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A 50-Point Checklist For Creating The Ultimate Landing Page

delicious b2bmarketing

Build, Publish & A/B Test Landing Pages Without IT. Landing Page Examples. Remember this: every page can be better. Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Landing Pages.

B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics

bizible

How do we gather, analyze and implement improvements based on B2B analytics in marketing? In this post we describe ways we use our multi-touch attribution product to manage performance, gather B2B analytics, and improve the customer journey. The units of B2B analytics is the touchpoint.

Beyond Views and Downloads: Use More Advanced Content Analytics

Modern B2B Marketing

Author: Mike Telem Do you know what your top content assets were for the last quarter? And not just the gated content, but also blog posts, videos and any other ungated asset that drove people to connect with you. A prospect browses several pages before converting.

View 43

How to Answer 11 Common Marketing Questions Using Analytics

Hubspot

To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for. How to Get the Answers to These 11 Common Marketing Questions Using Analytics.

Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

1) Pages per Session. Pages per session, or average page depth, is the average number of pages viewed during a session. Unfortunately, some of the most important information you want to showcase is on your services or industries-served pages. 5) Landing Pages.

What Is Content Marketing Development?

KoMarketing Associates

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Content Interviews.

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. This tool is like Google Analytics meets SumoMe meets a CRM.

An A to Z of Content Marketing Best Practices

Act-On

There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs.

10 Places You Can't Afford to Publish Mediocre Marketing Copy

Hubspot

While meta descriptions have no impact on your search engine rankings in and of themselves -- Google's figured out how to determine the subject matter of your content in other ways -- they do impact conversion rates. 8) Content Visualizations. Content compels the reader to take action.

Why 78 % of Marketers Struggle with Content Marketing ROI

Act-On

Content marketing has traveled light years since its inception. In fact, the most effective content marketers report allocating 46 percent of their budgets to this type of marketing. Only 21 percent of B2B marketers report that they are successful in measuring content marketing.

ROI 79

Content Marketing Is A Strategic Solution To A Strategic Problem

B2B Marketing Insider

One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. An e-book is not content marketing. More content is not the answer.

How We Drive Quality Leads With Ungated Content On LinkedIn

bizible

When B2B marketers run paid media campaigns, the content they promote is typically gated. If you’re going to pay for clicks, you want to convert them into a lead, which is most directly done through gated content. 8) Optimize your landing page.

CPM 98

What you need to know about emerging content forms

grow - Practical Marketing Solutions

One of my predictions for 2015 was that the incredible wave of information density we all face as marketers will force innovation in content forms. Let’s face it, the way we create and consume content has not changed significantly in a decade.

Skype 79

Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track

Hinge Marketing

Most recently, we published our first annual High Growth Study of 526 professional services firms. Among the study’s many interesting insights we found that high-growth firms take a more analytical approach to marketing their services. How far does your content reach? All pages.

What to Do When Your Content Marketing Falls Flat

KoMarketing Associates

And, of course, content marketing came to mind, since anyone who’s spent any time developing content programs knows that you win some – and you lose some. Examples of metrics we analyzed include the following: Total & organic website traffic (via Google Analytics).

How To Design a Publishing Website Your Advertisers Will Drool Over

Hubspot

If you place any value on the profit generated by your publishing website, you have one crucial demographic to win over above all others: advertisers. But what makes one publishing website superior to another in the eyes of an advertiser? Quality content?

The 15 Best Content Distribution and Amplification Tools

Webbiquity

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? Content Publishing Tools. It’s a great place to publish emotionally focused business content.

How to Track Content ROI: A Step-by-Step Guide

Hubspot

There’s no doubt that content marketing can boost your brand awareness and improve public sentiment towards your company and its product offerings. I hope you find this tutorial helpful when it comes to maximizing the impact of your content campaigns. Content Creation Analytics

ROI 46

LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

In particular, LeadLiaison helps marketers create content, a critical bottleneck that is not addressed by most marketing automation systems. LeadLiaison takes good advantage of this feature by closely integrating the resulting content into other operations.

