Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Lead Scoring 65

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. B2B email marketing is a powerful digital marketing strategy tailored for business-to-business interactions. They offer list management, automation, analytics, and tracking.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. B2B email marketing is a powerful digital marketing strategy tailored for business-to-business interactions. They offer list management, automation, analytics, and tracking.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Valasys

JANUARY 25, 2024

In the fast-evolving landscape of data analytics, a game-changing synergy has emerged – ICP Analytics with AI. Now, introduce ICP Analytics with AI – it’s akin to giving your data a big brain. What is ICP Analytics with AI? How AI is Used in Data Analytics? How to Implement ICP Analytics with AI?

Ideal Customer Profiles 40

Ideal Customer Profiles Marketing AI Analytics Lead Ranking 40

Salesforce Marketing Cloud

NOVEMBER 20, 2023

These are real-world applications of today’s customer service analytics. These interactions create mountains of customer data – information your business can use to drive growth. Watch the demo What is customer service analytics? Every day, customers reach out to your contact center for help. But how do you get started?

Work Management 59

Work Management Analytics Service Customer Satisfaction 59

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. What defines customer journey analytics? This allows marketers to explore the customer journey using data.

Marketing Automation Services 113

Marketing Automation Services Enterprise Management Work Management Marketing Management 113

DiscoverOrg

NOVEMBER 9, 2016

Access to high-quality contact data, market trends, and emerging predictive analytics tools allow for rapid segmentation of high-quality accounts and prospects. Yet, making these conversations meaningful is difficult to learn and master. Combined with semi-personal messaging, persistence is critical for increasing sales conversions.

Top of Funnel 229

Top of Funnel Conversion Cold Calling Storytelling 229

SmartBug Media

JULY 28, 2023

In today's competitive business environment, it's crucial to find effective tactics that speed up lead-to-opportunity conversion in the deal pipeline. We've compiled a list of five key tactics that are proven to boost conversion rates and accelerate the sales process. Get ready to take your sales game to the next level!

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Marketing Insider Group

MARCH 25, 2024

Utilizing segmentation, personalization, and analytics in a marketing database improves engagement, loyalty, and conversions, optimizing marketing strategies. Better Customer Experiences: Personalize your interactions , and customers will stick around for more. Your marketing database is your scorekeeper.

Peer-to-peer 264

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 264

Optinmonster

JANUARY 18, 2024

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. But what’s a good benchmark for free trial conversions? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Only B2B

SEPTEMBER 21, 2023

Lead scoring, a critical component of any successful sales and marketing strategy, can be the bridge that guides your leads towards conversion. In this comprehensive guide, we will unravel the lead scoring strategies, explore its key components, and delve into effective strategies that can skyrocket your conversion rates.

Lead Ranking 62

Lead Ranking Lead Scoring Conversion Rate Sales Qualified Leads 62

SalesIntel

MARCH 14, 2024

Technographics unveil the technological landscape of your clientele, firmographics delineate the structural fabric of their organizations, and buyer intent illuminates the path to conversion readiness. This personalized approach increases the likelihood of conversion.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. What’s missing from these and other interactions? Many companies lack easy access to valuable insights that inform sales conversations in real time. Fast-Track Sales Enablement.

Zoominfo 264

Zoominfo Forecasting B2B Sales Intent Data 264

ClickZ

FEBRUARY 17, 2021

30-second summary: Max Kirby, the Director of Digital Identity & Cloud Solutions at Publicis Sapient discusses the role conversational data has in consumer privacy. Conversational platforms attempt to understand consumer intent by using verbal or written communication from a user via smart speakers and chatbots.

Privacy 122

Privacy Conversion Work Management Marketing Management 122

SmartBug Media

JULY 30, 2021

The Value of Lead Tracking in Google Analytics. The flexibility of Google Analytics can be both a blessing and a curse. If you aren’t comfortable with website analytics services, it can be overwhelming just trying to figure out where to start. And soon you’ll be on your way to monitoring leads in Google Analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

Seismic

JANUARY 21, 2021

By 2025, Gartner projects that 80 percent of sales interactions will occur in digital channels. As more businesses adopt digital sales strategies, sellers who excel at developing strong relationships through personalization will have a competitive advantage. The Seismic platform prepares users to take advantage of AI-guided selling.

Top of Funnel 89

Top of Funnel Marketing AI Analytics Organization 89

Spiralytics

JANUARY 14, 2024

It might be time to step back and think about starting a Conversion Rate Optimization (CRO) program. Below are some tips to help you get started: 4 Conversion Rate Optimization Tips for Beginners 1. User Test Usability issues will kill conversions. CRO is concerned with turning more website visitors into customers.

