Oktopost

FEBRUARY 19, 2019

What does this have to do with marketing automation software? Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all?

Marketo 111

Marketo Hubspot Enterprise Management Marketing Automation Services 111

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Having the right MarTech stack is imperative for the modern marketing organization.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

SmartBug Media

MAY 11, 2020

Migrating from another marketing automation tool into Marketo is no different. Here’s a checklist for the planning and packing stage of your Marketo migration. Rearticulate which data actually informs your marketing strategy. Make a Marketo Migration Chore Chart. Deep Clean Your CRM. Which can go in storage?

Marketo 66

Marketo De-duplication Marketing Automation Services Landing Pages 66

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. Here’s why: It’s complex and hard to get right.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

SmartBug Media

OCTOBER 29, 2020

It may seem like just another marketing buzzword, but attribution is key for both marketers and sales leaders alike. When you think about all the effort your team is putting into creating integrated marketing campaigns, are you able to clearly identify which channels are driving the most revenue? Setting Yourself Up for Success.

Marketo 81

Marketo Multi-Touch Attribution Marketing Attribution Multi-Channel 81

SmartBug Media

APRIL 17, 2020

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales Insights.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Heinz Marketing

MARCH 28, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Not to date myself, but I’ve been using Marketo for close to 15 years.

Marketing Automation Services 67

Marketing Automation Services Enterprise Management Marketing Automation Work Management 67

SmartBug Media

JUNE 4, 2021

For the purposes of this article, having a clean database is an essential step in driving your marketing efforts and ensuring qualified and sustainable success in your data as you grow. Getting Started with Data Cleanup for Any CRM. CRM Data Cleanup Overview. Taking the first step is the hardest part.

CRM 98

CRM Enterprise Management Marketo Hubspot 98

The Point

JUNE 25, 2019

[Thanks to Anne Angele, Spear’s esteemed Director of Marketing Technology, for this month’s guest post.]. Marketing attribution is a hot topic these days in B2B circles. Yet, for all the interest, precious few B2B companies achieve the holy grail of knowing exactly how – and where – their marketing investment impacts revenue.

Marketing Attribution 242

Marketing Attribution Work Management Marketing Management Marketing Automation Services 242

Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. This borders on integration of Web display with marketing automation, an extremely important trend.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Leadspace

SEPTEMBER 15, 2016

Exciting news this week from Marketo for all you account-based marketing buffs out there. The marketing automation giant officially launched Marketo ABM on Tuesday, four months after it was first announced. This partnership underlines the many advantages predictive analytics provides for account-based marketing.

Account Based Marketing 48

Account Based Marketing ABM Marketo Analytics 48

Webbiquity

AUGUST 4, 2020

But social media, paid advertising, and influencer marketing can also play important roles. Livestream helps manage webinars end to end, from planning, registration, and automated reminders through production and analytics. It also offers built-in marketing optimized for search. Image credit: Karolina Grabowska from Pexels.

Webcast 363

Webcast Marketing Automation Services Webinar Metrics Enterprise Management 363

SmartBug Media

DECEMBER 29, 2020

If you’re struggling to make the most of your Marketo account, your desire to move to HubSpot can feel even more prevalent—and more desperate. Many marketers have found success with HubSpot after migrating, wondering why they didn’t do so sooner. However, some companies are better off staying with Marketo. Marketo Might Be.

Marketo 59

Marketo Hubspot Marketing Automation Services Advertising Agencies 59

Hubspot

MARCH 27, 2020

Now, as a marketer, I get it. Having the best of both worlds is the feeling you have when your company's marketing automation software and CRM work in tandem. In fact, marketing automation software can increase sales productivity by 14.5%. CRM and Marketing Automation.

Marketing Automation Services 91

Marketing Automation Services Marketing Automation Marketing Qualified Leads Lead Ranking 91

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt How should marketing integrate with technology efforts? Answer Marketing should integrate with technology efforts by ensuring that the chosen marketing technology aligns with the existing martech stack. I am trained with MarTech content.

