ClearVoice

APRIL 17, 2024

Enter the magic of collaborative content. Collaborative content is all about breaking down silos and sparking a culture where communication and cooperation aren’t just encouraged — they’re the norm. This wisdom holds especially true for us marketers, whose responsibility is to drive growth and attract new customers.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Marketing Insider Group

JULY 24, 2023

That’s where Google Analytics 4 (GA4) comes in. As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities. Ready to get started with more advanced tracking and more accurate marketing analytics? What is GA4?

Marketing Analytics Tools 216

Marketing Analytics Tools Analytics Google Marketing Automation Services 216

SendX

JUNE 12, 2020

We all rely on data, analytics & colourful graphs. With email marketing, you own the content, list and all your data. It’s one of the most measurable ways of marketing. Meaning, keep them relatable to the topic of your email content. Just providing great content and value in emails is not enough.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

ClearVoice

MARCH 26, 2024

KPIs provide a framework for measuring performance, guiding decisions, and optimizing strategies. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. While exposure measures the frequency and depth of audience engagement.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

KoMarketing Associates

AUGUST 31, 2021

As B2B marketers look ahead to the remainder of the year, they are becoming increasingly aware of the need to utilize the data and analytics at their fingertips. Approximately 40% are also placing an emphasis on database and data quality measurement.

B2B Marketing 244

B2B Marketing B2B Statistics Intent Data 244

Parse.ly

MARCH 30, 2023

Artificial Intelligence (AI) is transforming the world of content creation. With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy.

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

Sprout Social

JANUARY 11, 2024

But measuring something as intangible as that can be tricky. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process.

Brand Identity 107

Brand Identity Branding Aggregators Marketing Analytics Tools 107

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Planning 328

Planning Analytics Enterprise Management Work Management 328

Top Rank Marketing

NOVEMBER 9, 2023

If you can’t measure it, you can’t make sense of it. But don’t mistake that to mean it doesn’t make a real, concrete, and measurable revenue impact. Here, we’ll shine a spotlight on value-based measurement methods that can help demonstrate the bottom-line impact of a high-performing SEO strategy.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Seismic

FEBRUARY 22, 2024

This past fall, I facilitated a conversation with a client titled “Starting to Measure Success,” focused on Seismic’s LiveInsights Analytics module. As we developed the content for this signature session of our Enablement Foundations track at Shift , I found myself immediately overwhelmed with questions: Who is this training for?

Sales Cycle 81

Sales Cycle Analytics Lead Scoring Lead Ranking 81

Martech

FEBRUARY 19, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Prompt What are some data analytic goals for an insurance marketing department?

Acquisitions 91

Acquisitions Marketing Budget Analytics Allocation 91

Kevin Indig

APRIL 1, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content. The same principle applies to content. By measuring the right metrics. Writing is a creative pursuit, but scaling content is a science.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement? Only then will you get the real measure of your social strategy.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Martech

NOVEMBER 4, 2021

The demand for creative, high-quality content is growing in our digital world. As a result, customer experience with content is a top metric of success in many marketing organizations. So these content and creative teams have to work with a lot more agility than they have in the past.” Create a data-based content strategy.

ROI 143

ROI Content Marketing Planning Gartner 143

Salesforce Marketing Cloud

APRIL 6, 2022

Bill Reed is a director of digital strategy at Salesforce, and works with marketers on digital strategy, data, and web analytics. When I talk to marketers, one of the biggest questions I get is about web analytics. Analytics done!” What are web analytics? How do I develop a web analytics strategy?

Analytics 98

Analytics Marketing Automation Services Marketing Analytics Tools Sales Qualified Leads 98

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. Quantifying content marketing is a standard part of determining its performance. Your efforts, campaigns, and strategies are all trackable and measurable. Your efforts, campaigns, and strategies are all trackable and measurable. And is it working?

Marketing Analytics Tools 349

Marketing Analytics Tools Content Marketing Work Management Marketing Management 349

Content Marketing Institute

OCTOBER 20, 2021

In a universe where marketing can’t be proven mathematically, what good are measurements and analytics? Continue reading → The post Measuring Content Marketing Impact: How To Set Objectives That Matter appeared first on Content Marketing Institute.

Content Marketing 143

Content Marketing Content Paid Search Agency Analytics 143

Marketing Insider Group

APRIL 17, 2023

As content marketing experts, we realize that not everyone has this superpower. That’s why we’ve done the groundwork for our fellow content marketers, and compiled a list of the 25 best marketing articles that everyone needs to read. Here’s 25 of the best marketing articles that every content marketing needs to read.

Paid Search Agency 342

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 342

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. So, today, it’s not about tactics; but understanding how businesses determine whether their content marketing is effective enough. How Do I Calculate Content Marketing ROI? 12 Content Marketing Metrics to Track!

