Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Being actionable with what you learn is key to leveraging the true potential of Google Analytics. Google Analytics for Content Marketing: Where to Start.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Anyword

APRIL 15, 2024

Our new analytics feature empowers you to do just that, by providing a centralized platform to analyze and optimize your marketing copy across all channels. This seamless integration facilitates a continuous feedback loop between your campaigns and our analytics, allowing for adjustments in real time.

Analytics 85

Analytics Paid Search Agency Aggregators Efficiency 85

Brandwatch Marketing

JULY 4, 2022

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools.

Analytics 95

Analytics Tools Best Practices Tagging 95

Vision Edge Marketing

APRIL 4, 2023

Data analytics and insights are the keys to unlocking this potential. According to Octolis, many companies are investing 2-6% of their total expenses on data analytics, which includes tools, salaries, and services. This growth reflects the growing importance of data analytics in today’s business environment.

Lead Scoring 203

Lead Scoring Lead Ranking Allocation Analytics 203

Webbiquity

NOVEMBER 17, 2022

It’s optimized to convert visitors into leads or sales. The Importance of Landing Page Optimization. Landing page optimization is the process of improving the performance of a landing page, so it gets the highest possible conversion rate. This is a subset of Conversion Rate Optimization or CRO. What is a Landing Page?

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.

Linkedin 102

Linkedin Analytics Work Management Marketing Management 102

Act-On

OCTOBER 4, 2023

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Marketing Insider Group

APRIL 22, 2021

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. In this post, we’re listing the 50 best startup tools and resources you should consider using in 2021. Optimizely.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

SocialPilot

APRIL 22, 2024

So, when you create them, make sure you publish them at the best time to post the Reels on Instagram to get maximum visibility and engagement. Do you know what the optimal Reel posting timing is for your brands? There are many factors to consider; we will dig into a few tips and unfurl the best times when you can post your Reels.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Marketing Insider Group

MAY 11, 2021

To create the best possible buyer’s journey for your target audience, you must first know them well and understand their behaviors and actions at different touch points. One effective way to build unique experiences for your customers is by using predictive analytics. The predictive analytics industry is growing at a rate of 23.2%

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Parse.ly

JUNE 27, 2023

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. In a multifaceted content ecosystem, content analytics serve as the eyes and ears of a business. Predictive analytics forecast possibilities, based on historical data.

Analytics 52

Analytics Marketing AI Optimization Work Management 52

Marketing Insider Group

JUNE 7, 2023

For all the time, energy, and expense you pour into your business, you don’t just want any search engine optimization practices. You need the best SEO strategies that deliver results. The top SEO strategies include measuring your results, optimizing for mobile, focusing on the user experience, and targeting the right keywords.

SEO 267

SEO Marketing & Strategy Long Tail Marketing Best Practices 267

SmartBug Media

SEPTEMBER 29, 2023

One of the most powerful ways to gain that edge is to use predictive analytics, which uses past activity and results to help make an educated guess on what could happen in the future. E-commerce companies can use predictive analytics to better predict market demands, forecast customer behavior, enable dynamic pricing, and even detect fraud.

Analytics 59

Analytics Marketing AI Practices Allocation 59

Vision Edge Marketing

APRIL 16, 2024

Iterative implementation of automation tools enables organizations to optimize workflows and enhance operational efficiency. CCBCC implemented a comprehensive digital automation initiative across its manufacturing and distribution operations, leveraging technologies such as robotics, automated guided vehicles (AGVs), and data analytics.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 113

Analytics Enterprise Management Work Management Business 113

Stevens & Tate

FEBRUARY 16, 2024

A well-optimized approach can lead to increased brand visibility, engagement, and conversions. By optimizing social media posts and profiles with relevant keywords and metadata, you can boost their discoverability both on social platforms and search engines. However, various SEO pitfalls can hinder these outcomes.

Social Media 98

Social Media SEO Optimization Media 98

Martech

APRIL 8, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics. See more about how marketers are using MarTechBot here.

Business 89

Business Best Practices Marketing AI Forecasting 89

SmartBug Media

SEPTEMBER 29, 2023

One of the most powerful ways to gain that edge is to use predictive analytics, which uses past activity and results to help make an educated guess on what could happen in the future. E-commerce companies can use predictive analytics to better predict market demands, forecast customer behavior, enable dynamic pricing, and even detect fraud.