Marketing AI 104

Marketing AI Marketing Automation Services Work Management Marketing Management 104

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Marketing Automation Services 107

Marketing Automation Services Marketing Automation Enterprise Management Automation 107

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 143

Vidyard

MARCH 23, 2021

You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Why Do Video Marketing Metrics Matter?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI? With social media analytics tools. Price: Marketing Hub Professional: $800/mo. Price: Free, then $9-$299/mo.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. That means you just need to set a time for sales and marketing. Why Use Sales Tools? of the effectiveness drain.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

ClickZ

JUNE 15, 2020

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. Predictive analytics, which uses historical data, machine learning, and statistical algorithms to predict future outcomes, it’s particularly useful for campaign planning and optimization.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

ANNUITAS

APRIL 14, 2015

I ran into an old acquaintance at the Marketo Summit here in San Francisco, and as we were catching up on our old CEO I mentioned how much I will always appreciate the fact that he invested in training and professional development for me, as it was that training which really empowered me to grow and mature as a marketer. Does yours?

Marketo 100

Marketo Class Training Education 100

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Leadspace

MAY 9, 2016

Accurate data is the key to successful B2B marketing and lead generation. When I looked at the agenda for the 2016 Marketo Marketing Nation Summit, it got me thinking about the future of data, lead generation and the evolution of B2B marketing. Marketers should be able to focus on marketing, not data management.

Marketo 48

Marketo B2B Marketing Enterprise Management Planning 48

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Does the platform offer analytics?

Marketing Automation Services 109

Marketing Automation Services Marketing Automation Automation Work Management 109

ANNUITAS

NOVEMBER 16, 2020

With experts in marketing and sales technology, strategy, data and analytics, web and engagement channels, content, and so much more, it’s no wonder we are able to do what we do so well. We blend the capabilities of a marketing consultancy, digital agency, analyst firm, and systems integrator in a way that no one else can.

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

Heinz Marketing

DECEMBER 27, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Understanding the impact of your content marketing efforts is not just a best practice; it’s a critical component for success in today’s digital marketing realm. In a nutshell, metrics offer a window into the effectiveness of your content strategy.

B2B Marketing 61

B2B Marketing Top of Funnel Lead Ranking Planning 61

Lattice

JUNE 14, 2016

Because organizing your team around a key set of target accounts helps aligns sales and marketing against the same metrics, increasing value for the company through improved team efficiency and increased revenues. Accelerate sales by providing deep insights gathered from millions of data sources, and populate that data within CRM dashboards.

Account Based Marketing 100

Account Based Marketing ABM Marketing Automation Analytics 100

Zoominfo

APRIL 29, 2022

For go-to-market teams, data is critical to staying competitive, but not just any data. They often set policy standards and may be a CRM manager, marketing operations professional, Salesforce administrator, or even an outside partner. To ensure the quality of their data, some organizations hire data quality managers.

Work Management 130

Work Management Marketing Management Marketing Automation Services Zoominfo 130

SmarkLabs

JANUARY 16, 2023

Artificial intelligence (AI) is revolutionizing the way businesses market their products and services. AI marketing tools are changing the game by providing companies with valuable insights, automating repetitive tasks, and optimizing campaigns for maximum ROI. Google Analytics. Google Analytics. IBM Watson Marketing.

Marketing AI 52

Marketing AI Marketing Automation Services Marketing Analytics Tools Tools 52

Heinz Marketing

SEPTEMBER 30, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. According to Scott Brinker’s most recent Marketing Technology Landscape , there are 9932 (and counting) solutions in the marketing technology space. We believe that technology needs to support your marketing strategy, not be your marketing strategy.

Ideal Customer Profiles 106

Ideal Customer Profiles Work Management Planning Marketing Automation Services 106

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. For example, suppose the client is using Bizible/Marketo Measure.

Ideal Customer Profiles 105

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 105

Only B2B

MARCH 13, 2024

Many B2B marketers struggle to connect their content strategy to concrete results. Marketers are reporting that the expected revenue of the worldwide content marketing sector in 2022 was about $63 billion. Content syndication tools like social media marketing, email campaigns, and analytics platforms all play a role.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Valasys

FEBRUARY 19, 2024

The digital market is one of the leading reasons for this revolution. Today’s digital world demands you to leverage the power of technology to stay ahead of the marketing curve. Automation Platforms Marketing automation platforms and softwares are widely used and trusted in the business industry.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103