Conversion Rate 62

Conversion Rate Optimization Conversion Marketing Management 62

Champion Communications

JULY 6, 2023

In the world of social media, B2B marketers are constantly seeking innovative ways to engage their audience and drive meaningful conversations. Firstly, it allows for more in-depth conversations by breaking free from Twitter’s character limit. Utilise multimedia content to enhance your conversations.

PR 62

PR Twitter B2B Marketing B2B Thought Leadership 62

Marketing Insider Group

JANUARY 2, 2024

Relationship building and lead generation. One of the standout aspects of B2B SEO is the emphasis on relationship building. While B2C transactions might be more transactional, B2B interactions often involve nurturing long-term partnerships. SEO efforts in the B2B space extend beyond mere website traffic.

SEO 251

SEO B2B Work Management Long Tail Marketing 251

NuSpark Consulting

MAY 25, 2013

Conversions and Website Goals; A Primer. . There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure. If you’re running a pay-per-click campaign, you measure conversions. What is a Conversion.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

Martech

APRIL 15, 2022

The other marketing team devours the report by noting trends in web interactions, analyzing attendees’ reactions to their last podcast and checking the number of sales-closed opportunities. Your data source should include your transactions for clicks, searches, website registrations and sales interactions.

Analytics 111

Analytics Work Management Marketing Management Click Rate 111

Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. As you delve deeper, you’ll uncover the challenges, the strategies, and the nuances that can transform your B2B interactions. Now, apply data analytics. What is B2B Sales Experience?

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Marketing Insider Group

JANUARY 31, 2023

Data and Analytics Understanding data and analytics is a fundamental part of your marketing agency’s capabilities. Whether it’s user engagement, campaign interactions or conversion analysis, it’s essential that your digital marketing agency can accurately measure and address your results.

Advertising Agencies 301

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 301

Marketing Insider Group

JULY 13, 2020

One such firm is IDC and my first interactions with them date back to my time at DEC ( before the launch of my marketing career) while I was a young analyst and consultant. Digital also altered marketing’s relationship with sales and increased the importance of marketing to the business. Expanded media channels.

CMO 204

CMO Marketing AI Paid Search Agency Work Management 204

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Then, process it using data analytics. Guest post by Nina Petrov. However, don’t stop at just establishing an initial connection.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Marketing Insider Group

MAY 2, 2023

You’re probably already familiar with first-party data – the information gathered directly from customers’ interactions with your brand. You can gather first-party data from your website, app, social media pages , and any other platforms you use to interact with your audience. Engagement.

ROI 240

ROI Webinar Metrics Privacy Content 240

Convince & Convert

JUNE 20, 2017

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes. In these cases, predictive analytics are a necessity.

Top of Funnel 161

Top of Funnel Video Marketing Conversion Content 161

Salesforce Marketing Cloud

MARCH 7, 2024

6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers. Getting it right means more conversions and ultimately, a more satisfied customer base. Email segmentation is about having a meaningful conversation with each member of your audience.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Hubspot

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Determine what type of social content leads to the most conversions, engagements, etc.

Social Media 100

Social Media Analytics Media Work Management 100

Martech

FEBRUARY 23, 2024

The journey to conversion is often a marathon, not a sprint, with visitors potentially making multiple visits before opting to reveal their identity through a form fill. Journey builder tools Armed with insights from analytics segmentation, journey builder tools are employed to visualize and craft the customer journey for different personas.

Digital Asset Management 103

Digital Asset Management Personalization Enterprise Management Tagging 103

Optinmonster

AUGUST 24, 2023

These templates are specifically crafted for maximum conversions, and you can use them without any coding or design expertise. You’ll also get detailed insights and analytics to improve your email campaign. By showcasing these actions to visitors, TrustPulse aims to boost conversions and engagement rates.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Salesforce Marketing Cloud

JANUARY 4, 2024

You can tailor content based on the recipient’s behavior, preferences, and interactions with previous emails. Segmentation : You can segment drip campaigns based on criteria like demographics, behavior, or previous interactions. This helps build interest and engagement over time, inspiring a meaningful and lasting relationship.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel.

ROI 62

ROI Organization Top of Funnel B2B 62

Optinmonster

JANUARY 18, 2024

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. But what’s a good benchmark for free trial conversions? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

SalesGrape

OCTOBER 11, 2023

With advancements in data analytics and customer relationship management (CRM) systems, telemarketers can now personalize their approach and provide targeted solutions. This integrated approach helps build a stronger relationship with potential customers.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Hubspot

APRIL 15, 2024

These clients are also open to new, often ‘stretch’ conversations with people they don't know and create opportunities for random interactions. Furthermore, they give context to the conversation and create opportunities to provide value.” They prioritize relationships over immediate sales.

Allocation 77

Allocation Work Management Trigger Marketing Marketing Management 77