Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. They’re producing more video content than ever before and using it across a broader range of marketing programs and channels.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

SpotMe Blog

AUGUST 20, 2021

This collaboration allows joint Marketo Engage and SpotMe customers to design, measure and run smarter events in any format: hybrid, virtual or in-person. “We Get started with the Marketo integration by following this setup guide. With today’s announcement, SpotMe integrates with Marketo Engage, part of Adobe Experience Cloud.

Marketo 52

Marketo Marketing Automation Services Multi-Channel Marketing Management 52

SmartBug Media

JANUARY 25, 2021

When used right, Marketo can breathe new life into your marketing efforts and shine light on the fastest path to an online traffic explosion. Before Marketo can start banging on all cylinders, you need to know your team’s marketing needs, spot holes in reporting, and establish goals. The downside? If you’re a marketer, you’re busy.

Marketo 98

Marketo Marketing Attribution Touchpoints Lead Ranking 98

SmartBug Media

APRIL 17, 2020

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales Insights.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. They’re producing more video content than ever before and using it across a broader range of marketing programs and channels.

Marketo 50

Marketo Lead Ranking Lead Scoring Analytics 50

Adobe Experience Cloud Blog

SEPTEMBER 20, 2018

I am thrilled to announce that Marketo has entered into a definitive agreement to be acquired by Adobe. Adobe and Marketo both share an unwavering belief in the power of content and data to drive business results. This announcement is a momentous occasion for Marketo, as it signals the next phase of our company’s growth.

Digital Transformation 134

Digital Transformation Marketo Enterprise Management B2B Thought Leadership 134

Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Adobe Experience Cloud Blog

AUGUST 24, 2017

With that in mind, I am excited to share that together Marketo and Google Cloud are announcing a multi-year alliance to transform engagement solutions for the enterprise. Here are three reasons Marketo and Google Cloud together will transform business for marketers: 1. Why is this critical? The AdTech/MarTech Walls Will Come Down.

Marketo 134

Marketo Marketing AI Google Multi-Channel 134

KoMarketing Associates

JANUARY 16, 2017

Marketo recently surveyed global marketers to learn more about which resources are becoming more valuable in 2017. marketers said that they believe predictive analytics will be the primary technology resource they use to engage customers this year. B2B Marketing and Predictive Analytics Benefits. Approximately 57 percent of U.S.

Analytics 120

Analytics Sales Qualified Leads Marketo Forrester 120

Leadspace

SEPTEMBER 15, 2016

Exciting news this week from Marketo for all you account-based marketing buffs out there. The marketing automation giant officially launched Marketo ABM on Tuesday, four months after it was first announced. This partnership underlines the many advantages predictive analytics provides for account-based marketing.

Account Based Marketing 48

Account Based Marketing ABM Marketo Analytics 48

ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage. Let’s dig in to these new and advanced features. conversations to date.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Crimson Marketing

FEBRUARY 4, 2014

As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time. Jon Miller is the VP Marketing and Co-Founder of Marketo. The more data sources you have about who that person is, and the more ways you have to interact with them.

Marketo 100

Marketo Analytics CMO Marketing Automation Services 100

Valasys

MAY 31, 2019

HG for Marketo has been designed to link directly to the users’ marketing automation platform & to reflect upon the latest technologies being used by the potential & existing customers. Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018.

Marketo 56

Marketo Marketing Automation Services Lead Ranking Marketing Management 56

Adobe Experience Cloud Blog

DECEMBER 11, 2018

Spending at least some of your marketing time improving your social media channels is a smart investment. Your social media channels shouldn’t be any different. Adding links to your social channels from your website allows users to connect on the fly, and ask a question or stay updated on specials and sales. Stay Active.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. Livestream helps manage webinars end to end, from planning, registration, and automated reminders through production and analytics. Several elements determine the success of your webinars.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. Are you publishing on channels where prospects are and are likely to watch?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Heinz Marketing

MARCH 28, 2024

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Not to date myself, but I’ve been using Marketo for close to 15 years. Ease of support and customer service: If you’ve never tried logging a support ticket with Salesforce/Pardot or Marketo – count yourself lucky.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Hubspot

MARCH 3, 2020

With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. To cut the expansive search of social media analytics tools down, (there are a lot) we've made a list of seven top options that we recommend, depending on your business type.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Valasys

MARCH 14, 2019

According to the Marketing Data and Analytics Survey 2018 conducted by Gartner, 81% of marketers expect that the majority of their decisions will be data-driven by 2020. These behavioral insights in Marketo enable marketers to gain a powerful way to accelerate and scale personalized and account-based marketing (ABM) strategies.

