Video Tech Company Leverages SEM to Drive Enterprise Leads
NOVEMBER 10, 2016
Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers.
17 (of the) Best AdWords and SEM Guides of 2011
MARCH 14, 2012
The fact is, paid search is a vital component of any web presence optimization strategy because it enables advertising companies to: • appear prominently in search results for terms that would be difficult to rank for organically (e.g. Optimize landing pages for conversions?
The Difference Between SEO & SEM
JANUARY 30, 2013
For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. So then what is SEM? The best thing you can do as a company is to get in the game. Take a look at your website analytics.
25 of the Best Web Presence Optimization Guides of 2012
MARCH 11, 2013
Whether they use the WPO term or not, the authors here deal with a range of compelling questions related to optimizing visibility on the web today, such as: what is “influencer marketing” and why does it matter? ” SEM + SEO [PRESENTATION] by e-Strategy Trends.
What Exactly Do You Do?
NOVEMBER 17, 2015
A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here.
The 26 Best All-in-One SEO Tool Suites
JANUARY 19, 2017
Optimizing all of the factors that can impact search ranking can be approached in different ways. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names.
The importance of knowing what competitors spend on SEM
APRIL 21, 2014
Somehow, it always seems to be analytics season in the world of search marketing. Either you’re setting up a campaign, optimizing it, or reporting on its performance. You’d be surprised how much companies spend on PPC each month.
Audienti merges SEO, Advertising, and Influencer Engagement services
DECEMBER 29, 2015
Audienti asks you for keywords that are important to you and also for companies you consider to be competitors. It’ll ask you for all your Social handles and pages, your Google Analytics creds, and even your Google URL Shortener creds.
Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
OCTOBER 8, 2015
We’ve added new strategies and new marketing channels to our arsenal to match the evolution and maturation of our company; however, because we have to be so scrappy (startup), things sometimes do fall through the cracks. adwords ppc paid media sem
How One SaaS Company Doubled their Lead Volume from Paid Search
JANUARY 31, 2011
What does a software company do when their paid search program is working well but just not generating enough leads? But the marketing team needed search to contribute more to the company’s overall lead generation goals.
(not provided): Google Locks Up 100% Keyword Data
SEPTEMBER 24, 2013
Obviously keyword data is a huge KPI for many companies and now the only way to get it is with Google Adwords, so some people have put two and two together. Some also think that Google is doing this to clean up and prevent too much “over optimization” of the Internet.
8 Key Google Changes B2B Marketers Need To Know In The New Year
JANUARY 5, 2016
In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. For B2B marketers, the need to prioritize website optimization for mobile device usage, could no longer be ignored.
B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search
Modern B2B Marketing
JULY 23, 2009
The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. In my experience, PPC programs for B2B companies are less straightforward than for consumer-focused companies. Part of the reason is because it is often more difficult to measure value for companies where the sale happens offline.
The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
MARCH 7, 2017
Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. 2) Optimizely.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. 3 SEM Facts.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Fortune 500 companies tend to be antisocial.
About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development
MAY 11, 2012
When I first started SEO consulting it felt like the reason a large percentage of companies were interested in SEO was because they believed it was a shortcut to online marketing success ( it was free, right? ). Search Engine Land Guide: What Is SEO / Search Engine Optimization?
Seven Common AdWords Mistakes to Avoid
JULY 24, 2012
That makes AdWords a critical component for any company seeking to dominate the first page of search results. Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program.
The 26 Best WordPress Plugins
FEBRUARY 23, 2017
Here are more than two dozen of the best WordPress plugins to optimize the performance, appearance, and popularity of your website or blog. Make it easy for your readers to join your email list, share your articles and optimize with analytics. Blogging Wizard (Analytics).
Google Penalties – All You Need to Know
APRIL 8, 2014
If you’ve used an SEO company in the past, hopefully not a dodgy one , you might want to do an audit of your backlinks. Using that, in combination with your own analytic data, you can get a pretty good idea if your site’s been whacked by a Penguin or Panda update.
3 Reasons Why SEO & PPC Are More Powerful Together
OCTOBER 10, 2014
Both digital strategies require research, analytics and weekly, if not daily, management. However, should companies be focused on one and not the other? Moreover, potential customers see companies with multiple listings as being more established and trustworthy. These ads show up when someone is again checking out your company and will strengthen your brand identity and awareness which in turn encourages more traffic to your website.