4 Mistakes to Avoid When Revamping Your Paid Strategy This Year

Captora

There is no magic formula to develop content that will convert prospects. After that, the focus needs to be on segmenting everything that comes next (promotion, paid ads, landing page content, etc.) Do not place new content in Paid placements first.

Introducing Analytics for PDFs (and More!)

Contently

Brands produce a lot of content, and Contently is no exception. Much of it goes on this blog, but as any marketer worth their lead funnel knows, there’s a whole universe of downloadable content (like sales decks, PDFs, and case studies) that lives elsewhere.

Want More Blog Traffic? Focus on Growing Subscribers

Hubspot

Here's what happened: Near the end of 2012, we started adding opt-in check boxes to the lead capture forms on our landing pages to give people the opportunity to subscribe to our blog. That's because new blog posts don't disappear the day after you publish them.

How to Detect, Repair & Profit From Underperforming Content

Hubspot

As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. Unfortunately, not every piece of content you create is going to be a winner. Is the Content Really Failing? How to Identify Underperforming Content.

Why You Should Create More "Boring" Content

Hubspot

I started my content journey the same way many other marketers do: Trying to "go viral.". Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” We landed our first paying customer through that article.

The Content Hub: The Strategy 60% of Top Content Brands Are Using

Kapost

You’ve all heard it by now: up to 65% of content goes to waste. But as marketers, sometimes it’s hard to turn the “wasteful content train” around. But if you are in a hurry, here are the main sections so you can skip ahead: The Problem: Why Content Gets Wasted.

Why You Need to Stop Neglecting Your Old Content

Hubspot

As an inbound marketer, you work hard to keep your content engine going. You publish new blog posts, launch new ebooks, and produce new webinars regularly. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? Analytics.

Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]

KoMarketing Associates

As a marketing writer, I’m convinced that it takes both the creative and the logical sides in order to execute an effective content strategy. Because successful content marketing involves striking certain degree of balance between campaigns that are both inspired and results-oriented.

PR 94

How to Tie Your Content Marketing into Your Account-Based Marketing

Act-On

To help you take the first steps toward an account-based approach, or to refine the processes you’ve started, we wanted to explore how content marketing fits within this new strategy. Your content marketing will play into every step. . Your content needs to reflect all that.

Pinterest Introduces Web Analytics, and Other Marketing Stories of the Week

Hubspot

Without search engines, how would prospects find the content they’re looking for? Introducing Pinterest Web Analytics, From the Pinterest Blog. In this week’s top marketing story, Pinterest introduces a new analytics tool! Okay, so Pinterest has a new tool to measure analytics.

Using content-related quizzes to generate leads

grow - Practical Marketing Solutions

With a demand for content that actually converts, a well-produced quiz can obtain opt-in rates north of 50% and enhanced lead generation. Akey idea behind the psychology of quizzes is to reward the participant in way that will make them share the content.

53 Questions to Help You Choose the Right Interactive Content Creation Platform

Modern Marketing

You may not know much about interactive content , but i t’s changing the way marketers are engaging with prospects across industries and channels. You may already have some great ideas for weaving interactive content into your marketing campaigns and are ready to get started.

10 Amazing Blogging Insights Your Analytics Can Tell You

Hubspot

If you're regularly creating content to fuel your inbound marketing strategy, you're probably using a blog to publish the bulk of it. With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? Did you also know that you can leverage all that data to glean valuable insights and improve the performance of your blog content? What other valuable insights can you gather from your blog analytics ?

What Is Content Marketing Development?

KoMarketing Associates

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Among other things, what it’s taught me is that content marketing development looks different for every organization and there’s no set blueprint for getting the job done right. Content Interviews.

The ABCs of Content Marketing: A Glossary of Terms

Hubspot

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. Analytics.

An A to Z of Content Marketing Best Practices

Act-On

There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs.

How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)

Hubspot

Essentially, any individual link within a blog post that led to a landing page got its own tracking URL. It’s a standalone line of text linked to a landing page, and it’s styled as an H3 or an H4 to make it stand out from the rest of the post's body copy.