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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers.

SEM 72

17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

The fact is, paid search is a vital component of any web presence optimization strategy because it enables advertising companies to: • appear prominently in search results for terms that would be difficult to rank for organically (e.g. Optimize landing pages for conversions?

SEM 63

Trending Sources

The Difference Between SEO & SEM

Puzzle Marketer

For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. So then what is SEM? The best thing you can do as a company is to get in the game. Take a look at your website analytics.

SEM 21

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity

Whether they use the WPO term or not, the authors here deal with a range of compelling questions related to optimizing visibility on the web today, such as: what is “influencer marketing” and why does it matter? ” SEM + SEO [PRESENTATION] by e-Strategy Trends.

Balancing SEO and PPC to Maximize Search Results

Webbiquity

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. In addition, some companies love to implement “conquest” campaigns in which you pay for keywords that include your competitor’s brand in them. Make sure to test this out to find the right balance and determine your optimal standing. Guest post by Max DesMarais.

PPC 49

What Exactly Do You Do?

Webbiquity

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here.

The 20 Best SEO Rank Tracker Tools

Webbiquity

” Search engine optimization offers a broad array of measurable elements. Web analytics tools like Google Analytics or Clicky are great for the former. Which one is best suited for your company depends on your specific needs and what other tools you have in place.

Tools 68

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names.

Online 124

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Optimizing all of the factors that can impact search ranking can be approached in different ways. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts.

SEO 115

The importance of knowing what competitors spend on SEM

Biznology

Somehow, it always seems to be analytics season in the world of search marketing. Either you’re setting up a campaign, optimizing it, or reporting on its performance. You’d be surprised how much companies spend on PPC each month.

PPC 15

Top Five Content Marketing Strategies for Technology Companies

KEO Marketing

Did you know that content marketing could help your technology company reach both current and prospective customers? Keep in mind that most customers will do the majority of their research before contacting your company’s sales team. Get Friendly With Analytics.

SEM 17

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We’ve added new strategies and new marketing channels to our arsenal to match the evolution and maturation of our company; however, because we have to be so scrappy (startup), things sometimes do fall through the cracks. adwords ppc paid media sem

PPC 93

Five social media courses make one social media strategy meal

Biznology

Search Engine Optimization (SEO): the intentional creation of content, sites, links, sharing, and engagement that results in positive and neutral search results based on keywords associated with what your products and services are all about. So many companies don’t know any better.

How One SaaS Company Doubled their Lead Volume from Paid Search

The Point

What does a software company do when their paid search program is working well but just not generating enough leads? But the marketing team needed search to contribute more to the company’s overall lead generation goals.

Audienti merges SEO, Advertising, and Influencer Engagement services

Biznology

Audienti asks you for keywords that are important to you and also for companies you consider to be competitors. It’ll ask you for all your Social handles and pages, your Google Analytics creds, and even your Google URL Shortener creds.

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. In my experience, PPC programs for B2B companies are less straightforward than for consumer-focused companies. Part of the reason is because it is often more difficult to measure value for companies where the sale happens offline.

CPC 23

8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. For B2B marketers, the need to prioritize website optimization for mobile device usage, could no longer be ignored.

SEM 145

About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development

KoMarketing Associates

When I first started SEO consulting it felt like the reason a large percentage of companies were interested in SEO was because they believed it was a shortcut to online marketing success ( it was free, right? ). Search Engine Land Guide: What Is SEO / Search Engine Optimization?

SEO 67

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. 3 SEM Facts.

Stats 124

Seven Common AdWords Mistakes to Avoid

Webbiquity

That makes AdWords a critical component for any company seeking to dominate the first page of search results. Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Fortune 500 companies tend to be antisocial.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. 2) Optimizely.

Tools 52

3 Reasons Why SEO & PPC Are More Powerful Together

Fathom

Both digital strategies require research, analytics and weekly, if not daily, management. However, should companies be focused on one and not the other? Moreover, potential customers see companies with multiple listings as being more established and trustworthy. These ads show up when someone is again checking out your company and will strengthen your brand identity and awareness which in turn encourages more traffic to your website.

PPC 17

The 26 Best WordPress Plugins

Webbiquity

Here are more than two dozen of the best WordPress plugins to optimize the performance, appearance, and popularity of your website or blog. Make it easy for your readers to join your email list, share your articles and optimize with analytics. Blogging Wizard (Analytics).

