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The Top 5 YouTube Analytics Every Marketer Should Know


OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? Same goes for YouTube videos.

YouTube vs. Vimeo: Which Video Platform is Best for Your Business?


YouTube is obviously the largest video hosting platform on the web, but it might not be the best choice for every business. To help you find the best fit for your company's unique needs, we compared YouTube directly against smaller, more niche platform Vimeo across a number of factors.

18 (of the) Best Web Analytics Guides of 2011


On the one hand, the data should allow companies to monitor every activity, every campaign, to evaluate based on solid data what’s working, what’s not, and where to expend budget, time and effort to improve results. ” Creating Custom Reports in Google Analytics by PPC Hero.

SEO for YouTube: How to Search Optimize Video for B2B Marketing


Publishing a lot of content and optimizing that content so it gets found in search engines is an important part of inbound marketing. Before we dive into the 5 key elements of YouTube search engine optimization , watch our video below about how to upload video content to YouTube.

If you post it will they come?


If it doesn’t, I’ll crop the image to make sure it’s optimized for social (~ 1200X630 ). I work harder promoting my online content than I do writing the posts themselves. And so does everyone else, including mainstream media.

Best Web Presence Optimization Guides and Tips of 2010


Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. YouTube) to enhance your brand presence online.

Your team is the best content source for search


You should do exactly the same thing with everyone in your company, too — and you don’t have to attend J-School at Berkeley to make it happen. Everything you write online needs to be optimized for human consumption these days.

Search isn’t about search anymore, it’s about social


Actually, Madda Fella is really underutilizing their YouTube site. YouTubers : My inner Millennial is in love with all the top YouTubers except for Hannah Hart and Grace Helbig (not a fan, and they’re bloody everywhere, they’re YouTubiquitous!

The 20 Best SEO Rank Tracker Tools


” Search engine optimization offers a broad array of measurable elements. Web analytics tools like Google Analytics or Clicky are great for the former. Which one is best suited for your company depends on your specific needs and what other tools you have in place.

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How To Analyze and Grow Website Visits


If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites.

Study: Video Marketing Most Effective When Measured with Advanced Analytics


Respondents who use advanced analytics are twice as likely to say their ROI is better and more likely to increase their video budgets year over year. Just 14% use advanced analytics, and that percentage has been constant for each year of the study. The use of advanced metrics has become imperative for organizations that produce higher volumes of videos annually, as these metrics enable optimizing performance and understanding the true ROI of their investment,” the report said.

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20 More of the Best Social Media Marketing Guides and Tips of 2013


The brilliant Mark Fidelman reports on seven top social media trends for the coming year identified by IBM, including taking social beyond collaboration; increased traction for brand journalism; and “the true convergence of Social, Mobile, Analytics and the Cloud.”

Janet Thaeler & Maryanne Conlin on Influencer Marketing


Maryanne asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs.

Vidyard and Media One Creative Bring Video Personalization and Analytics to Businesses


New partnership delivers end-to-end video marketing solutions spanning content production, personalization, distribution, and analytics. Media One Creative will also offer a new service to help businesses create Personalized Video experiences that seamlessly weave the viewer’s name, company logo and other personally relevant content into the flow of the video to drive greater engagement, higher conversion rates and increased ROI.

This One Thing Has Become The New SEO Reputation Management Secret This Year


And, by linking your websites (pages) to established and populated social media websites like Facebook, Twitter, LinkedIn, Slideshare, YouTube, Pinterest, and more. By using Google Alerts, you get automatic email notices whenever your brand and/or company is being mentioned online.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

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87 More Vital Social Media Marketing Facts and Stats for 2012


Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Fortune 500 companies tend to be antisocial.

48 Phenomenal SEO Guides, Tips & Tactics


What’s most important–on-page optimization, link building, or technical SEO? Creatively using the traditional “food pyramid” as a metaphor for SEO, William Harris places architecture (proper coding, optimized page titles, correct use of headers, an XML sitemap, etc.)

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8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

This included no longer requiring YouTube commenters to use Google+ before they sign in, removing Google+ posts in the Knowledge Graph results, and eliminating the social extension in AdWords, as detailed previously.

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The 11 Best Social Media Campaign Builders and Ad Monitoring Tools


Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. 2) Optimizely.

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Best LinkedIn Guides, Tips and Tactics of 2011


And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites.

