Seismic

JANUARY 21, 2021

By 2025, Gartner projects that 80 percent of sales interactions will occur in digital channels. Gartner’s research also shows that, on average, buyers only spend 17 percent of their time meeting with sellers during the buyer journey. The acceleration of digital transformation in sales will only continue.

Top of Funnel 89

Top of Funnel Marketing AI Analytics Organization 89

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Webbiquity

OCTOBER 21, 2020

The proliferation of digital channels has significantly altered the meaning of the word, and it continues to evolve. They need to focus on the customer experience, monitor the web for brand mentions and respond promptly, and leverage digital channels deftly. They uncover how their audiences act across their most-used channels.

Brand Identity 294

Brand Identity Branding Mobile Advertising Touchpoints 294

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Content Standard

APRIL 23, 2024

If anything, the declining effectiveness of traditional media and the sheer volume of channels, content experiences, and platforms available for marketing demands more dedicated oversight from savvy marketing leaders with a seat in the boardroom. Successful CMOs are effectively becoming customer ethnographers.

CMO 57

CMO Enterprise Management Planning Work Management 57

ANNUITAS

DECEMBER 11, 2023

The implications are two-fold: #1 – Digital interruptive channel execution must be truly flawless (to be worth the spend) and must be balanced against organic channels (meaning it can’t be over-indexed). #2 This has made for a challenging 2023. This combination of factors leaves little room for mistakes.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Markempa

FEBRUARY 6, 2018

According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” Brent Adamson: I work with an organization formerly known as CEB and has now been acquired by Gartner.

Gartner 40

Gartner Research Cross-Selling Work Management 40

B2B Marketing Directions

AUGUST 15, 2021

Image Source: Gartner, Inc. Last month, Gartner released the findings of its CMO Spend Survey, 2021. The Gartner survey was conducted from March through May of this year. Gartner expressly noted that the results of this survey do not represent the market as a whole, but only reflect the sentiments of the respondents surveyed.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Martech

NOVEMBER 4, 2021

She emphasized this point by citing a Gartner study , which found that 81% of organizations expect to compete based on customer experience. Customers now expect personalized, relevant experiences on any channel in which they’re interacting with your brand.”. Why marketers should embrace product analytics.

ROI 143

ROI Content Marketing Planning Gartner 143

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. Cindi Howson : Gartner VP Research, Business intelligence, data & analytics. Location: Bangladesh. Communication Skill.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Martech

AUGUST 30, 2022

Read next: What is customer journey analytics? A full thirty-one percent of marketers surveyed by Gartner said they end their journey maps with the purchase, the lead acquisition, the initial transaction or the delivery of the product or service. “A Gartner’s depiction of the customer journey. What it is.

Touchpoints 95

Touchpoints Gartner Word of Mouth Loyalty 95

KoMarketing Associates

DECEMBER 8, 2021

Their journey often loops and repeats steps multiple times, like this: The number of channels and repeating loops creates more opportunities than ever for buyers to fall out of the journey — costing brands millions in lost sales. According to the Gartner Group, between 11 and 20 people are involved in B2B purchase decisions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Top Rank Marketing

FEBRUARY 7, 2024

Marketing technology has taken hold According to recent research from Gartner , 68% of businesses have been replacing software more frequently since 2021. According to the report, marketing technology and data analytics mastery have emerged as top priorities for CMOs, with 49% emphasizing its importance in 2023.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Martech

SEPTEMBER 3, 2021

Marketing budgets slashed in 2021: Gartner. In its report, “The State of Marketing Budgets 2021,” analyst firm Gartner finds marketing budgets as a percentage of revenue falling to “their lowest level in recent history.” Surprisingly, analytics found itself in fourth place in budget allocation across marketing programs and operations.

Allocation 98

Allocation Gartner Budget Programs Paid Search Agency 98

B2B Marketing Directions

JANUARY 31, 2021

As a result, big data, marketing analytics, and data-driven marketing have been among the hottest topics in marketing for the past several years, and many marketers have made - and continue to make - substantial investments in data acquisition and analytics. On average, marketing analytics influences only 54% of marketing decisions.

Gartner 98

Gartner Paid Search Agency Touchpoints Analytics 98

KoMarketing Associates

NOVEMBER 27, 2017

A focus on existing customers, analytics and digital marketing is emerging. Gartner recently released its “CMO Spend Survey 2017-2018: Budgets Recede Amid Demand for Results” report, providing a deep analysis how CMOs intend to utilize their budgets. percent) toward analytics in the coming months. This is followed by web (9.9

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

Martech

JUNE 22, 2023

Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. Aha Insights Technology ’s Aha Intelligence is a generative AI analytics tool. And businesses are eager to get them. Sequel.io’ s Sequel AI turns live video into B2B content.

API 89

API Gartner Paid Search Agency PR 89

chiefmartech

OCTOBER 24, 2021

Third was marketing analytics and attribution platforms at 30%. Gartner’s latest CMO Leadership Vision 2022 report, which features the above chart, predicts a 12 point shift in B2B procuring that will happen through website channels in just the next two years. And this isn’t just happening in B2C.

