Remove contingency
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Using AI-powered predictive analytics to time your next move

Martech

Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. People are just not doing it, and the reason for this is a lot of the tools that you use for predictive analytics are in the marketing toolbox, but companies haven’t really adopted them.”.

Analytics 130
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5 Important Steps for Growing Your Business in the Sea of Uncertainty

Vision Edge Marketing

data mined and analyzed from internal systems such as ERP, CRM, and other analytical tools to surface insights. They are the principal ingredients for analytics to support what is known as statistical predictions. Use scenario analysis or outlook planning to consider all the potential options and create contingency plans for each.

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4 Capabilities Sustain Growth in a Volatile Business Environment

Vision Edge Marketing

Tackling these goals requires everyone in the C-suite to increase organization-wide competency in these four capabilities: Strengthening analytics Bolstering resilience Focusing on operational effectiveness and efficiency Anticipating disruptions We’ll briefly discuss why each is important and recommend action step(s).

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Laying the groundwork for AI in MOps: How to get started

Martech

AI’s predictive analytics can unlock nuanced consumer behavior patterns, allowing for more targeted marketing efforts. Uncover gaps where opportunities for AI integration exist — places where automation can streamline workflows or analytics can glean unprecedented insights. Customer insights. ROI measurement. Avoiding redundancy.

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How to optimize your marketing budget: Do more with less

Sprout Social

Consider experimentation and contingency In an ever-evolving market, marketing teams should be able to try, test and learn. Apart from this, it’s always best to have a contingency fund in place to make use of a golden opportunity that may unexpectedly come to your team.

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Sustain Growth: 4 Capabilities in a Volatile Business Environment

Vision Edge Marketing

Tackling these goals requires everyone in the C-suite to increase organization-wide competency in these four capabilities: Strengthening analytics Bolstering resilience Focusing on operational effectiveness and efficiency Anticipating disruptions We’ll briefly discuss why each is important and recommend action step(s).

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Want Your Business to Grow? You Might Need to Break Some Patterns | What’s Your Edge?

Vision Edge Marketing

Scenario analysis enables you develop contingencies (enabling you to be more proactive). You can’t create too many contingencies. Scenarios help you consider possibilities and anticipate what might happen in your market and moves by your customers, competitors or partners. Engage your team weekly on, “What If.”. Train and practice.