Customer Experience Matrix

APRIL 9, 2014

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. It’s still a modest multiple of 2.4 But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

KoMarketing Associates

AUGUST 19, 2013

Paul Dunay (Maxymiser) – Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Jon Miller (Marketo) - Jon is VP Marketing and co-founder at Marketo.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. It reminds me a lot of the great content I’ve seen and haven’t seen. You’ve Got Mail: 5 Things Your Subject Lines Are Missing.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Adobe Experience Cloud Blog

JULY 28, 2017

When Dunkin’ Donuts went live to create buzz for their free donut giveaway on National Donut Day, they loosely showed viewers how to make donuts by taking them through their test kitchen. You should have a bullet-pointed agenda of what you want to cover and in roughly what order, that reinforces your objective. What’s Next?

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Adobe Experience Cloud Blog

APRIL 8, 2015

Come hear Phil Fernandez, Chairman & CEO of Marketo unveil a bold vision for the future in this Marketing First world. The keynotes always leave the marketing nation buzzing with energy, excitement, and ideas—so don’t miss your chance to hear them. The Certification Exam: Are you ready to show the world your Marketo expertise?

Marketo 48

Marketo B2B Thought Leadership Advertising Agencies Thought Leadership 48

Biznology

JUNE 25, 2014

However, despite all the buzz about this topic, it’s still important to keep basic principles and good sense in mind when crafting your content marketing strategy. Have you invested seemingly endless hours poring over website analytics, while forgetting to check in on what your audience is actually saying about your webpage?

Content Marketing 80

Content Marketing Planning Work Management Marketing Management 80

Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Ellen Gomes With a swarm of marketers buzzing around Moscone West in San Francisco, The Marketing Nation Summit 2015 kicked off with a bang! While some did a brisk morning jog, others got started sharpening their minds and honing their Marketo skills with University Day and certification courses. Marketing Transforms.

Top of Funnel 48

Top of Funnel Marketo B2B Thought Leadership Sales Qualified Leads 48

Vidyard

NOVEMBER 11, 2016

The VMAs recognize organizations that are using video content and analytics in exceptional ways to expand their audience, generate demand and empower their sales teams to close more business. Already using Vidyard, Bickham could see from the platform’s analytics that customers watched a lot of video before ever talking to sales teams.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

The Lead Agency

OCTOBER 4, 2017

There is a lot of buzz around machine learning and artificial intelligence. There are also plenty of third-party software developers utilising the power of IBM’s Watson super-computer to create next level analytic and marketing automation software. Natural Language Processing and Speech Recognition.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Contently

MARCH 20, 2017

So I think it’s interesting that there’s all this buzz around something that’s been around the B2B marketing world a long time. With any AI, any predictive lead scoring, and really any of these analytics tools out there, they are only as good as the data that goes into them. It’s two things.

Marketing AI 83

Marketing AI Marketing Attribution Lead Ranking Enterprise Management 83

Vidyard

NOVEMBER 10, 2015

So if you’re producing videos and don’t know what CTR or MQL stand for, or what all the hype is around Demand Generation and Marketing Automation, I highly recommend this session by Heidi Bullock , VP of Demand Gen at Marketo, which will basically give you a PhD in modern digital marketing in 30 minutes. Fascinating.

Demand Generation Agencies 50

Demand Generation Agencies Planning Advertising Agencies Paid Search Agency 50

Adobe Experience Cloud Blog

MARCH 17, 2011

Social Media Referrers – In Google Analytics (or other web analytics services) you can see how many people visited your website, blog or landing pages from social media sites. It will also show how much buzz surrounds your campaign. Check out Marketo’s Definitive Guide to Social Media. Doing all 7?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Adobe Experience Cloud Blog

OCTOBER 4, 2012

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. At Marketo, we create fun, visual posts using popular memes that engage our audience AND link to a landing page with a registration form — and then we promote the post to make sure more people see it. Facebook Advertisements.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. These are the warm leads.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

LeanData

MARCH 28, 2016

To complement the human selection process, Invoca also used predictive analytics vendor EverString to identify other good-fit accounts based on existing customers. There clearly is a hunger for ABM substance, not just more buzz. We’re constantly getting closer and closer because we all realize that it’s a must to make this work.”

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

To complement the human selection process, Invoca also used predictive analytics vendor EverString to identify other good-fit accounts based on existing customers. There clearly is a hunger for ABM substance, not just more buzz. We’re constantly getting closer and closer because we all realize that it’s a must to make this work.”

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

To complement the human selection process, Invoca also used predictive analytics vendor EverString to identify other good-fit accounts based on existing customers. There clearly is a hunger for ABM substance, not just more buzz. We’re constantly getting closer and closer because we all realize that it’s a must to make this work.”

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

To complement the human selection process, Invoca also used predictive analytics vendor EverString to identify other good-fit accounts based on existing customers. There clearly is a hunger for ABM substance, not just more buzz. We’re constantly getting closer and closer because we all realize that it’s a must to make this work.”

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Oktopost

JULY 13, 2023

Despite the buzz going on for AI at the moment, companies will soon discover that users will always prefer the human touch over anything else. This is exactly why our social media publishing platform is built to be integrated with your other marketing platforms like Zendesk, Marketo, HubSpot, LinkedIn Ads and Google Analytics (and more).

Social Media 62

Social Media Marketing AI Work Management Tools 62

The Mx Group

AUGUST 1, 2018

Marketo is a SaaS platform designed to help B2B organizations automate and measure marketing engagement, tasks and workflows. With Marketo you can centralize all your digital marketing campaign emails, landing pages and other marketing materials. HubSpot is a developer and marketer of software products for inbound marketing and sales.

