The Top 5 YouTube Analytics Every Marketer Should Know
FEBRUARY 24, 2016
OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? Same goes for YouTube videos.
4 Advanced Tips to Optimizing Your LinkedIn Company Page
APRIL 15, 2015
When was the last time you evaluated your company LinkedIn page? Many small businesses take the necessary steps to create a company LinkedIn page , but aren’t quite sure if their page is doing all it should. A Showcase Page is an offshoot of your company profile page.
18 (of the) Best Web Analytics Guides of 2011
APRIL 3, 2012
On the one hand, the data should allow companies to monitor every activity, every campaign, to evaluate based on solid data what’s working, what’s not, and where to expend budget, time and effort to improve results. ” Creating Custom Reports in Google Analytics by PPC Hero.
If you post it will they come?
JULY 19, 2016
If it doesn’t, I’ll crop the image to make sure it’s optimized for social (~ 1200X630 ). I work harder promoting my online content than I do writing the posts themselves. And so does everyone else, including mainstream media.
Google Authorship brings your staff out from behind your brand
NOVEMBER 12, 2013
So, even the least likely to ever volunteer to blog or tweet on your company’s behalf staff member might very well be a Google Clout rockstar and never have written anything bloggish at all. And, maybe your company is not set up to have it’s own little newsroom and newspaper.
The 20 Best SEO Rank Tracker Tools
DECEMBER 19, 2016
” Search engine optimization offers a broad array of measurable elements. Web analytics tools like Google Analytics or Clicky are great for the former. Which one is best suited for your company depends on your specific needs and what other tools you have in place.
Your team is the best content source for search
MAY 17, 2016
You should do exactly the same thing with everyone in your company, too — and you don’t have to attend J-School at Berkeley to make it happen. Everything you write online needs to be optimized for human consumption these days.
SEO for YouTube: How to Search Optimize Video for B2B Marketing
MARCH 2, 2012
Publishing a lot of content and optimizing that content so it gets found in search engines is an important part of inbound marketing. Before we dive into the 5 key elements of YouTube search engine optimization , watch our video below about how to upload video content to YouTube.
How To Analyze and Grow Website Visits
OCTOBER 4, 2013
If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites.
Search isn’t about search anymore, it’s about social
MAY 19, 2015
Actually, Madda Fella is really underutilizing their YouTube site. YouTubers : My inner Millennial is in love with all the top YouTubers except for Hannah Hart and Grace Helbig (not a fan, and they’re bloody everywhere, they’re YouTubiquitous!
20 More of the Best Social Media Marketing Guides and Tips of 2013
JANUARY 21, 2014
The brilliant Mark Fidelman reports on seven top social media trends for the coming year identified by IBM, including taking social beyond collaboration; increased traction for brand journalism; and “the true convergence of Social, Mobile, Analytics and the Cloud.”
Drones, Bots and AI oh my. SXSW highlights
grow - Practical Marketing Solutions
MARCH 13, 2017
” Big mistake — companies think they need to solve every single problem and address every consumer question with chatbots or it is a failure. YouTube and influence. One of the featured speakers was filmmaker and YouTube phenomenon Casey Neistat. By Mark Schaefer.
Study: Video Marketing Most Effective When Measured with Advanced Analytics
NOVEMBER 29, 2016
Respondents who use advanced analytics are twice as likely to say their ROI is better and more likely to increase their video budgets year over year. Just 14% use advanced analytics, and that percentage has been constant for each year of the study. The use of advanced metrics has become imperative for organizations that produce higher volumes of videos annually, as these metrics enable optimizing performance and understanding the true ROI of their investment,” the report said.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
And, by linking your websites (pages) to established and populated social media websites like Facebook, Twitter, LinkedIn, Slideshare, YouTube, Pinterest, and more. By using Google Alerts, you get automatic email notices whenever your brand and/or company is being mentioned online.
Janet Thaeler & Maryanne Conlin on Influencer Marketing
AUGUST 2, 2016
Maryanne asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Fortune 500 companies tend to be antisocial.
Marketing: New architects of the customer experience?
grow - Practical Marketing Solutions
FEBRUARY 18, 2016
“It surprises me how many companies don’t think about that and actively try to architect what those experiences should be.” Case studies on companies who are creating optimized customer journeys.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
What’s most important–on-page optimization, link building, or technical SEO? Creatively using the traditional “food pyramid” as a metaphor for SEO, William Harris places architecture (proper coding, optimized page titles, correct use of headers, an XML sitemap, etc.)