Best 50

How To Use Increasing Digital Marketing Budgets

Fathom

The answer depends on your company’s needs, including its current priorities, the industry you’re in, the audience you’re trying to attract, and the size of your budget. Do search-engine optimization. Get good (clean) data and analytics; take action.

PPC 18

Best Cool SEO Tools of 2011

Webbiquity

Need to analyze the optimization status of an existing website? Benjamin Estes examines five tools for monitoring and reporting on organic traffic data, from the most basic (Google Analytics) through some more exotic options like Geckoboard and GinzaMetrics.

Tools 45

CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

“It’s much more interdisciplinary, and mere keyword optimization and proper site architecture won’t get you as far as it used to. But it’s also grown to incorporate hugely important initiatives like UX, conversion rate optimization and CTR optimization.”

SEM 104

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Mike Pickowicz (PPC/SEM Analyst). Baidu Search Engine Optimization Guide – SEOChat. Mobile SEO: 5 Ways to Ensure Your Brand’s Content is Optimized – Krista LaRiviere, SearchEngineWatch. It’s hard to believe that 2013 is coming to a close.

Trends in Professional SEO Services

KEO Marketing

As one of the most cost effective inbound marketing strategies available, you may already know that search engine optimization (SEO) boosts search engine rankings, website traffic, leads, and sales, and brings greater overall brand visibility. It is optimized to load fast on a mobile device.

3 Top Takeaways from SMX West 2015

KoMarketing Associates

As a side note, Ehren Reilly of GlassDoor gave a really nice presentation on direct answers and how companies can get their site included. In addition, if you have a large number of mobile users coming to your site already and it’s not optimized for mobile, what are you waiting for?

SERP 42

5 New Year’s Resolutions for Marketers

Act-On

Fortunately, I work for a company where sales and marketing generally operate in synch. Make Google Analytics my home page. If you’re interested in learning more about funnel optimization techniques, I recommend this tookit on the digital marketing funnel essentials.

Funnel 117

The 29 Best Social Media Monitoring Tools

Webbiquity

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. The analytics tools built into social networks provide a bit more detail, though only within their own platforms.

Checklist to Evaluate a Digital Marketing Agency

KEO Marketing

As your company grows you may consider hiring a digital marketing agency to help you with your online marketing. Their employees are aware of any new trends and make changes to how they will implement their strategies in order to optimize the results of their campaigns.

SEM 29

SEO Optimization - 3 Steps to Success

LeadSloth

In the last years I’ve done a lot of Search Engine Optimization (SEO) projects. First, pick approximately 10-20 keywords that you want to optimize for: Choose keywords with enough search volume, but not too much. For example, for a company selling Portal software the term “web portal software&# is more relevant than “news portal&# (= people looking for a news website). Later on you can optimize for more generic terms. (2) 2) Optimize Your Website.

The Eight Best Social CRM Tools

Webbiquity

“Social CRM extends the boundaries of digital marketing with two-way interaction while traditional CRM focuses on the promotion of its product or service…social CRM places customer interests instead of data into the core of company’s strategy.”

CRM 79

Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future

Crimson Marketing

proficient in email, SEO, SEM, online display, content, nurturing, social, etc.) Web analytics alone isn’t enough anymore. Increasingly sophisticated, powerful and “on-demand” analytical power available to the marketer (which we’ll cover in a future article).

SEM 84

Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel

Act-On

When a client’s marketing automation (MA) platform is integrated with their CRM, your agency can use a marketing funnel to provide them with a visual representation and easy-to-understand analytics.

Funnel 137

The Eight Best Online Tools for Sales Professionals

Webbiquity

Helpful for both marketing and sales teams, Whoisvisiting uses reverse IP lookup from several sources to identify visitors to your site; get the company name, contact details, website and other key information. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:

Tools 86

Agencies Under Pressure to be More Digital

Act-On

And increasingly, those company leaders are turning to agencies to catch up, keep up, and move ahead of their competition. Know how to improve clients’ Quality Scores for better SEM/SEO?

The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

The best tool I’ve found lately is Intercom; a sort of CRM tool for SaaS software companies that makes it easy to see user activity and communicate with…application users.” The company calls it, nebulously, a ‘product experience platform.’