Digital Experience Platform 131

Digital Experience Platform RSS CMO Gartner 131

KoMarketing Associates

SEPTEMBER 22, 2021

From the Gartner Report: Content creation accounted for 9.3% Amplifying your content properly will help to ensure that your content reaches the intended audience, this can be done through a variety of channels, including social media or email. The State of Marketing Budgets 2021. 2021 State of B2B Digital Marketing.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Martech

OCTOBER 30, 2023

The modern challenges of personalization Up to 60% of marketing leaders anticipate challenges in balancing customer data collection with privacy concerns, according to Gartner. Messaging that remains consistent across different channels. Take stock of your team’s analytics, design and technical skills. The result?

Personalization 116

Personalization Practices Allocation Enterprise Management 116

Heinz Marketing

DECEMBER 10, 2023

Iterable describes themselves as “the top-rated AI-powered cross-channel customer communication platform that helps organizations to activate customers with joyful interactions at scale. Iterable brings together your customer data and communication channels to craft the perfect customer experience. That’s where Iterable comes in.

Marketing Automation Services 68

Marketing Automation Services Customer Satisfaction SMS Cross-Selling 68

FunnelEnvy

MARCH 18, 2024

Allocate Resources Effectively Rather than marketing dollars at a “spray and pray” approach, buyer personas allow you to identify the channels and tactics most likely to resonate with your ideal buyers. Gartner and McKinsey both report that, in general, B2B buyers prefer a DIY sales journey over sales calls and conversations.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Contently

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. You need a content technology stack that’ll bring teams together across the company and allow them to create and distribute content on all the channels where your audience lives.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Martech

JUNE 17, 2022

Data and analytics tools, as well as internal workflow and collaboration tools, would fall into these categories. According to the Gartner Marketing Technology Survey 2019 , marketing leaders report utilizing only 58% of their martech stack’s potential, down from 61% in 2018. And there’s an added benefit.

Organization 116

Organization Marketing Analytics Tools Marketing Automation Services Industry CMS 116

Only B2B

AUGUST 21, 2023

As the volume of data continues to surge with the advent of big data and analytics, maintaining data accuracy has become increasingly complex. This precision is not just a luxury but a necessity; according to Gartner, organizations lose $15 million annually due to poor data quality.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

sagefrog

FEBRUARY 7, 2024

According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% Brands are leveraging automated analytics to gain real-time insights into the impact and effectiveness of their social media campaigns. At the core of this efficiency drive is a desire to do more with less costs.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

ClickZ

FEBRUARY 2, 2021

30-second summary: Many marketers are disappointed with the results of their data analytics. According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. Transparency is crucial.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Webbiquity

NOVEMBER 28, 2023

Now, apply data analytics. For instance, some LinkedIn Premium plans provide valuable analytics that can be utilized to refine and optimize B2B sales strategies. Their journey isn’t linear; it’s spread across channels. There might be a bottleneck. And you need to be present at every touchpoint.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” A more straightforward solution is to look at your social selling analytics.

B2B Thought Leadership 137

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 137

DiscoverOrg

FEBRUARY 21, 2019

This means creating a vision and a plan, setting goals, building relationships, understanding your product, and implementing analytics so your marketing strategy is data-driven. Some quick wins: Simple A/B testing in channels you’re already using regularly to optimize low-hanging fruit. But what comes next is almost as important.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

Convince & Convert

DECEMBER 23, 2014

But they are united by the importance of analytics and integration in digital marketing. She covers content and strategy, while the other half (Anna Samuels) handles analytics and paid ad spending. Bari identifies individual goals and watches the numbers for each individual channel to see what’s working and what’s not.

Social Media 149

Social Media Media Marketing & Strategy Gartner 149

FunnelEnvy

SEPTEMBER 18, 2023

Without analytics, we know nothing about the prospects behind the clicks. Creating buyer personas is a subjective and analytical process based on data and actual customers or prospects. Preferred Channels : Where they gather information and engage online. source: Gartner Sales). How do they make purchasing decisions?

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

B2B Marketing Directions

DECEMBER 20, 2020

Gartner's Marketing Data and Analytics Survey 2020 found that a majority of senior marketers (CMOs and VPs of marketing) are disappointed with the results they have received from their analytics investments. MMM also incorporates factors such as weather, competitive activity, seasonality, and overall economic conditions.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Only B2B

FEBRUARY 1, 2024

Evolution of Email Effectiveness: Email’s effectiveness in B2B channels is diminishing due to privacy changes impacting open rates. You can utilize B2B intent analytics and lead scoring to prioritize the lead that is most likely to convert. Gartner , 2023) Data silos are the enemy of success.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Cintell

APRIL 30, 2019

Data processing centers can be established to identify and segment distinctive buyer personas, provide intelligence on their behaviors, pinpoint relevant content and target optimal channels for optimal customer engagement. The objective and approach are similar to the recent trend towards account-based marketing and predictive analytics.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181