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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ).

Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track

Hinge Marketing

A comparison of high-growth firms (at least 20% growth year over year) to other firms highlighted several best practices and techniques your B2B firm may want to adopt. Keeping up with industry trends and buyer behavior has become a rising challenge for professional services firms.

Trending Sources

50 Things We Learnt About Content Marketing This Year


Research is important as it can provide insights into content trends and how we can improve our content to generate better results. LinkedIn Technology Marketing Community ). LinkedIn Technology Marketing Community). Comparison of school meals globally (470,000 shares).

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The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog


The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. Ran a number of tests that compared multiple data points against each other to find correlation trends. SEO Analytics Content Marketing Daily Weekly Canonical

The Big List of (Not Provided) Search Recommendations for B2B Marketers

KoMarketing Associates

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). Please get in touch with us via comments below or through discussion on Twitter , LinkedIn , or Google+.

How Much Emphasis Should B2B Marketers Put in Yahoo Search?

KoMarketing Associates

But Mayer’s news, coupled with recent trends in a few key client accounts, made me interested in digging deeper. We’re having greater success developing quality referral traffic in social sites like Twitter, LinkedIn, and even Facebook.

Mapping Your Content to the Buyer’s Journey in 15 minutes


As for collecting this information, you can hire the project out to an agency, survey folks that have (or had) those job titles within your organization, or reach out to the people you know or who may have a connection with via LinkedIn. How do you stay up to date with trends? This sounds overly simplistic, but too often I’ve seen marketers get drunk on the latest channel trend and spend crazy amounts of cash to share their content on it.

20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

The leading marketing trend of 2016 will be the maturing of the age of ad blocking. You can draw many comparisons to the rise of podcasting for marketing to the past rise of blogging. Jason Miller, Group Manager, Content Marketing and Social Media, LinkedIn Marketing Solutions.

How to Find the Best Keywords for Optimizing Your Website Content

Hinge Marketing

5) Google Trends. Google Trends can be useful in choosing the correct variation of a particular keyword. 6) Google Analytics. Below is a comparison of impressions and click-through-rate between the month of September vs. October. On Google+ or LinkedIn?

31+ of the Coolest Social Media, Search and Web Tools of 2010


Actionly also includes Twitter account management and analytics tools. Measure your social media marketing performance with tracking tools for the major social media networks, keep tabs on competitors and compare your results to theirs, and get alerts about trends and social media activity.

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A Year in Review: The Biggest Social Media Updates of 2013


Marketers, take note: With more data from Facebook comes the ability to dig deep into the trends and behaviors of Facebook users. So listen up, marketers: This is yet another affirmation that the trend of visual marketing isn’t going anywhere. Can you believe 2013 is almost over?

10 Metrics Every Marketing Team Should Track

Hinge Marketing

Being able to draw meaningful conclusions from metrics depends on your ability to analyze trends. If you can only track metrics once in a great while or inconsistently your trend analysis may be worthless. “Make us more visible!”

The Ultimate Guide to Optimized Social Media Updates


Consider the following questions when publishing any social media update, whether you're on Facebook, Twitter, Google+, or LinkedIn. Anatomy of Facebook, Google+ & LinkedIn Updates. LinkedIn's caps your status update at a much shorter 700 characters. LinkedIn Nuances.

5 New Year’s Resolutions for Marketers

Marketing Action

Make Google Analytics my home page. I’ll also make it a habit to check out industry trends to find out what’s top-of-mind for today’s marketers. I always thought I did a pretty good job of this – after all, I posted my blog posts on Facebook, LinkedIn, Twitter, and Google+.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)


Twitter stats and analytics tools – top 10 by Social Media Today. Twitter ROI: Show Your Clients the Effectiveness of Twitter Campaigns by Web Analytics World. 9 Twitter Apps Worth Another Look by Web Analytics World. Share this on LinkedIn.

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. Promoted it on Twitter , on LinkedIn , and through other channels. Seeing a trend in what pages a company visits gives you specifics on their interests. We did this by using one link for Twitter , one for LinkedIn , and one for an email blast.

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. Excel Template for vendor comparison: you can download and use my template as a starting point.

Agencies Under Pressure to be More Digital


And that trend is accelerating today. In comparison, typical agencies are valued at 2-5x EBITDA. Strategic vision allows you to anticipate new trends months and years before they take off.

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. Promoted it on Twitter , on LinkedIn , and through other channels. Seeing a trend in what pages a company visits gives you specifics on their interests You can see what search terms they used to find the site.

How to Choose the Right Online Channels for Your Marketing


The sample size was small, but some fascinating trends came to light: 51 percent of companies interviewed were using five or more channels. Do they prefer LinkedIn questions or Quora? Idealware has a good comparison of various survey tools available to you on its blog.

The 25 Most Important Mobile Media Apps


Bloomberg Mobile : Use this app when you’re on the go and want to access financial news, stock quotes, company descriptions, market leaders and laggers, price charts, market-trends analysis, customized lists of stocks, and more.


Top 80 B2B Marketing Posts for 2009

B2B Marketing Zone Posts

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. 5 steps for using LinkedIn as lead generation tool - B2B Lead Generation Blog , April 21, 2009. Lessons on Using LinkedIn for Lead Generation - B2B Lead Generation Blog , July 29, 2009.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. A prospect sitting squarely in status quo is not likely to be scouring the Internet for comparison reviews of a solution.

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