Resources 79

Resources B2B Marketing Marketing Automation Services B2B Thought Leadership 79

Hinge Marketing

MARCH 12, 2020

Artificial intelligence and machine learning will improve professional services marketing efforts online – With so much buzz and hype around these technologies, it’s hard to tell fact from slick marketing spin. Machine learning and AI will have a dramatic impact on account-based marketing. This is a mistake.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Valasys

DECEMBER 2, 2019

Marketo: The SaaS (Software as a Service) platform is amongst the foremost resources for B2B marketers. Marketo facilitates the centralization of all the digital marketing campaign emails, landing pages as well as other marketing components. HubSpot: The HubSpot blog makes it easy on the ultimate list of Resources for B2B Marketers.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

Adobe Experience Cloud Blog

JUNE 2, 2016

A key session that stood out and created a lot of buzz amongst the crowd: Marketing Automation: What the Future Holds. Some marketing automation platforms, like Marketo, have already jumped on board and are incorporating these capabilities. Prediction #7: Advanced Analytics Are Now Mandatory. Curious where to start?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Attribution Automation 48

Adobe Experience Cloud Blog

APRIL 10, 2018

Don’t try and sweep negative buzz under the carpet, it doesn’t work when you’re using such a transparent communication tool. Use Google Analytics to confirm this. The post 4 Simple Steps to Great Community Management appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Website Traffic.

Communities 133

Communities Work Management Social Networks Social Media 133

NetLine

AUGUST 2, 2023

For example, here’s how to integrate your NetLine portal with Marketo. Look to customer feedback and analytics to identify areas for improvement. Look to customer feedback and analytics to identify areas for improvement. Since not all your first-party data will relate to buying signals, you should also use lead scoring (i.e.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Vidyard

OCTOBER 9, 2015

Rich Kline, VP of Solution Engineering at Salesforce, paid a visit to talk about how video and video analytics are used by solution engineers to scale demos, speed up deals, and focus on the right opportunities. Devon described this feature as turning video analytics on its head.

Sales Management 50

Sales Management Top of Funnel Video Marketing Paid Search Agency 50

Martech Advisor

MARCH 23, 2020

You should be able to integrate other tools from your martech stack, such as email marketing, CRM, marketing automation, and analytics platforms. analytics, call tracking, CRM, e-commerce, email marketing, and live chat. Learn More: Top 20 Content Marketing Strategies for Your 2020 Plan. with its different plans.

Landing Pages 59

Landing Pages Marketing Automation Services Digital Asset Management CMS Development 59

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

If you happen to have ongoing, natural discussions with customers and prospects via social channels, there will be opportunities to subtly build some buzz about it in your blog posts. Link naturally to your social profiles and/or discussion groups in your content. Conversions: Every good marketer knows how much a lead is worth to them.

Social Media 48

Social Media Traffic Media B2B Thought Leadership 48

Webbiquity

SEPTEMBER 15, 2010

Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? Social Mention also lets you set up alerts (simiar to Google Alerts) and offers a widget that can be installed on a website or blog to display the real-time buzz about your specified topic. Post on Google Buzz. Polaris. ** 5 Stars.

Social Media 100

Social Media Budget Programs Tools Media 100

SnapApp

FEBRUARY 13, 2018

Deeper analytics. It’s not enough to be looking at anonymized analytics or a list of email addresses, open and click rates — you want progressive lead profiling, enriched by data from multiple channels. ASOS has also generated buzz while promoting a one-hour Skype call with a fashion consultant: . . Source ). .

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

Adobe Experience Cloud Blog

APRIL 23, 2012

Liveblog your attendance at industry events, giving insights into the buzz and hot topics being discussed. With the latest marketing ROI analytics , you don’t have to wait for a campaign to finish before you start looking at the results – you can watch its impact in real time. Come back next week to find out how.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

Adobe Experience Cloud Blog

OCTOBER 22, 2012

At Marketo, we have used the power of content marketing to grow our business at a rapid pace (see Marketo ranks #1 Marketing Software Vendor on the Inc 500 ). The buzz around the winners and losers post Penguin fuelled a lot of discussion in the industry around which tactics could be safely utilised moving forward.

SEO 48

SEO Advertising Agencies Work Management Top of Funnel 48

Adobe Experience Cloud Blog

APRIL 19, 2012

You look at your web analytics, and say “oh they like this”, “they don’t like that”, or “they can’t find something else”. The most buzzed about platform at the moment is Pinterest. So you not only look at what content do I have, but also is it professionally produced, is it spelled correctly, is it consistent in style?

Paid Content 48

Paid Content Marketing & Strategy Marketing Strategy Content Marketing 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

Google Analytics. More on Marketo Financials: Despite Past Losses, Prospects Are Bright - Customer Experience Matrix , November 19, 2010 Summary: Public data gives some insights into Marketo’s financial history and prospects. Online blog needs various marketing methods to get converted into big business. Facebook Insights.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

SnapApp

DECEMBER 22, 2016

The Marketo blog provides a wealth of information spanning topics such as marketing automation, social media, lead nurturing, content marketing and much more. Litmus is a tool you can use with your current email marketing software to test and track emails with detailed analytics. Analytics, Excel, technical SEO and more.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Vidyard

SEPTEMBER 14, 2021

Video Analytics Statistics 2.6 The Sales Analytics Process 1.1 Step 3: Apply Sales Analytics Tools 1.3.1 Other Sales Analytics Tools 1.4 Create a Buzz 3.3 Video Analytics and Integrations 4.3 See it in Action This quick screen share video was made for the Marketo integration with Vidyard. Vidyard 1.3.5

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65