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The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

5 Essential Insights You Can Uncover Using Twitter Analytics

Hubspot

When it launched last year , Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app.

7 Twitter Analytics Metrics You Should Check Right Now

Hootsuite

Analytics. We’re here to show you that analytics aren’t all that scary. In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Twitter analytics are a prime example.

Five Areas Where B2B Marketers Can Leverage Big Data

Marketing Action

The one I like most in the context of marketing is as follows: “Big data is extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.” ( Oxford English Dictionary ).

Agencies Under Pressure to be More Digital

Act-On

And that trend is accelerating today. Have the ability to get clients’ sales and marketing teams to agree on a behavioral and demographic lead scoring methodology? In comparison, typical agencies are valued at 2-5x EBITDA.

Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More

Hubspot

What better content to offer a consideration-stage buyer than a comparison chart between your services and your competition’s? Tools for Collecting Your Own Data: Google Analytics : Web analytics and reporting. App Annie : Mobile app ranking, analytics, market intelligence.

47 Essential Social Media Tools for Content Marketers

Junta 42

Google Trends – Love this tool! See where keyword trends are heading. Google Analytics - I recommend using Google Analytics even if you have a paid analytics service (courtesy Cim Buser ).

Tools 58

How to Use Quizzes to Ramp Up Your Lead Database

Modern B2B Marketing

Select a specific demographic you want to attract and your chances of success will be higher, even if the group isn’t large. Celebrity Comparison: “Which celebrity do you have more things in common with?”

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Actionly also includes Twitter account management and analytics tools. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics.

Tools 95

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent

Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. Website Comparisons. The small business landscape is arguably tougher than ever before.

SWOT 37

The Ultimate Guide to Optimized Social Media Updates

Hubspot

Consider Targeting Options: Before you click "Share" on a post you're about to publish, you'll have the option of either targeting it to only be seen by a specific location/language demographic or keeping your sharing setting as the default, "Public."

Agencies Under Pressure to be More Digital

Act-On

And that trend is accelerating today. Have the ability to get clients’ sales and marketing teams to agree on a behavioral and demographic lead scoring methodology? In comparison, typical agencies are valued at 2-5x EBITDA.

Why Is Social Media ROI So Hard to Prove?

Content Standard

“While 50 percent of social marketers agreed that social media data and analytics impact their social media marketing strategy, only 22 percent agreed that it impacts their overall business strategy,” the report states. Building an Analytics Ecosystem.

42+ Social Media Marketing Tools

Junta 42

Facebook - Consider a "Facebook Movement" - creating a topic or trend in Facebook outside of your personal or brand fan pages. IceRocket's Trend Tool will tell you how "hot" your keyword is. Google Analytics - I recommend using Google Analytics even if you have a paid analytics service (courtesy Cim Buser ). Website Grader - Hubspot product that will grade your website on a number of analytics and social media indicators.