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Google Analytics- Calculated Metrics for Lead Generation Websites


Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.

Create More Personalized Publishing Newsletters


As a media company, you likely rely heavily on your newsletters to engage unpaid subscribers and ideally convert them to paying ones while driving ad sales for placed sponsored content or display ads. Pitfall: Generic, one-size-fits-all content. Pitfall: Sending the same content.

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4 more ways to make your email marketing more effective


Use your analytics. Consider this scenario: a colleague forwards you an email newsletter because it contains an article she thinks you’ll find of interest. You find it so interesting that you subscribe to the newsletter. Each time a subscriber joins your list, they get a welcome email thanking them, letting them know what to expect from you, and offering other content that may be of interest.

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An Overview of Google Analytics Goals & Conversion Metrics


It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior. A page URL is a relevant destination page that represents a complete conversion or a key engagement page. Ad Content.

6 Signs Your Email Newsletter is Failing (and How You Can Fix It)


If I had to take a guess, I''d venture to say that 90% of marketers have been pressured at some point in their job to have an email newsletter. She says that email newsletters are a one-size-fits-all solution to your email marketing problem. Not ready to stop sending your newsletter?

Content marketing metrics and analytics: it’s all about you


When it comes to the bedrock, core truths of content marketing, there’s not much that’s more important than metrics and measurement. Do your own analytics! Your decisions should be based on your analytics – data about your content and your audience. .

How to Analyze Source Data in Your Content Analytics

Content Standard

Being able to analyze your content analytics is a critical component of every content marketing program. One specific area of content performance that is essential to understanding how your audience is finding your content is Source / Medium data.


Anecdotal Analytics: How Storytelling Can Improve Your Measurement Structures

Content Standard

When it comes to our content teams, it’s easy to keep the storytelling external facing. But operating this way might mean that you’re missing out on key opportunities to expand the usefulness and power of your content.

Am I connecting with my customers enough? 10 tips for customer outreach


Correspondence as well as website and social media content should all match the personality and “voice” of your company. Use visual content, and make the story speak to your audience. The great part about social media is you can cross-post content from one forum to another.

Is marketing content’s quality intrinsic, or proved in the wild?


I have seen heated arguments on this subject with my clients over the years over what is a deceptively simple question: can you measure the quality of content based on what it is (its intrinsic quality) or based on how successful it is in meeting customer needs (its extrinsic quality)?

4 Content Promotion Strategies to Increase Engagement

Modern B2B Marketing

The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing.

So You Want to Create Content That Actually Converts?

KoMarketing Associates

Creating content that leads people to a desired action on your website (filling out a form submission, downloading a piece of content, subscribing to a newsletter, etc.) isn’t just a good idea in content marketing – it’s the very essence of content marketing.

11 B2B Content Marketing Mistakes That Can Sabotage Your Strategy


When implementing a content marketing strategy for your brand, a primary objective is engage prospective customers. However, with B2B content marketing, rather than creating content that will be consumer-facing, your business is creating content for other businesses and the professionals who run them. You must use your B2B content marketing to build up your brand as a leader and as an expert resource in its field. Lack of content diversification.

11 Content Curation Tools Every Marketer Needs


For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels. The need for great content curators has never been more urgent. Content Curation For Beginners.

How to Take an Audience-First Approach to Your Content

Content Marketing Institute

How do you identify an effective space in the content arena for your brand? We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. It focuses on “help” content. content).

The B2B Content Marketing ROI You Should Care About.

Sales Engine

Measuring content marketing’s return on investment in B2B companies can be a complex calculation, especially if your solution is expensive, requires committee-based decisions, and has long and unpredictable sales cycles. Did they read a newsletter article?

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Using email effectively in your content marketing


Irrelevant content is a bad thing. Those problems plague everything from direct mail, to web content, to presentations at industry events. Here are some tips how to use email effectively for your content marketing. Relevant Content. Everyone hates email.

Can Marketing Content Have an Expiration Date?

Content Standard

” While I ruminated on how well Dale Cooper or Rory Gilmore would age, it got me thinking about the dynamics of aging marketing content. While you might not need to update specific articles, content areas that resurface over time should certainly be included in your overall strategy.

How to Create Great Content and Become a Thought Leader


Day in, day out, this means writing great content like blog posts, how-to articles, and social media content that brings your creative thinking and unique perspective to a larger audience. “I am a big believer in evergreen long-form content pieces.

The Content Standard: How We Transformed from Content Marketers to Editors

Content Standard

As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. Webinar: Learn How the Content Standard Shed its “Just Another Blog” Perception.

15 of Our Favorite B2B Content Marketing Tips

KoMarketing Associates

Content is king.” In fact, 82% of marketers plan to increase their content creation efforts in 2014. However, effectively planning and executing a B2B content marketing strategy is not something that can be achieved overnight. Reuse your content ( Tweet this ).

