentation, personalized messaging, and predictive analytics. In marketing alone, artificial intelligence is already capable of so much. Sales automation: Sales departments can use AI for lead scoring, demand forecasting, and prospect outreach.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Martech

JUNE 3, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Deliverability management. Analytics and reporting. Click here to check it out!

Marketing Automation Services 135

Marketing Automation Services Enterprise Management Work Management Marketing Management 135

Litmus

SEPTEMBER 30, 2021

The biggest concern about that for marketers has been Mail Privacy Protection. If you have a lot of these, your email deliverability will be negatively impacted. Here’s what a few email marketing experts shared during our recent webinar, Confessions of a Marketer: Apple Mail Privacy Protection. “My Not really.

Email Marketing 86

Email Marketing Privacy Protection Privacy Paid Search Agency 86

Scoop.it

FEBRUARY 28, 2023

Moreover, it enhances email deliverability and sender reputation. Source: BIMIGroup.org Customer Data Platforms will be extensively used Marketers are compelled to use cross-channel customer data due to sunsetting of third-party cookies, Apple’s Mail Privacy Protection, and App Tracking Transparency.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Here’s what to include: Email marketing goals. What do you want your emails to do? Audience overview.

Email Marketing 91

Email Marketing Marketing Strategy Marketing & Strategy Planning 91

Litmus

JULY 20, 2021

What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? The state of email analytics in 2021. According to our State of Email Analytics report , nearly half of brands (45%) don’t track email interactions down to conversions. Here’s what we found.

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Webinar Metrics Click Rate Deliverability Open Rate 135

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Monitoring deliverability or inbox placement. Countdown timers.

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Privacy Opt-out Contingency Planning Opt-in 103

Litmus

JUNE 17, 2021

And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Identify the real issues that may land your emails in the spam folder—with practical advice to fix deliverability problems before you send. That’s where the subject line comes in. LEARN HOW ?.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Adobe Experience Cloud Blog

JANUARY 10, 2011

We believe that by reinforcing key areas of privacy protection we’re invigorating the long term vitality of the online ecosystems. With the standardization of privacy protections, unsavory players will be cut out of the market. Businesses that are trusted will excel in this new environment. Leveling the Playing Field.

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Marketo Privacy Positioning Privacy Protection 48