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The 29 Best Web Analytics Tools


Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

How to Drive Considered Purchases in Consumer Marketing

Modern B2B Marketing

In this information age where self-education and research define most of the criteria used to make a final purchase, ensuring that your brand’s differentiated value reaches your audience at the optimal time is critical. Whether it is social media, SMS/MMS, mobile app, website, etc.

3 Mobile Marketing Trends You Can't Afford To Ignore

It's All About Revenue

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Another 43% expect companies to have a mobile app. Mobile DMP.

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The Top 10 Free Content Analytics Tools


Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. There are already plenty of viable ABM channels. Channels and tactics.

What's Holding CMOs Back From Using a Mobile Data Management Platform

It's All About Revenue

As users spend more time engaging with media on mobile devices, brands are—not surprisingly—increasing ad spend on mobile platforms. And while many CMOs have realized and now utilize a Mobile Data Management Platform (DMP), there are still far too many who have not.

Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use.

5 Ways To Make Sure Your Mobile Marketing Is Magical

Modern B2B Marketing

Author: Michael Pollack Many of you are probably reading this blog on a mobile device, and you’re not alone. billion+ mobile devices on the planet and that number isn’t slowing down (more here ). Mobile devices play a central (and growing) role in our lives.

16 Remarkable Web Analytics Guides, Tips and Techniques


There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports?

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. There are already plenty of viable ABM channels. Channels and tactics.

Perfecting the Personalization Puzzle for Mobile Marketing

CMO Essentials

a store visit, purchase, or friend referral). Now, to set the context, my experience and direct line of sight for the last decade has been within the mobile marketing realm. Here are some tips to get started on the path of mobile marketing personalization. purchase history).

Are CMOs Poised To Take Over Technology Purchasing?

It's All About Revenue

Today, most tech purchase decisions are still being made in the CIO/CTO suite. However, as the debate around CIO-CMO fusion continues, and as data-centric and customer-centric businesses seek to work faster, issues like shadow IT, marketing-led tech, Big Data boom, predictive analytics, etc. CMOs Step into Tech Purchases with Increasing Responsibilities. Rather, the trend is shifting towards Line of Business (LoB) executives making tech purchase decisions.

An Overview of Google Analytics Goals & Conversion Metrics


It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior. E-commerce: A purchase. Many of these pages you can track anyway under the Content section of analytics as well.

Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns

Customer Experience Matrix

Which is pretty ironic, since they’re an almost perfect example of a Customer Data Platform – that is, a system that assembles customer data from multiple systems and makes it available for marketing and analytics. I probably wasn’t helped by Zaius’ Web site, which calls it a “B2C CRM” and then lists single customer view, real-time marketing automation, and cross-channel attribution as its main features. The vendor plans to add direct mail and browser push channels in the future.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. There are already plenty of viable ABM channels. Channels and tactics.

Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World

Modern B2B Marketing

As a result of this surge of information available online, the average buyer now spends more time independently researching purchases instead of visiting more traditional shop-fronts like dealerships. Engage in Linked Multi-Channel Marketing. Perform Enhanced Analytics.

Predictive Analytics: The Next Piece of the Social Puzzle

Modern B2B Marketing

Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Predictive analytics, simply put, use past data and statistics to model and predict the future. Marketing’s Move to Predictive Social Analytics. When to Use Predictive Analytics.

The Essential Guide to Using Mobile Messaging Apps in Your Marketing


Consider this: WhatsApp, the most popular mobile messaging app, has an 8% penetration rate of mobile internet users in the U.S., while in South Africa, the share of mobile internet users who are active on WhatsApp is 78%. The Mobile Messaging App Landscape.

Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing

Modern B2B Marketing

Author: Eric Kim The race to mobile has become a stampede. For a growing portion of users, mobile is no longer a secondary, fill-in-the-gaps channel, but the primary way they go online. Looking beyond young adults, 34% of all mobile internet users are “mobile-mostly.”

Marketing Goes Mobile and Global (MoGlo)


At this point, there seems to be a general consensus that marketing is going mobile. Anyway, when we think about mobile, here’s the part I think many of us marketers and analysts tend to forget about: mobile is going global. million (Source: Strategy Analytics).

37 Big Data Case Studies with Big Results

grow - Practical Marketing Solutions

BANK OF AMERICA : “BankAmeriDeals” provides cash-back offers to credit and debit-card customers based upon analyses of their prior purchases. EVOVL : Helps large global companies make better hiring and management decisions through tpredictive analytics.

