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7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Modern B2B Marketing

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? It will also show how much buzz surrounds your campaign.

Best Email Marketing Tips, Tactics and Metrics of 2010


It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. Digg this! Post on Google Buzz.

Trending Sources

33 (of the) Best Marketing Strategy Guides and Insights of 2010


Bob Leonard details 14 key factors for developing an effective b2b social media plan, among them: include input from sales, develop target personas, have a realistic content development plan, and build in analytics. Digg this! Post on Google Buzz.

26 Ways to Promote Your Blog Post

Marketing Action

With a little experimentation and some Google analytics tracking, you can figure out what works best for your audience, and then pare down your promotion tactics to only the most super-effective. Try out Digg , Alltop , , or BloggerScope. Congratulations!

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. by Green Buzz Agency. Digg this!

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained


Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. BackType - BackType is a social media analytics company that helps companies measure their social engagement.

Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. Be Careful What Assumptions You Make with Analytics - B2B SEO , July 23, 2010. Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand - Fifth Gear Analytics , October 25, 2010. 8 Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010. Sales Lead Insights , November 29, 2010.

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SEM Mystery: The Case of the Missing Leads


Nothing seemed to make the conversion budge either; I threw up new landing pages like condos in Shanghai, but lead production stayed stubbornly low. Digg this! Post on Google Buzz. Originally published on the WebMarketCentral blog in December 2008.

36 (of the) Best Facebook Guides, Stats and Rants of 2010


Using Facebook as a Strategic Marketing Channel by Green Buzz Agency. Facebook Advertising Tricks for B2B Marketers by Buzz Marketing for Technology. Digg this! Post on Google Buzz. It’s hard to overstate the impact of Facebook.

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A simple strategy to convert blog visitors into sales leads

grow - Practical Marketing Solutions

Google Analytics tells us this, but so do our customers when we ask them. Google Analytics tells us that it only takes first time visitors a matter of minutes (or seconds) to convert organic search traffic into sales. Could we be making more use of our RSS feed to generate leads?

Seven Expert Search Engine Marketing Guides


Digg this! Post on Google Buzz. Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained


B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Digg - Digg is a social news website that allows members to submit and vote for articles. Reddit - Reddit is similar to Digg and Newsvine.

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Best SEO Guides, Tips and Resources of 2010


That makes optimization more important than ever, and leads to questions like: How can SEO be used in online reputation management? How to optimize page Titles and improve click through rates by Web SEO Analytics. Digg this! Post on Google Buzz.

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Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

The Future Buzz Facebook page is being used primarily as just another way for readers to get content 8. That’s not to say don’t pay attention to data, but if you are embedded within an industry your perspective is worth a lot more than analytics from past content.

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Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year.

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Four Ways to Measure Social Media Marketing Results


Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit.

Five Social Media Marketing Reports and Guides Worth Checking Out


For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge. 2010 Lead Generation Marketing ROI Study (32 pages). Digg this! Post on Google Buzz.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller.

Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?

Modern Marketing

Enter: Revenue Performance Management: The Next Great Enterprise Acronym , a post that she wrote which has everyone in the industry buzzing. Importantly, I think there will continue to be a healthy, albeit fragmented, SMB tier where lead nurturing and email marketing players prosper as independent businesses. I think social media analytics is where marketing automation should invest. With this additional layer of analytics, marketing automation can provide that help.

19 New Featured Sources on the B2B Marketing Zone


the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. SazBean ( Social Network Analytics Measurement Social Media ). B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Digg this!

Ten social media and technology mega-trends to watch

grow - Practical Marketing Solutions

And powerful analytic software that improves logistics and routing for planes, trains, and trucks is already reducing the transportation industry’s environmental footprint. Post on Google Buzz. Digg this! I just read a fascinating (and lengthy!)

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)


While acknowledging that Facebook may have limited use in b2b marketing , Leyl Master Black nevertheless offers “tips for creating a powerful presence on Facebook that will engage a business audience&# such as becoming an industry resource by sharing blog and webinar content, expanding beyond your wall using ecommerce or lead generation promotions, and “lightening up&# through the use of humor, quizzes and polls. Digg this! Post on Google Buzz.

Best of 2009: Social Media Marketing, Part 1


Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. Study: Company Blogs Lead Social Media Options by MediaPost. 20 Totally Free Buzz Pocket Mining Tools by aimClear. Digg this!

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Measuring the Impact of Social Media in B2B Marketing


Few marketers say that they can measure the impact of social activity on sales lead productivity&# reinforce the value of social media as more of a PR-like tool than a direct marketing channel. Digg this! Post on Google Buzz.

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Best SEO Link Building Guides, Techniques and Tools of 2010


Rae Hoffman interviews 10 leading experts including Aaron Wall, Debra Mastaler and Rand Fishkin (and throws in her own thoughts) about their most productive SEO link building methods and theories. 10 tips for developing a better Internal Link Architecture by Web SEO Analytics. Digg this! Post on Google Buzz. Best practices in SEO continue to evolve, particularly in the area of link building. Which tactics do the “experts&# believe will work best in 2011?

Book Review: Website Optimization


There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery. Buzz , Digg and "A