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Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.

Create More Personalized Publishing Newsletters

Hubspot

As a media company, you likely rely heavily on your newsletters to engage unpaid subscribers and ideally convert them to paying ones while driving ad sales for placed sponsored content or display ads. Pitfall: Generic, one-size-fits-all content. Pitfall: Sending the same content.

Trending Sources

The new psychology of content consumption

grow - Practical Marketing Solutions

Is the psychology of content consumption changing? Tom Webster and I get into some discussions that are guaranteed to get you thinking about the nature of content and content consumption today. The dramatic behavioral shift in consumer content streaming behavior.

6 Signs Your Email Newsletter is Failing (and How You Can Fix It)

Hubspot

If I had to take a guess, I''d venture to say that 90% of marketers have been pressured at some point in their job to have an email newsletter. She says that email newsletters are a one-size-fits-all solution to your email marketing problem. Not ready to stop sending your newsletter?

The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

Facebook Releases Smart Content Tools & Improves Analytics

Vertical Response

Facebook just introduced a new set of “publisher” tools that could help get your content in front of the right people. It might also encourage you to post timelier content knowing that you can dictate when a post disappears from a feed.

The uncomfortable state of content marketing metrics

grow - Practical Marketing Solutions

In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Fixing the content marketing problem. What is creating disillusionment in content marketing? ROI versus relevance.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

Correspondence as well as website and social media content should all match the personality and “voice” of your company. Use visual content, and make the story speak to your audience. The great part about social media is you can cross-post content from one forum to another.

The future of content marketing strategy

grow - Practical Marketing Solutions

In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. How to maintain a cost-effective content creation strategy. The content strategy pivot that was “scary” for Jay. Blog and Definitive newsletter.

10 Metrics to Track Your Newsletter Content Success

Writtent

Email newsletter marketing definitely isn’t dead. Perhaps most impressively, 8% of companies are directly able to attribute more than half of their total revenue to newsletters. A high percentage of bounces can actually affect the success of your future newsletter content.

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4 Content Promotion Strategies to Increase Engagement

Modern B2B Marketing

The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing.

Is marketing content’s quality intrinsic, or proved in the wild?

Biznology

I have seen heated arguments on this subject with my clients over the years over what is a deceptively simple question: can you measure the quality of content based on what it is (its intrinsic quality) or based on how successful it is in meeting customer needs (its extrinsic quality)?

The B2B Content Marketing ROI You Should Care About.

Sales Engine

Measuring content marketing’s return on investment in B2B companies can be a complex calculation, especially if your solution is expensive, requires committee-based decisions, and has long and unpredictable sales cycles. Did they read a newsletter article?

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The silver lining in the bad news about content marketing

grow - Practical Marketing Solutions

There is a steady drumbeat of bad news about content marketing … The output of content per brand increased by 78 percent in one year, but content engagement decreased by 60 percent at the same time. In fact, the more it works, the more people invest in content.

So You Want to Create Content That Actually Converts?

KoMarketing Associates

Creating content that leads people to a desired action on your website (filling out a form submission, downloading a piece of content, subscribing to a newsletter, etc.) isn’t just a good idea in content marketing – it’s the very essence of content marketing.

11 Content Curation Tools Every Marketer Needs

Hubspot

For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels. The need for great content curators has never been more urgent. Content Curation For Beginners.

Can Marketing Content Have an Expiration Date?

Content Standard

” While I ruminated on how well Dale Cooper or Rory Gilmore would age, it got me thinking about the dynamics of aging marketing content. While you might not need to update specific articles, content areas that resurface over time should certainly be included in your overall strategy.

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Using email effectively in your content marketing

Biznology

Irrelevant content is a bad thing. Those problems plague everything from direct mail, to web content, to presentations at industry events. Here are some tips how to use email effectively for your content marketing. Relevant Content. Everyone hates email.

The Content Standard: How We Transformed from Content Marketers to Editors

Content Standard

As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. Webinar: Learn How the Content Standard Shed its “Just Another Blog” Perception.

A Special Message for You: The Power of Personalized Marketing

grow - Practical Marketing Solutions

Another newsletter I don’t remember subscribing to just sent me a weekly update. Then I click the next email, which is also a newsletter. The answer: relevance and personalization. Anything that makes use of customer or audience data to create more relevant, targeted messaging.

9 Ways to Measure Content Marketing Success

Writtent

Are you reaching your content marketing goals? Despite the explosion of metrics and analytics tools over the past several years, many marketers still think that a data-driven approach to marketing is best left to the nerds. What do your readers have to say about your content?

10 Actionable Content Marketing Tips: Content2Conversion Conference Recap

Modern Marketing

The acronym, rather, is a content marketing must: To collect, leverage, and share O ther P eople’s C ontent (OPC). While there were many ‘tweetable moments’, here are 10 actionable content marketing tips , and the speaker Twitter handles that if you weren’t following, you will be now!

