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The state of B2B marketing in Asia—moving toward digital

Biznology

The trend is accelerated by web-based platforms like Alibaba.com that give buyers increased price transparency, and create further opportunities for sellers to bid for contracts. The software licensing fees are large compared to the size of most marketing budgets in the region.

RFP 100

4 Marketing Analytics That Matter for Driving Higher Revenue

Modern B2B Marketing

Author: Glen Gow Too often marketers talk about activities instead of outcomes—for example, how many campaigns they ran, how many trade shows they participated in, how many new names they added to the lead database.

Trending Sources

Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?

Hubspot

In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company.

13 Events You Should Attend In 2013

Modern Marketing

As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. . GAUGE (Google Analytics Users Great Event).

Why this is the most difficult (and fun!) time to be in marketing

grow - Practical Marketing Solutions

One reason I am differentiated as a marketing consultant and writer is that I’m old … it helps me connect the dots between decades and generations, between trends and fads. Throw in a little PR and a trade show and you called it a day.

Class 120

Report from the Front Lines: Invoca and ABM

LeanData

It became obvious that they could help grow the company faster by concentrating their efforts on key accounts rather than wasting budget just accumulating random leads. Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

Those scenarios might have sounded like a lot of work to you, especially when considered alongside marketing programs that provide more immediate gratification -- like list purchasing , PPC, or trade show marketing that deliver names and email addresses in mere minutes. Analytics.

An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue

Marketing Action

CHARLES: Technically speaking, a company’s marketing strategy really isn’t affected by this trend. And we would go to a trade show. And at the end of the trade show we’d collect the lead forms, we called them lead forms.

Sales 21

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

The first step to improving digital marketing results is to understand the emerging trends and best practices. e-Strategy Trends ). e-Strategy Trends ). Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. e-Strategy Trends ).

Stats 124

Account-based Everything, Measuring ROI, and the Future of ABM

Listenloop

Charlie: During Jon’s presentations, he likes to show a chart of Google search results for the term ABM and its trend. For example, did they go to webinar, did our SDR team prospect them, did they stop at our booth at the trade show?

How Long Does Inbound Marketing Take to Reach Success?

The Forward Observer

And the trends for outbound marketing are not good : 86% of the population skips TV ads. According to HubSpot’s annual State of Inbound Marketing Report , companies who are increasing their inbound marketing budgets are enjoying a lower cost per lead, shortening their sales cycles and increasing their sales close rates. And, marketers are moving more of their budgets to inbound marketing from outbound marketing.

How to Create an Infographic From Start to Finish in 5 Steps

KoMarketing Associates

And, according to the Content Marketing Institute’s (CMI) “B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America” report , they’re not alone when it comes to having an affinity for infographics in the B2B marketing space. CMI data shows us that B2B marketers use an average of eight different content marketing tactics as a part of their overall content strategies, and 58 percent of them regularly use infographics. And of course, it won’t impact the budget.

Trade 14

Moneyball – Another Name for Marketing Automation

Modern B2B Marketing

They call this analytical process “Moneyball.” I think many of us are like Billy Beane with our b2b marketing budgets. We have smaller marketing budgets and staffs as compared with our competitors—so how can we have a bigger impact?

862 Hours of Inbound Marketing: A Statistical Analysis

Hubspot

If you’re a sports fan (well, more like a sports geek), you know about a trend toward advanced analytics (the book Moneyball presents this concept about baseball). That way, you could apply the results to your company and scale them no matter what size team or budget you have.

6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

According to " B2B Enterprise Content Marketing: 2013 Benchmarks, Budgets, and Trends ," a report by t he Content Marketing Institute, the top content challenges enterprise marketers face are: Producing content that engages (58%). Lack of budget (43%) and buy-in (38%).

Help 23

WordPress Plugins for Marketers

The Effective Marketer

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified.

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. 53% of Customer Intelligence professionals (those who own the customer data and are responsible for customer analytics) consider themselves as technology leaders while 47% said they were technology followers.

RSS 9

Presenting Effective Charts « The Effective Marketer

The Effective Marketer

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Was the last trade show really effective?

Marketing Content That Sells

The Effective Marketer

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. Go to a trade show and the situation gets really bad.

Report from the Front Lines: Invoca and ABM

LeanData

It became obvious that they could help grow the company faster by concentrating their efforts on key accounts rather than wasting budget just accumulating random leads. Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend.

Report from the Front Lines: Invoca and ABM

LeanData

It became obvious that they could help grow the company faster by concentrating their efforts on key accounts rather than wasting budget just accumulating random leads. Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend.

Lead Generation via Mathematical Marketing: Thought Leadership with Mark Klein

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. It's been a lot of fun showing companies that they are sitting on a lot of data that can really boost their marketing. Too few companies even know the cost of a lead, and if their leads come from multiple channels, for example trade shows and internet, they may not even know which channel is more cost effective.

Lead Generation via Mathematical Marketing: Thought Leadership with Mark Klein

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. It's been a lot of fun showing companies that they are sitting on a lot of data that can really boost their marketing. Too few companies even know the cost of a lead, and if their leads come from multiple channels, for example trade shows and internet, they may not even know which channel is more cost effective.

because you can't beat free marketing training

The Effective Marketer

Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more.

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation. The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

Top 35 B2B Marketing Posts for May 2010

B2B Marketing Zone Posts

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out. If contacts aren’t in your network, they will still show up!