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
B2B: Business to Business refers to companies that typically sell to other businesses (rather than to consumers). B2C: Business to Consumer refers to companies that typically sell to consumers (rather than to other businesses).
How To Use Increasing Digital Marketing Budgets
JANUARY 7, 2014
The answer depends on your company’s needs, including its current priorities, the industry you’re in, the audience you’re trying to attract, and the size of your budget. Do search-engine optimization. Get good (clean) data and analytics; take action.
Best Cool SEO Tools of 2011
MARCH 1, 2012
Need to analyze the optimization status of an existing website? Benjamin Estes examines five tools for monitoring and reporting on organic traffic data, from the most basic (Google Analytics) through some more exotic options like Geckoboard and GinzaMetrics.
CMOs: Stop Believing These Digital Marketing Myths
OCTOBER 15, 2015
“It’s much more interdisciplinary, and mere keyword optimization and proper site architecture won’t get you as far as it used to. But it’s also grown to incorporate hugely important initiatives like UX, conversion rate optimization and CTR optimization.”
MozCon 2013: The Recap of all Recaps
JULY 19, 2013
They rightfully hype MozCon saying, “for three days, we bring you amazing, future-thinking content from industry leaders, deep diving into SEO, social media, marketing analytics, content strategy, data science, and so much more. Have a company mascot like a robot or some sort of monkey.
Our Favorite Online Marketing Posts of 2013
DECEMBER 19, 2013
Mike Pickowicz (PPC/SEM Analyst). Baidu Search Engine Optimization Guide – SEOChat. Mobile SEO: 5 Ways to Ensure Your Brand’s Content is Optimized – Krista LaRiviere, SearchEngineWatch. It’s hard to believe that 2013 is coming to a close.
How Cookies & Website Tracking Tags Can Help Grow Your Biz
DECEMBER 9, 2014
Companies then use this information to tailor messaging and experiences specific to what you were interested in. By helping you attribute things like sign ups, button clicks and sales to a specific ad, you can better optimize your advertising for the best performers. A company, advertiser, or third party generates a pixel or snippet of code for your site. Google Analytics – The most important tool for not only tracking tags, but your general website traffic as well.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. The analytics tools built into social networks provide a bit more detail, though only within their own platforms.
The 17 Best Social Media Management Tools
MARCH 27, 2017
Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:
The Eight Best Social CRM Tools
APRIL 6, 2017
“Social CRM extends the boundaries of digital marketing with two-way interaction while traditional CRM focuses on the promotion of its product or service…social CRM places customer interests instead of data into the core of company’s strategy.”
Checklist to Evaluate a Digital Marketing Agency
NOVEMBER 11, 2016
As your company grows you may consider hiring a digital marketing agency to help you with your online marketing. Their employees are aware of any new trends and make changes to how they will implement their strategies in order to optimize the results of their campaigns.
5 New Year’s Resolutions for Marketers
JANUARY 1, 2016
Fortunately, I work for a company where sales and marketing generally operate in synch. Make Google Analytics my home page. If you’re interested in learning more about funnel optimization techniques, I recommend this tookit on the digital marketing funnel essentials.
3 Top Takeaways from SMX West 2015
MARCH 19, 2015
As a side note, Ehren Reilly of GlassDoor gave a really nice presentation on direct answers and how companies can get their site included. In addition, if you have a large number of mobile users coming to your site already and it’s not optimized for mobile, what are you waiting for?
SEO Optimization - 3 Steps to Success
JULY 14, 2009
In the last years I’ve done a lot of Search Engine Optimization (SEO) projects. First, pick approximately 10-20 keywords that you want to optimize for: Choose keywords with enough search volume, but not too much. For example, for a company selling Portal software the term “web portal software is more relevant than “news portal (= people looking for a news website). Later on you can optimize for more generic terms. (2) 2) Optimize Your Website.
The 10 Best Customer Service and Customer Engagement Platforms
APRIL 27, 2017
The best tool I’ve found lately is Intercom; a sort of CRM tool for SaaS software companies that makes it easy to see user activity and communicate with…application users.” The company calls it, nebulously, a ‘product experience platform.’