The 15 Best Content Distribution and Amplification Tools

Webbiquity

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? Content Publishing Tools. ” Standing out from the mass of other content there is a different matter.

15 of Our Favorite B2B Content Marketing Tips

KoMarketing Associates

Content is king.” In fact, 82% of marketers plan to increase their content creation efforts in 2014. However, effectively planning and executing a B2B content marketing strategy is not something that can be achieved overnight. Reuse your content ( Tweet this ).

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How to Create Great Content and Become a Thought Leader

ScribbleLive

Day in, day out, this means writing great content like blog posts, how-to articles, and social media content that brings your creative thinking and unique perspective to a larger audience. “I am a big believer in evergreen long-form content pieces.

Managing Marketing Content Across the Customer Life Cycle

VisionEdge

No wonder marketers everywhere are scrambling to develop content and make use of the myriad of channels to reach and connect with prospects and customers. . Many marketers have gotten so caught up in the creation of content, however, that they have forgotten how important it is to match marketing content with the customer buying journey and life cycle. Content delivered in the right channel at the wrong time can be a wasted touch point. . Content and Life Cycle .

Secret Sauce: 8 Tips from Demand Generation “Master Chefs”

Modern Marketing

4) Use content to show thought leadership. Marketing automation gives you an efficient way to deliver video, infographics, articles and other content that establishes you as a thought leader. 5) Match content to buyer personas. 7) Set customer-centric analytics.

Using content-related quizzes to generate leads

grow - Practical Marketing Solutions

With a demand for content that actually converts, a well-produced quiz can obtain opt-in rates north of 50% and enhanced lead generation. Akey idea behind the psychology of quizzes is to reward the participant in way that will make them share the content.

The Top 10 Do’s and Don’ts of Email Marketing

Salesfusion

If you did that, you’d likely have to send very general emails and even then would still need to worry about making them relevant to all recipients. In order to ensure relevancy, you need to segment your lists. If your content is simply an afterthought, it shows.

4 Simple Strategies to Guarantee Content Budget Approval

Sales Engine

You know content marketing will work for your company—your competitors are doing it, and they’re kicking your butt. Here are 4 strategies you can use to get your content marketing budget approved in 2016. So it’s time to do some PR for yourself and your content marketing initiatives.

4 Questions You Need to Answer Before You Create a Content Plan

Contently

At Contently, we’ve developed what we call a content methodology, a process to continuously improve the effectiveness of a company’s content across the enterprise. A content methodology works in much the same way as a flywheel.

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Get Over That Fear of Commitment—Your Content Marketing Program Depends on It

Content Standard

Are you fully committed to your content marketing program? If so, you’re in the minority: according to the Content Marketing Institute, only 20 percent of marketers feel the same way. The idea of consistently using content is still novel. Content Strategy Marketing

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Hidden Content Marketing Success Metrics for B2B

Kapost

What exactly does content marketing success look like for B2B? Many teams explore this question through metrics related to lead generation, newsletter sign-ups, and top-of-funnel pageviews. Assessing Content Performance: 3 Key Areas of Focus. Remember that content is versatile.

3 Free Content Curation Tools That’ll Enhance Your Social Posts

Vertical Response

Coming up with relevant and interesting content to post on a regular basis (that isn’t just about your biz) requires a little extra time. At this point, you might be thinking that you don’t have time to sit around, browse the web, find great content and then post it to your social media accounts. These social media tools find or suggest content that your audience will like and make it easy for you to share it.

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. Newsletter problems?

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How to Measure Campaign Effectiveness

Salesfusion

You determined your purpose and your goal, decided who you wanted to target and found people who fit that criteria, developed and curated content to share with them over a series of emails and perhaps you hosted a webinar too. marketing automation reporting & analytics

How to Use Surveys to Create Better Content

Marketing Action

Whether it’s on social media, on the company website, in email messages or anywhere else, we all strive to get more engagement for our content. There are a lot of ways to get traction for your content through external forces. How to create content your audience loves.

How We Built Our Content Marketing Stack to Drive 10x ROI

Contently

At Contently, people regularly ask us questions like: How do you build your stack? How does your content translate into actual business? Without a stack, you might as well use a tally system and just guess how effective your content is. Drake becomes a Contently lead.

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9 Pillars for a Killer Content Marketing Strategy

Writtent

Two words: content marketing. 90% of consumers find custom content useful. Oh, and let’s not forget that marketing with content costs you about 62% less than traditional marketing (you can see all the statistics here ). Focus on Content Integrity. Image source.

Inbound Marketing vs. Content Marketing – What’s the Difference?

Writtent

Are there any major differentiators when it comes to inbound vs content marketing, and what are they? While both inbound and content marketing are relatively new practices, they’ve both won some serious proponents (and probably a few detractors) during their years in use.