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How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)

Hubspot

Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business.

The 23 Best Content Ideation Tools

Webbiquity

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. ” — B2B PR Sense Blog.

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We Completely Redesigned the HubSpot Blog. Here's Why.

Hubspot

If you''re a regular reader of HubSpot''s Blog, you''ve probably noticed things are looking a little bit different today. Last night, we gave the HubSpot Blog a pretty drastic makeover. A little over a year ago, we redesigned the blog''s homepage.

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. Your blog’s secret weapon? .

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

The 17 Best Social Media Management Tools

Webbiquity

Publish posts across social networks and accounts; analyze trends and sentiment with analytics; monitor brand mentions; and automatically trigger customer service cases and tech support tickets. Add content manually, in bulk, or through an RSS feed to Edgar. ” — StoreYa Blog.

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Why You're Thinking About Digital Marketing Analytics All Wrong

Hubspot

According to HubSpot’s 2016 State of Inbound report , 46% of marketers cited "proving the ROI of our marketing activities" as one of the biggest challenge they face within their company. Looking at top-level web analytics metrics like traffic is only part of the puzzle.

54 Pearls of Marketing Wisdom from HubSpot

Webbiquity

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.”

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. Content Grouping.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g.,

8 Myths People Believe About Analytics (But Shouldn't)

Hubspot

When many people start diving into their marketing analytics, they're nervous. If you have the data that needs to be analyzed, some helpful analytics resources , and a little confidence in yourself, you can report on your analytics. Analytics Daily

Top Marketing Blogs You Should Be Reading

Radius

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report.

How to Answer 11 Common Marketing Questions Using Analytics

Hubspot

To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for. How to Get the Answers to These 11 Common Marketing Questions Using Analytics.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

Hubspot

Snapchat is now known as a platform for individuals and brands -- one that allows users to create quick, lighthearted, and even educational video content without using valuable production resources. How to Use Snapchat for Business: 6 Tips From HubSpot's Snapchat Playbook.

10 Analytics Red Flags All Marketers Should Look Out For

Hubspot

One of the first questions most new HubSpot users ask is "What report should I be viewing?" While every company is different and every campaign as well, there are some tried and true analytics that every Marketer should be looking at. So which blogging efforts paid off the most?

3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!). Demand Generation Checklist for Safe Blog Redesigns.

3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!). Demand Generation Checklist for Safe Blog Redesigns.

Want to Learn Marketing Analytics? Start With These 9 Great Resources

Hubspot

I''ve been interested in data and analytics for a long, long time. Here are my favorite go-to resources for continuing my marketing analytics education. 1) The KISSmetrics Blog. 2) "Occam''s Razor" Blog. Avinash Kaushik is known for his book, Web Analytics 2.0 &

OMG it’s HubSpot 3!

Tomorrow People

The new version of HubSpot is released in the UK this month; here are the features we’re most looking forward to getting our greasy mitts on. As I’m sure you’ll already know, Tomorrow People is proud to be a HubSpot gold partner. (In

How to Use Excel to Run a Blog Content Analysis

Hubspot

Have you ever poured your heart and soul into a blog post only to see it completely tank? Numbers like post views and leads generated from past blog articles can reveal a great deal about which topics are hot. How to Use Excel to Run a Blog Content Analysis.

3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

The typical B2B organization has many unique web pages and content assets. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics.

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When's the Best Time to Publish Blog Posts? Figure It Out With a Custom Google Analytics Report

Hubspot

Which day of the week does your blog get the most traffic? It’s even more amazing once you realize how easy it is to create a custom report in Google Analytics that answers this question in a few quick minutes. Step 3: Hit ''Save'' and Watch Google Analytics Work Its Magic!

Top Marketing Blogs You Should Be Reading

Radius

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report.

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports?

Dear HubSpot: My Blog Isn't Generating Leads. Please Help?

Hubspot

So we decided to start a little advice column on the blog to help you figure out these tricky situations. Lead scoring, product adoption, motivating your sales team, generating more leads, finding enough content -- you name it, we''ll find you an answer.

Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels.

Want More Blog Traffic? Focus on Growing Subscribers

Hubspot

"How do I grow traffic to my blog?". It's one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers. We've even blogged about it once before.

Inbound Marketing Analytics 101

The Effective Marketer

HubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure. With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview. Business Blogging. The benefits of analyzing your marketing performance according to HubSpot are: 1.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. Showcase reviews: StoreYa Blog, Express Writers. The higher they are the easier it is to rank for content.” HubSpot.

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The 24 Best Visual Content Creation Tools

Webbiquity

More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. ” — B2B PR Sense Blog.

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Compounding Blog Posts: The Best Way to Grow Your Blog's Traffic [New Data]

Hubspot

We've all dreamt about writing a blog post so good that it generates more and more traffic each month after it's published. We recently found that there are unique blog posts in the archives of many business blogs that generate compounding traffic month over month and year over year.

How Often Should Companies Blog? [New Benchmark Data]

Hubspot

"Blog early, blog often.". After all, blogs help businesses attract new website visitors and convert them into leads. The question is, how often does a company need to blog? To help answer this question, we pulled some blogging data from HubSpot''s 13,500+ customers.

Which Marketing Analytics Should You Be Looking At?

Hubspot

Access to so much data has made marketing analytics overwhelming for many a marketer. With that in mind, I tried to think through some common scenarios marketers find themselves in, and what data they''d want to pull from their marketing analytics solution to help guide their decision-making.

Useful Tips from Inbound Marketing Summit and Hubspot User Group

Customer Experience Matrix

I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. These featured a flock of first-rate speakers who presented more useful information than I can jam into a single blog post. hubspot lead generation inbound marketing innovation social media marketingThat said, here are highlights from my notes.

HubSpot's 10 Hottest Marketing Blog Posts of 2012

Hubspot

To celebrate the new year, we decided to look back at the most popular articles on the HubSpot blog -- because it's one of the places we celebrate new advancements in marketing year round! The Top 10 HubSpot Blog Posts of 2012. 2012 was an amazing year in marketing.

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. This tool is like Google Analytics meets SumoMe meets a CRM.

How to create a winning strategy with crappy content

grow - Practical Marketing Solutions

It’s not often that you see a blog post that makes you think, discuss, and maybe even a little sick to your stomach but that’s what Steve Rayson of BuzzSumo achieved with his controversial post “ The Future is More Content.”