Remove Analytics Remove Case Study Remove Digg Remove Test

Does My Hair Look Good in this Metric?

Modern Marketing

Downloads of customer case studies is not a high-value buyer behavior. (4) 4) Test: Document how to prove or disprove. Revenue Performance Management analytics data Eloqua marketing automation Marketing Measurement revenue performance sales funnel trafficby Jennifer Horton | Tweet this. Some hairstyles can make us look 10 years younger. Some jeans can make us look 10 pounds thinner (god love ‘em).

Are You Committing Content and Social Media Sabotage?

Vertical Response

” Plus, according to the study, “positive online shares generate a 9.5% There are also several third-party social sharing widgets and applications you can choose from such as AddThis , ShareThis , or WordPress plugins like Digg Digg.

Trending Sources

Seven Expert Search Engine Marketing Guides


How can test to increase conversion rates while reducing the cost per conversion? Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog. Digg this! Done properly, search engine marketing (a.k.a.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Digg this!

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The key to success in this case was connecting directly with target audiences in places that Regus hadn’t considered, such as Twitter Twitter and Facebook Facebook. But in most cases, social media is being used as a supplement to existing marketing efforts.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)


Jan Petrovic presents a case study on how Lands’ End used a creative incentive campaign to draw 25,000 additional fans to its page. Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&# Facebook SEO Ranking Factors, 2010 Study Results by aimClear. Digg this!

Answered: 10 Questions About Website Redesign


What analytics of competitors should we watch? Video can be used to explain product features , showcase case studies and introduce industry-specific data. But instead of launching an online survey among your customer base, start the redesign process with usability testing.

Book Review: Website Optimization


There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery. Buzz , Digg and "A

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

5 Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black. Creating a content marketing plan — without any content - grow - Practical Marketing Solutions , July 6, 2010 When somebody talks about “content marketing,&# they’re really talking about “content engineering&# — scientifically optimizing documents such as blogs, case studies and white papers to create search engine results and sales leads.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. 4) Lead scoring — in a prior post , I make the case for quantitative scoring.

B2B Lead Management Market Heats Up

delicious b2bmarketing

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads.