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How to Properly Diagnose a Failed Email Campaign

Content Standard

As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox.

How to Integrate Email Campaigns With the Rest of Your Marketing


Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen , email is one of the most effective methods for mobilizing contacts. But it''s also important to note that email marketing is not a successful marketing strategy on its own.

Trending Sources

Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

One of the biggest challenges agencies face in deploying email campaigns for clients is dealing with companies that have no contact lists. Since it’s impossible to run the campaigns without lists, having ones that are clean and accurate is essential. Land Ho!

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Good Forms, Great Leads: How to Use Web Forms Strategically

Marketing Action

Lots of organizations make a common mistake: They wait until a prospective customer is 80% – 90% of the way through the buying process before they create an opportunity to get that prospect’s information using a “Contact Us” form.

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10 case studies show how web analytics prove ROI


Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. Here are 10 case studies of companies that used insights from web analytics and drove ROI.

Mobile marketing must-haves in 2017


An emphasis on visual content, coupled with predictive analytics and agile testing , are three steps towards a victorious mobile strategy in 2017. Predictive analytics. For every 1 second delay in page response, the average reduction in conversions is about 7%.

How Customer-Centric Analytics Will Change the Future of Marketing


We have no qualms about beating the following concept into the ground, which is why you've likely heard us say it before: Analytics are critically important to inbound marketing success. And that's all well and good, but there's a deficiency in many of these analytics platforms.

9 Ways to Make Your Marketing Analytics Actionable


Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable.

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Email Marketing Tips to Maximize Your Mobile Impact

Vertical Response

If you’ve discovered that your mobile phone is a great way to tackle a load of emails quickly, you’re not alone. People use their phone to screen email a lot.” You have to start by having a really strong presence before the email’s even opened,” says Krum. Email previews.

The A/B Testing Checklist You'll Want to Bookmark


When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. If you're testing a web page, this is the unaltered web page as it exists already.

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4 Ways to Marry Your Email Marketing and Website Optimization Strategies

Modern B2B Marketing

It’s the sound of millions of emails, targeted ads, and personalized web experiences fighting for relevance. According to Direct Marketing Association, for every $1 spent on email marketing , the average return-on-investment is $40.56. Use Website Data to Validate Email Segmentation.

A New Democracy for the Modern Marketer

Sales Intelligence View

The modern marketing engineers at Marketo have set out to revolutionize the way companies interact with their customers – primarily through email marketing campaigns. The days of stale marketing campaigns that closely resemble spam are over for those of us that use Marketo.

Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score


First, you'll take a look at your contacts who became customers to see what they have in common. Next, you'll look at the attributes of your contacts who didn't become customers. Take a look at your leads who eventually become customers: Which offers did they download?

How To Decide Whether Marketo RCA Is Right For You


In this article we’ll clarify some of the details around Marketo Revenue Cycle Analytics, i.e. Marketo RCA, so you can understand whether it is perfect for your needs, or whether a specialized marketing attribution solution fits the bill. What Is Revenue Cycle Analytics (i.e.

Email Marketing vs. MA Solutions: Which is Right for Your Business?


It wasn’t long ago that many small-business marketers were deploying email marketing, but viewed marketing automation (MA) as a tool for mid-size and enterprise organizations only. lack of consistency in customer experience quality. Email usage.

How to Fix 4 Toxic Marketing Problems With Analytics


The beauty of doing marketing today is that tools like Google Analytics, Omniture, or HubSpot's data and insights make marketing easier. Here's how you can use marketing analytics to solve four of your most irksome marketing challenges! Fix It: Enter closed-loop analytics.

Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing


Data-driven marketing is simply a broad strategy that places emphasis on audience analytics, consumer insights, and predictive intelligence. Two: Create Custom Messaging to Nurture Existing Leads. Email marketing campaigns are a great way to reach your target audience.

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5 Key Differences Between Email Marketing and Marketing Automation


Even better, you have a direct way to talk to them, via their inboxes, and they’ve opted in to your email list, so they do expect to hear from you. There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality.

Understanding How Your Marketing Analytics Gives Credit for Conversions


When chatting with marketers, one of the most common questions we hear at HubSpot is regarding "first touch" versus "last touch" attribution in marketing analytics. What Are 'Attributions' in Marketing Analytics? code to adapt Google Analytics to show first touch attribution.).

8 Tips and a Few More Resources for Holiday Marketing


Gather as much historical data as you can from website analytics, vendors, Search Console, etc. Those landing pages could be repurposed or updated for 2015, as well as spark ideas for new campaigns. The sorted list will show you any landing pages that are duplicated.

The 14 Best Marketing Automation Tools


But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy. Sample review: “The software, analytics, and support are amazing.