Marketo 49

Marketo Account Based Marketing Webcast Paid Search Agency 49

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These tools may include following features or capabilities: Data from all channels in the marketing mix. These online marketing analytics tools get the job done: Moat Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These tools may include following features or capabilities: Data from all channels in the marketing mix. These online marketing analytics tools get the job done: Moat Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Engagio

SEPTEMBER 29, 2023

They engage with companies on their own terms, conducting extensive research across various channels long before they want to engage with sales teams. In my time at Marketo I found that I could generate 50% more qualified sales leads at 33% lower cost by nurturing my not-yet-ready-to-buy prospects.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

ANNUITAS

NOVEMBER 16, 2020

With experts in marketing and sales technology, strategy, data and analytics, web and engagement channels, content, and so much more, it’s no wonder we are able to do what we do so well. Expertise: Demand marketing data and analytics. Experience: Scott has been with ANNUITAS for almost six years. Certifications (and more!):

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

The Point

JUNE 25, 2019

Fortunately, there are now some excellent third-party reporting, analytics and attribution tools that can help marketers get closer to attribution nirvana. Depending on the marketing automation platform (MAP) you use, this might be captured in different ways (for example: Pardot campaigns, Marketo acquisition programs).

Marketing Attribution 242

Marketing Attribution Work Management Marketing Management Marketing Automation Services 242

Litmus

APRIL 18, 2024

When it comes to specific ESPs in play, Salesforce Marketing Cloud continued to dominate—it’s been one of the most popular marketing automation tools since its inception in 1999—alongside big names like MailChimp, HubSpot, and Marketo. That’s likely why 30% of our respondents said they were investing more into technology integration.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Only B2B

MARCH 13, 2024

Promotion and monitoring: This includes promoting your syndicated content and tracking its performance across different channels. Content syndication tools like social media marketing, email campaigns, and analytics platforms all play a role. Additionally, Google Analytics remains a cornerstone for website traffic analysis.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Customer Experience Matrix

NOVEMBER 19, 2010

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 But Marketo itself says the reported figures are indeed active clients and I've no basis to doubt them.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Leadspace

MAY 9, 2016

When I looked at the agenda for the 2016 Marketo Marketing Nation Summit, it got me thinking about the future of data, lead generation and the evolution of B2B marketing. So why aren’t more people talking about B2B data at Marketo Marketing Nation? What message and channel will be most effective in reaching them?

Marketo 48

Marketo B2B Marketing Enterprise Management Planning 48

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. With automation tools, companies can target a larger range of customers and prospects across a range of channels. Why use marketing automation?

Marketing Automation Services 109

Marketing Automation Services Marketing Automation Enterprise Management Automation 109

Televerde

SEPTEMBER 25, 2018

As a platinum sponsor, we are presenting with Marketo (oh, to be a fly on the wall at Marketo during these exciting times !) about How Marketo and Televerde Created a Global, Scalable Demand Generation Engine. Besides the Adobe acquisition of Marketo, what marketing trends are most exciting to you? Marketing Operations.

Case Study 40

Case Study Case Studies Marketo Studies 40

Top Rank Marketing

FEBRUARY 1, 2017

This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. Overall, Marketo reports that 34% of marketers surveyed currently practice ABM. Here are just a few key takeaways.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

PathFactory

SEPTEMBER 21, 2018

By now, you’ve probably heard about the Adobe Marketo acquisition news. Marketo is arguably the leading independent marketing automation platform. Marketo and PathFactory are long-standing integration partners. The post Why The Adobe-Marketo News Unlocks Exciting New Options For Marketers appeared first on PathFactory.

Marketo 40

Marketo Marketing Automation Services Advertising Agencies API 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Site visitor demographics.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Site visitor demographics.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Contently

JANUARY 31, 2023

For example, if your company uses an email-serving platform or service provider, chances are the platform has AI-based predictive analytics to identify which recipients will open a message based on its subject, day of send, and time of send, among other factors.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Martech

JANUARY 22, 2024

As a digital marketing agency, your team excels in creating compelling campaigns, enhancing their scalability and understanding platform dynamics for optimal cross-channel results. For example, suppose the client is using Bizible/Marketo Measure. Proper tracking future-proofs your campaigns for first-party data collection.

Ideal Customer Profiles 104

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 104