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

Search Engine Journal

JULY 29, 2022

Create highly-engaging content with a data-driven approach for your users. Learn what type of content works for various industries and what metrics to measure here. The post Content Marketing Metrics & Analytics: 5 Types Of Data Insights appeared first on Search Engine Journal.

Analytics 119

Analytics Content Marketing Content Search Marketing 119

Content Marketing Institute

OCTOBER 4, 2021

Trust Insights’ chief data scientist Chris Penn outlines the common analytics mistakes marketers make. Even better, he details how to make measurement plans more effective. Continue reading → The post These 4 Analytics Oversights Mess With Your Content Performance Plan appeared first on Content Marketing Institute.

Planning 140

Planning Analytics Content Trust Marketing 140

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” and European Union. Major challenges. A shortage of talent.

Spending 143

Spending Analytics Work Management Marketing Management 143

Contently

DECEMBER 15, 2022

But content marketers can’t celebrate yet. That extra budget increases the expectation that marketers prove content delivers business results. Content marketers must step up their marketing data analytics approach to show how content delivers business results. That can increase the ROI from content marketing.

Analytics 117

Analytics De-duplication Planning Peer-to-peer 117

Navigate the Channel

OCTOBER 4, 2023

The “measure what matters” phrase has been around for a long time, but as marketers we can put it into practice more today than in any decade or generation in the past. It’s important to take full advantage of the many effective tactics that can be measured for results in our current era of digital marketing.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

Scoop.it

SEPTEMBER 21, 2023

Do you want to know if your content curation strategy is successful? Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. People decide whether or not they like a company based on the content they produce. What is Content Curation?

Curation 81

Curation Click Rate Content Open Rate 81

Heinz Marketing

MAY 13, 2023

How to Measure the Effectiveness of Your Sales Process by Tristen Taylor Keeping tabs on the effectiveness of your sales process is critical to helping you gauge the health of your sales organization and ultimately learning how to sell better. Here are some KPIs that you can use to assess and benchmark sales leaders and managers.

B2B Sales 95

B2B Sales Peer-to-peer B2B Advertising Benchmark 95

Martech

DECEMBER 8, 2021

Gracenote, the content solutions division of marketing measurement firm Nielsen, has unveiled a new tool, Audience Predict, which will deliver predictive insights into future entertainment programming performance. The aim is to support strategic decision-making by content owners and distributors.

Analytics 95

Analytics Forecasting Content Paid Search Agency 95

Contently

AUGUST 2, 2021

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Google Analytics. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. So increasing awareness is important, which means measuring brand awareness to see what works for your brand and what doesn’t. However, brand awareness has always been one of the hardest things to measure. Tactics for measuring brand awareness 1.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Oktopost

MARCH 10, 2022

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. How to Measure ROI in Social Media. Why Measure Social ROI.

Social Media 174

Social Media ROI Media Brand Identity 174

ClickZ

FEBRUARY 22, 2023

There are multiple ways to measure the impact of paid social on your business, but each method has its own set of challenges. In this article, we’ll explore some of the difficulties that ecommerce brands face when measuring the impact of paid social and discuss ways to navigate these challenges.

eCommerce 129

eCommerce Brand Identity Branding Marketing Analytics Tools 129

Content Marketing Institute

JUNE 17, 2021

Here’s what they had to say on content strategy, content measurement and management, audience development, core concepts, and the future of content. Continue reading → The post 25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More appeared first on Content Marketing Institute.

Analytics 140

Analytics SEO Marketing & Strategy Content 140

BOP Design

DECEMBER 29, 2022

Google Analytics is a crucial tool for understanding the performance of your website and identifying opportunities for improvement. As a business owner or digital marketer, you can use Google Analytics to track and analyze various aspects of your website, including traffic sources, audience demographics, user behavior, and conversion rates.

Marketing Analytics Tools 118

Marketing Analytics Tools Analytics Google Marketing Websites 118

Content Standard

OCTOBER 7, 2021

At Content Marketing World 2021 , proving content ROI was a central theme. While the industry is booming, and content is king for many organizations the world over, company leaders and financial stakeholders are searching for ways to buckle down and weather today’s uncertain economic market conditions.

ROI 124

ROI Brand Identity Branding Top of Funnel 124

DivvyHQ

FEBRUARY 4, 2022

With today’s analytics technology, marketing teams can easily take content reporting and content analysis to the next level. Check out today's post where we're digging into the data and the different approaches, processes and technologies that will ensure your content is moving the needle for your organization.

Analysis 113

Analysis Marketing Report Content Analytics 113

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Martech

AUGUST 29, 2023

Media plans are largely built to ensure creative content effectively reaches the right audience at the right moment. In the new analytics landscape, creative execution emerges as the critical optimization lever. This surprises most media planners because the creative component is not typically seen as the key variable.

Marketing Attribution 94

Marketing Attribution Creativity Analytics Paid Search Agency 94