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How the LinkedIn Algorithm Works (And How to Make it Work for You)

EveryoneSocial

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. People across the globe rely on LinkedIn to network, share thoughts, market themselves and their businesses, and find and apply for jobs.

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What B2B Tech Startups Need to Know About GA4 (New Google Analytics)

Sage Marketing

Our comprehensive guide equips B2B tech startups with the knowledge they need to harness the power of GA4 as their default analytics platform. We have compiled a comprehensive guide that covers everything you need to know as a B2B tech startup about the new Google Analytics – GA4. Let’s dive in!

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AI in marketing: Examples to help your team today

Martech

Enhanced targeting When you combine AI with predictive analytics you enable deeper, faster segmentation of customer data. AI will help classify customers into the right target groups or personas based on the data you’ve collected. Your existing data analytics tools are likely your best bet for finding AI-infused functionality.

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YouTube Hashtags: The Secret to Video Marketing Success

Martech Advisor

Classify and categorize content. YouTube hashtags are best used to classify and categorize content. For instance, you can classify your content based on popular or highly searched terms in your area of expertise. For example, a food brand could classify videos based on #healthyrecipes #vegandietplan, etc.

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Beyond KPIs: Measuring Success on Social Media, Learning from Your Analytics and Reaching Your Social Media Goals: An Interview with Loïc Bommersbach of CERN

Brandpoint

5 at the Social Media Strategies Summit , “Beyond KPIs: Measuring Success on Social Media, Learning from Your Analytics and Reaching Your Social Media Goals.” Follow CERN: Facebook | Twitter | Instagram | LinkedIn | YouTube. What is your definition of successful social media engagement?

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Measure Content Marketing ROI Easily Using This Effective Approach

Pam Didner

Classify the types of email campaigns you’re sending out, and then calculate the percentage of emails that incorporate content as part of their formats. By doing so, you can easily see usage data and analytics, including: Content downloads. Content is vital in B2B marketing, especially in a long purchase cycle. Territories/regions.

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B2B Marketing Evolution: Strategies for the Modern Market

B2B Digital Marketer

Furthermore, we classify B2B buyers into distinct personas, discussing their unique attributes and their implications for business strategies. As the B2B landscape continues to shift, understanding the new realities of buyer preferences and digital engagement strategies becomes imperative for businesses seeking growth and relevance.