Vidyard and Media One Creative Bring Video Personalization and Analytics to Businesses
FEBRUARY 16, 2016
New partnership delivers end-to-end video marketing solutions spanning content production, personalization, distribution, and analytics. Media One Creative will also offer a new service to help businesses create Personalized Video experiences that seamlessly weave the viewer’s name, company logo and other personally relevant content into the flow of the video to drive greater engagement, higher conversion rates and increased ROI.
The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
MARCH 7, 2017
Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. 2) Optimizely.
8 Key Google Changes B2B Marketers Need To Know In The New Year
JANUARY 5, 2016
This included no longer requiring YouTube commenters to use Google+ before they sign in, removing Google+ posts in the Knowledge Graph results, and eliminating the social extension in AdWords, as detailed previously.
37 Big Data Case Studies with Big Results
grow - Practical Marketing Solutions
DECEMBER 6, 2016
Here are 37 Big Data case studies where companies see big results. The company believes it can now identify 24% of accounts that will close within the next four months. DUETTO : Makes it easier for companies to personalize data to individuals searching online for hotels.
How to Generate New Keyword Ideas
NOVEMBER 3, 2015
Within Search Analytics, take a look at what phrases are garnering a fair amount of impressions and also have a high click through rate. What that means for marketers is how someone searches on Google may not be the same way they search on YouTube or even Google mobile.
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites.
Search and Social Lessons from the Zenith Social Media Marketing Conference
JUNE 10, 2014
While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.”
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
500 companies now call social media “very or “somewhat important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. 4 Ways to Find Legal Music for Your YouTube Videos by Mashable.
48 Ways to Measure Social Media Success
DECEMBER 20, 2011
Similarly, in social media marketing, there are numerous intermediate “process” measures that don’t fit into an ROI equation, but which are vital in optimizing social media efforts in order to minimize “I” and maximize “R.” These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives. company website, newsletters, syndication sites). Number of company followers.
What Google Really Doesn’t Want You To Know About Search
JUNE 15, 2015
It used to be that when you thought about search, you really thought more about a company—Google—that you thought about an activity. Review your web analytics to find other potential sources of traffic you can use to grow your brand’s awareness.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. The analytics tools built into social networks provide a bit more detail, though only within their own platforms.
Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
APRIL 6, 2015
If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. I''ll cover the massive changes you can make, and HubSpot''s Lanya Olmsted will share optimizations large and small that have impacted HubSpot''s conversion rates.
Vidyard Brings Viewer Engagement Analytics and Personalized Video to Adobe Marketing Cloud Users
MARCH 22, 2016
New solution brings Vidyard ’ s industry-leading video analytics, viewer engagement data and video personalization to Adobe Marketing Cloud . Through the new integration, Vidyard users can now easily embed videos across their digital properties using drag-and-drop components within Adobe Experience Manager while tracking detailed video performance data and audience engagement insights within Adobe Analytics.
3 Things Your Social Media Team Should Know About SEO
JUNE 19, 2014
As companies grow, and new people and departments are added, it’s easy to become segmented and communication can become more difficult than it once was. Company location data has become increasingly important as search results have become more localized and personalized.
The 17 Best Social Media Management Tools
MARCH 27, 2017
Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. 23: The 29 Best Web Analytics Tools. #24:
Speed Matters: 5 Tips to Make Your Website Load Faster
JULY 10, 2015
3 Essential Tools to Measure How Fast Your Site Is – and to Optimize It. It’s not uncommon for companies to think their pages load reasonably quickly, only because their office is on a super-fast connection. Page Speed Tool #3: Google Analytics. It’s Google Analytics.
B2B Content Marketing: Will Video Kill eBooks?
B2B Lead Generation Blog
DECEMBER 19, 2016
“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS).
An A to Z of Content Marketing Best Practices
APRIL 29, 2016
And its sister best practice – conversion optimization. We also love our free Google Analytics and Google Search Console accounts. And then there’s YouTube, owned by Google. And then there’s Google Drive, which some companies use instead of Microsoft Office. Optimization.