6 Tactics for Turning Trade Show Interactions Into On-Site Sales
MARCH 5, 2012
When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. On-site selling can be extremely difficult, so before you attend your next trade show or event, here are six steps you can take to increase your chances of successfully executing on-site sales. Trade shows and other events are very noisy.
13 Events You Should Attend In 2013
DECEMBER 18, 2012
From the standard revenue-driven topical conferences, to the newer kids on the event block, the following are 15 can’t-miss events and conferences to kick start your business in 2013: 1. Email Evolution Conference. GAUGE (Google Analytics Users Great Event).
How to Calculate Social Marketing ROI
JUNE 24, 2010
Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. What’s the return on landscaping, an expensive conference room table or free bagels on Fridays?
Marketo’s Greatest Blog Hits of 2011
Modern B2B Marketing
JANUARY 10, 2012
The Cloud Must Go On – How to Catalyze a PR win into Revenue with Marketing – See how salesforce.com used social media as part of a multi-channel marketing campaign to turn a bad situation into success.