Analytics 52

Analytics Marketing AI Practices Allocation 52

Martech

MARCH 18, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. By leveraging data, marketers can optimize their marketing efforts, improve customer engagement, and drive better business outcomes. See more about how marketers are using MarTechBot here.

Budget Programs 100

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 100

Martech

AUGUST 29, 2023

Traditional strategies for ad campaign optimization are fast becoming obsolete in an AI-driven, privacy-first landscape. In the new analytics landscape, creative execution emerges as the critical optimization lever. Not much has changed in recent years to deepen our understanding of which creative elements work best and why.

Marketing Attribution 91

Marketing Attribution Creativity Analytics Paid Search Agency 91

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Martech

OCTOBER 5, 2021

Choosing the best marketing analytics tools for your organization’s website takes a certain level of discernment. “Over the years I’ve seen teams build up troves of unusable data,” said Lex Roman, Growth Designer at website optimization and design company Super Easy Digital, in her recent MarTech presentation.

Analytics 100

Analytics Tools Marketing Analytics Tools Best Practices 100

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Why we care. Creative attributes. Get MarTech! In your inbox.

Youtube 119

Youtube Optimization Ads Google 119

Convert

MARCH 10, 2022

Google Optimize is great — up to a point. When your experimentation program grows past a certain stage and you have a firmer grip on A/B testing, you’ll need alternatives to Google Optimize. But then, the benefits you stand to gain from a paid testing tool that’s capable of supporting your optimization needs make it worth it.

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Optimizing your marketing budget: 5 best practices To navigate the current economic situation, some brands are investing in more resources. For example, an advertiser may think that a 1:3 ROAS ratio is fantastic.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Navigate the Channel

AUGUST 1, 2023

However, to maximize the effectiveness of email marketing, it’s essential to dive deeper into email analytics. Understanding the Importance of Email Analytics Email analytics offer valuable data and statistics that can provide a wealth of insights into the performance of your email marketing campaigns.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. Identify patterns and trends in customer purchases to optimize product offerings and pricing strategies.

Marketing AI 92

Marketing AI Optimization Allocation Customer Satisfaction 92

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) engage with their audience, optimize campaigns, and make data-driven decisions. We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. The answer: AI, baby.

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Launch Marketing

MAY 25, 2022

It raises the question, “Do my social media efforts impact my search engine optimization (SEO) performance?”. In short, many things impact SEO, and it is always a good idea to keep SEO best practices in mind when planning and executing other marketing activities, including social media. Optimize Your Profile Page.

Social Media 125

Social Media Optimization Media Keywords 125

SmartBug Media

JULY 13, 2023

This is where conversion rate optimization comes in. Selecting the right conversion rate optimization tools for your business is crucial in ensuring a seamless customer experience and an increase in consultation requests. You can use this data to optimize your site and increase the chances of generating more consultation requests.

Conversion Rate 97

Conversion Rate Consulting Optimization Conversion 97

Vidyard

FEBRUARY 2, 2018

Ebooks and whitepapers are great, but we have no idea if the person chose to consume that content after they downloaded it, and when it comes to videos few know how to begin using video analytics to optimize their content. Video Analytics. It’s about helping us optimize the performance of our existing assets in the field.

Analytics 96

Analytics Optimization Top of Funnel Video Marketing 96

Convert

JANUARY 23, 2020

Some web analytics tools excel at giving you a 360-degree analysis of your website’s performance (think: the ubiquitous Google Analytics), while others give you absolute control and ownership of your data (yeah, unlike Google Analytics!). A few let you collect qualitative data.

Analytics 100

Analytics Tools Conversion Optimization 100

Martech

JANUARY 4, 2024

Here’s why taking a more holistic view of digital experience is key and how to balance best practices with your business’s unique circumstances. Dig deeper: 9 ways to improve your content’s UX beyond great writing Consider differences It is important to treat metrics such as site speed as best practices. Get MarTech! In your inbox.

Optimization 123

Optimization Analysis Comparison Opt-in 123

ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Analytics also gives you actionable data that can support a variety of intelligent content decisions. Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52