[x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management

Customer Experience Matrix

This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.”

Image Recognition technology is a goldmine for marketers

grow - Practical Marketing Solutions

Moments later I get a tweet from the national pizza chain thanking me for buying their pizza and offering a coupon for a future purchase. From that vast sea of images, marketers can glean nuanced data about social influence, brand sentiment, purchase behavior, and much more.

Lead Generation: Content among the most difficult tactics, but also quite effective

B2B Lead Generation Blog

Separating texts to target different stages of lead interest (just looking, comparing services, emotional purchasing triggers). Mobile is bigger than social media. My attention was drawn to mobile marketing designated in the social media circle.

87 More Vital Social Media Marketing Facts and Stats for 2012


Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. Half of all Facebook users use it on mobile devices, at least occasionally.

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Does mobile search work for your business?


With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. Which begs the question: does mobile search work?

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4 Ways to Turn Marketing Ideas Into Engaged Customers

It's All About Revenue

Lisa Donohue, CEO of Starcom USA says they tag all the digital media used in each campaign, whether the channel is the Internet, mobile devices or television. Cross Channel MarketingHaving engaged customers is, of course, the holy grail for marketers.

Social Mobile Local (SoMoLo) and the Value of Connection: You Can’t Afford Missing Pieces.

WindMill Networking

How do the pieces of social, mobile and local marketing fit together? Connecting Social, Mobile and Local. The power of SoMoLo is found in integrating the three, social, mobile and local , disciplines. Mobile. Do you have a mobile strategy? Social, mobile, local.

Four profound marketing megatrends for 2016 and beyond

grow - Practical Marketing Solutions

Platforms — The need to breakthrough will forge new channels and distribution options. Analytics — A simple social media dashboard is not enough to win in this environment. Mobile devices are detroying human conversation.

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

Mobile 10. It will not be the year of mobile (again). Mobile adoption will increase and marketers will progress. In September, pundits will point to 2013 as the year of mobile in B2B. Marketing Analytics 12.

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5 warning signs that your website sucks


Poor Mobile Experience. Before you read any further, grab your mobile phone (or open a new tab if you’re reading this on mobile), and navigate to your website. No Web Analytics. Does your website suck? I’m not asking to be mean. Really.

3 Steps to Increasing Email Deliverability Performance


Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment. Instead of purchasing lists one after the other, start using the correct email practices to avoid being blacklisted.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Different social media channels serve different purposes.

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The Path to Adaptive Marketing: An Introduction

It's All About Revenue

The goal is to create a more malleable strategy for engaging customers across channels. On a mobile phone, they generate a device ID. ​A They can also be generated through known interactions on your earned and owned digital marketing channels, such as website, social or email.

Merging Social and Mobile to Maximize Your Reach

WindMill Networking

If the past few weeks have taught us anything, it is that now more than ever, social media giants have officially realized mobile is here to stay. Build an optimized mobile site. Connect out-of-home advertising to social networks using mobile. Mobile

A Special Message for You: The Power of Personalized Marketing

grow - Practical Marketing Solutions

While there’s some data sets that you might need to purchase,” she says, “so often, customers are sitting on a goldmine of first-party data that’s just sitting there untapped.”. By Kerry Gorgone, {grow} Contributing Columnist. Great.

[X+1] NexTargeting Conference: Cross-Channel Attribution and Online Ad Scalability Remain Hot Topics

Customer Experience Matrix

Although I don’t recall Vein mentioning it during his actual presentation, he did tell me in a side conversation that his firm purchased JovianData last year in order to expand its ability to work with individual-level data. MarketShare and [X+1] announced an alliance last month to combine MarketShare’s cross-channel analytics with [X+1]’s digital targeting. Continuing my adventures in online ad measurement, I attended [X+1] ’s NexTargeting Summit last week.

5 Marketing Stats for New Business in 2014


With always-connected customers increasingly going mobile , this also means your website has to work well on mobile devices, or you risk losing 48% of the U.S. population, or 143 million mobile Internet users (eMarketer 2013). How much of your user base is mobile?

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Agencies Under Pressure to be More Digital


For example, consider these channel developments in the last few months: Mobile: According to comScore, mobile now captures two out of every three digital media minutes in the US. And finally, building industry-leading expertise in a hot category like mobile, social, etc.