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6 Tactics for Turning Trade Show Interactions Into On-Site Sales


When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. On-site selling can be extremely difficult, so before you attend your next trade show or event, here are six steps you can take to increase your chances of successfully executing on-site sales. Trade shows and other events are very noisy.

13 Events You Should Attend In 2013

Modern Marketing

From the standard revenue-driven topical conferences, to the newer kids on the event block, the following are 15 can’t-miss events and conferences to kick start your business in 2013: 1. Email Evolution Conference. GAUGE (Google Analytics Users Great Event).

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How to Calculate Social Marketing ROI

Paul Gillin

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. What’s the return on landscaping, an expensive conference room table or free bagels on Fridays?

ROI 57

Marketo’s Greatest Blog Hits of 2011

Modern B2B Marketing

The Cloud Must Go On – How to Catalyze a PR win into Revenue with Marketing – See how used social media as part of a multi-channel marketing campaign to turn a bad situation into success.