How to Generate New Keyword Ideas

KoMarketing Associates

Within Search Analytics, take a look at what phrases are garnering a fair amount of impressions and also have a high click through rate. What that means for marketers is how someone searches on Google may not be the same way they search on YouTube or even Google mobile.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. 4 Ways to Find Legal Music for Your YouTube Videos by Mashable.

Search and Social Lessons from the Zenith Social Media Marketing Conference


While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.”

48 Ways to Measure Social Media Success


Similarly, in social media marketing, there are numerous intermediate “process” measures that don’t fit into an ROI equation, but which are vital in optimizing social media efforts in order to minimize “I” and maximize “R.” These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives. company website, newsletters, syndication sites). Number of company followers.

14 Tips for a Hot Video Marketing Strategy


Partner with a production company. Videos provide incredibly useful analytics, especially if you’re using a platform like Wistia. People have been using video to sell products for a long time, with companies like QVC and the Home Shopping Network paving the way. Optimize first.

What Google Really Doesn’t Want You To Know About Search


It used to be that when you thought about search, you really thought more about a company—Google—that you thought about an activity. Review your web analytics to find other potential sources of traffic you can use to grow your brand’s awareness.

Vidyard Brings Viewer Engagement Analytics and Personalized Video to Adobe Marketing Cloud Users


New solution brings Vidyard ’ s industry-leading video analytics, viewer engagement data and video personalization to Adobe Marketing Cloud . Through the new integration, Vidyard users can now easily embed videos across their digital properties using drag-and-drop components within Adobe Experience Manager while tracking detailed video performance data and audience engagement insights within Adobe Analytics.

Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates


If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. I''ll cover the massive changes you can make, and HubSpot''s Lanya Olmsted will share optimizations large and small that have impacted HubSpot''s conversion rates.

Speed Matters: 5 Tips to Make Your Website Load Faster

Marketing Action

3 Essential Tools to Measure How Fast Your Site Is – and to Optimize It. It’s not uncommon for companies to think their pages load reasonably quickly, only because their office is on a super-fast connection. Page Speed Tool #3: Google Analytics. It’s Google Analytics.

3 Things Your Social Media Team Should Know About SEO

KoMarketing Associates

As companies grow, and new people and departments are added, it’s easy to become segmented and communication can become more difficult than it once was. Company location data has become increasingly important as search results have become more localized and personalized.

How to Plan Your Video Marketing Strategy


Your plan doesn’t need to be incredibly detailed (as the performance of your first few videos will often reveal some necessary modifications), but you should have a good idea of how you’ll align video content with the goals of your company. Company culture videos.

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The 29 Best Social Media Monitoring Tools


That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. The analytics tools built into social networks provide a bit more detail, though only within their own platforms.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation


YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. In a cluttered word of online written content, a video can introduce you or your firm as a real person or company with personality.

50+ Video Marketing Stats that Prove You’re Doing it Right


1 in 4 consumers actually lose interest in a company if they don’t have video – Animoto ( Tweet This ). Optimizing Video Content. Company websites and social media are the two most popular distribution channels for business video – Vidyard ( Tweet This ). The top 3 types of video on YouTube are Product Reviews, How-Tos and Video Blogs – Mediakix ( Tweet This ). more likely to use advanced analytics – Vidyard ( Tweet This ).

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An A to Z of Content Marketing Best Practices


And its sister best practice – conversion optimization. We also love our free Google Analytics and Google Search Console accounts. And then there’s YouTube, owned by Google. And then there’s Google Drive, which some companies use instead of Microsoft Office. Optimization.

The 50 Best Startup Tools For 2016

Marketing Insider Group

In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers. Data/Analytics Tools. Social Analytics.

B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation Blog

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS).

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How Engaging Content Helps You Improve Your Search Rankings


Fortunately for us, Google publishes Webmaster Guidelines to help website owners, developers, and search engine optimization (SEO) specialists better understand its needs and preferences. billion in advertising revenue, the largest proportion of the company’s total revenues.

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Choosing a Video Platform: What to Evaluate for Marketing and Sales


Of course, you may place more value on some categories than another company based on your unique business needs. Can you upload directly from your YouTube channel? Optimization : You’re always looking for ways to improve your video content so how will this VP help you do that?

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