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Now, Go and Do: Create standardized, well-understood metrics for your organization

B2B Lead Generation Blog

Tweet Last week’s MarketingSherpa Email Newsletter case study – Marketing Analytics: How a drip email campaign transformed National Instruments’ data management – covered an issue that affects many marketers in the digital marketing world: drowning in data that is potentially inaccurate. National Instruments, a global B2B company with a customer base of 30,000 companies in 91 countries, developed a drip email campaign around its signature product.

63 Digital Advertising Terms Every Marketer Should Know


A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. It describes the area of a web page that’s visible before the website visitor scrolls down the page. These ad units, which include static graphics, videos and/or interactive rich media, are displayed on a web page or in an application. Ad Inventory : Website publishers serve ads to visitors when they visit a web page.

Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers

Modern B2B Marketing

Look for these red flags which signify archaic practices: You have to enlist the help of engineering or IT to build and send an email campaign. Your “high-tech” campaigns cannot be 100% handled by marketing because you don’t have the right tools.

Businesses See 500% Lift in Email Conversion with Personalized Video


Our messages compete with 2,900 others daily for the attention of their customers and prospects. Inboxes are becoming more cluttered with the average person interacting with 121 emails each day. Act-On: 2x more engagement and 62% more time on page.

Mid-Year Marketing Check-In with Measurement


For marketers, June is the perfect month for a mid-year marketing assessment to examine how campaigns are progressing and pacing for the year. Next, review what was promised for the year: the types of campaigns, budgets, marketing channels, and high-level strategy. Email Analysis .

B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months

The Forward Observer

Landing Pages – These are web pages that appear after clicking on an ad or call-to-action (CTA). Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns.

As Malware Affects Email Marketing Trends, Brands Have a Chance to Re-Envision Their Email ROI

Content Standard

Most recently, following the Equifax breach, the Department of Homeland Security is alerting consumers to a new phishing scam using emails that claim to be coming from Equifax agents. How much do you really lose by choosing not to click on an email link every now and then?

How to Get the Most Out of Visitor Tracking

Lead Liaison

If the ID or name attributes cannot be changed then use our snippet of JS code to set the custom mapping. Integrate Email Campaigns. We suggest including email, company, and name attributes. Development of web forms and landing pages without the need to involve IT.

Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer


At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing. If you want to dig deeper in any one subject, the course pages are chock-full of links to supplemental reading material. will eventually turn into real customers.

Want to Generate More Leads? Try These 6 Tips


As we continue to see improvements in marketing automation, demand generation, and analytics, marketers are being held more and more accountable for generating leads. Do we have to sell the customer on the product? Run an Email Campaign That Includes a Special or Discount.

3 Steps to Increasing Email Deliverability Performance


Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment. With those stats, you can see why brands of all sizes have adopted email marketing as part of their distributed marketing mix, just as you have.

How to Capture New Customers – i?marketing (Part 3)

Marketing Action

marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. Let’s look at each in turn: Forms and landing pages. In other words, these pages convert at a high rate.

Avoid these 10 Marketing Automation Rookie Mistakes

Modern Marketing

If you don’t define your lead scoring strategy correctly up front, or if you don’t know how to wash your data and improve your data hygiene, it will negatively impact the leads you pass to sales or advance to nurturing campaigns.

The Difference Between Drip Marketing and Closed Loop Marketing

Modern B2B Marketing

  While they often imply use of email and online marketing, they have been used to improve the success of marketing efforts long before today’s marketing technologies were available.   The increase in the terms usage is due to marketer’s ability to better implement these programs, due to email, website monitoring and web analytics, campaign tracking, and campaign optimizing allowing for A/B email and landing page testing.

OMG it’s HubSpot 3!

Tomorrow People

Without the complex marketing analytics tools HubSpot software gives Tomorrow People and our clients, the inbound marketing and content marketing campaigns we carry out would be impossible.

Isaac Newton’s 3 Laws of Marketing Data for Revenue-Focused B2B Marketers


It’s the age of analytics, but B2B marketers are drowning in data. This media campaign’s CTR is high, so it’s likely driving revenue.”. Events are effective because our post-event email open rates are high.”. “We DATA & METRICS FROM WEB ANALYTICS.

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year


Content Marketing – This strategy is all about creating and distributing content (blog posts, eBooks, email, infographics, presentations, videos, whitepapers, etc.) with the goal of attracting new customers, retaining current ones and increasing the value of existing customer relationships.

How Should I Structure My Marketing Automation Team?

Modern B2B Marketing

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. Analytics specialist – Reporting and analytics management.

How Should I Structure My Marketing Automation Team?

Modern B2B Marketing

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. Analytics specialist – Reporting and Analytics Management.