10 Actionable Content Marketing Tips: Content2Conversion Conference Recap

Modern Marketing

The acronym, rather, is a content marketing must: To collect, leverage, and share O ther P eople’s C ontent (OPC). While there were many ‘tweetable moments’, here are 10 actionable content marketing tips , and the speaker Twitter handles that if you weren’t following, you will be now!

Secret Sauce: 8 Tips from Demand Generation “Master Chefs”

Modern Marketing

4) Use content to show thought leadership. Marketing automation gives you an efficient way to deliver video, infographics, articles and other content that establishes you as a thought leader. 5) Match content to buyer personas. 7) Set customer-centric analytics.

Run It Like a Newsroom: Turning Content Strategy Into a Slick Operation

Content Standard

It’s no coincidence that the J-word has been creeping into marketing in recent years: Your content strategy can and should learn from traditional journalism and newsroom processes, such as the use of an editorial board, if you want to truly differentiate your brand with great quality content.

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The Top 10 Do’s and Don’ts of Email Marketing


If you did that, you’d likely have to send very general emails and even then would still need to worry about making them relevant to all recipients. In order to ensure relevancy, you need to segment your lists. If your content is simply an afterthought, it shows.

The 15 Best Content Distribution and Amplification Tools


Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? Content Publishing Tools. ” Standing out from the mass of other content there is a different matter.

How to Use Surveys to Create Better Content

Marketing Action

Whether it’s on social media, on the company website, in email messages or anywhere else, we all strive to get more engagement for our content. There are a lot of ways to get traction for your content through external forces. How to create content your audience loves.

54 Content Marketing Stats to Guide Your 2018 Strategy


And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Stats for 2018 (Broken Down By Category). Content Marketing Budget Statistics.

New Tech Makes Translating Content Easy—But It’s Still Not Enough

Content Standard

But new tech has consumers seeing (and hearing) the future today, and it’s left content marketers with a number of important questions to consider. Translating content was a natural first step in the pursuit of standardized translation.

4 Questions You Need to Answer Before You Create a Content Plan


At Contently, we’ve developed what we call a content methodology, a process to continuously improve the effectiveness of a company’s content across the enterprise. A content methodology works in much the same way as a flywheel.

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Get Over That Fear of Commitment—Your Content Marketing Program Depends on It

Content Standard

Are you fully committed to your content marketing program? If so, you’re in the minority: according to the Content Marketing Institute, only 20 percent of marketers feel the same way. The idea of consistently using content is still novel. Content Strategy Marketing

A Lead Generation Plan Begins With Content Marketing Strategy


Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Therefore, our content plan includes the following elements: A deep dive into understanding who your audiences are and where they obtain information on your solutions. Content Coaching.

A Lead Generation Plan Begins With Content Marketing Strategy


Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Therefore, our content plan includes the following elements: A deep dive into understanding who your audiences are and where they obtain information on your solutions. Content Coaching.

Hidden Content Marketing Success Metrics for B2B


What exactly does content marketing success look like for B2B? Many teams explore this question through metrics related to lead generation, newsletter sign-ups, and top-of-funnel pageviews. Assessing Content Performance: 3 Key Areas of Focus. Remember that content is versatile.

Managing Marketing Content Across the Customer Life Cycle

Measure Up Marketing

No wonder marketers everywhere are scrambling to develop content and make use of the myriad of channels to reach and connect with prospects and customers. . Many marketers have gotten so caught up in the creation of content, however, that they have forgotten how important it is to match marketing content with the customer buying journey and life cycle. Content delivered in the right channel at the wrong time can be a wasted touch point. . Content and Life Cycle .

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. Newsletter problems?

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How to Measure Campaign Effectiveness


You determined your purpose and your goal, decided who you wanted to target and found people who fit that criteria, developed and curated content to share with them over a series of emails and perhaps you hosted a webinar too. marketing automation reporting & analytics

Creating Killer Content with Data: Pubcon Austin 2016

KoMarketing Associates

The event featured some of my favorite speakers and gave me the opportunity to present on one of my all-time favorite topics: creating killer content (aka creating content your audience actually wants to read!). What Is Killer Content? . Moz Content. Google Analytics .

4 Simple Strategies to Guarantee Content Budget Approval

Sales Engine

You know content marketing will work for your company—your competitors are doing it, and they’re kicking your butt. Here are 4 strategies you can use to get your content marketing budget approved in 2016. So it’s time to do some PR for yourself and your content marketing initiatives.

How We Built Our Content Marketing Stack to Drive 10x ROI


At Contently, people regularly ask us questions like: How do you build your stack? How does your content translate into actual business? Without a stack, you might as well use a tally system and just guess how effective your content is. Drake becomes a Contently lead.