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Audiences that SaaS Companies Need to Build Now

Directive Agency

Example: Have data-driven and resonating case studies available alongside videos that break down how your product can solve specific problems. A user comes to your website from an organic search about “log analysis” and then submits their email address to download a gated case study around enterprise log analysis.

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50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

The Ultimate Landing Page Checklist: 5 Must-Have Elements. I doubt there are many marketers out there who don’t know who Seth Godin is, but in case you don’t, he’s a best-selling author, entrepreneur, and marketer who often writes and speaks about how messages and ideas spread in today’s busy world. Demandbase.

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AI-Driven ABM: Personalized Automation’s Future

Valasys

This analytical prowess empowers marketers to delve deeper into the nuances of their target accounts, fashioning buyer personas that are not only accurate but also pertinent. AI-Driven ABM Statistics The statistics and case studies around AI-driven ABM are impressive. This led to a remarkable 30% surge in account engagement.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! Produced a landing page with a compelling offer and CTA. Landing Page Preview – Generic).

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Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

Get Everyone on the Same Page. We’ve also seen firsthand that getting everyone on the same page around a single source of data truth has benefits beyond greater process and investment efficiency; it’s a framework for better alignment and deeper collaboration. Case Studies. Building a Solid Case for Attribution to the CMO.

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The Ultimate B2B Sales and Marketing Guide for Selling in a Pandemic

DemandBase

We’ll dive into 3rd-party intent data later, but let’s start with the power of predictive analytics. Predictive analytics uses data paired with algorithms and machine learning to identify the likelihood of future outcomes based on historical data. In this case, our desired outcome is a closed-won deal.