Trending Sources

The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

Best Practices for Revenue Ops: Data & Analytics

bizible

As outlined in the ebook, The Rise of Revenue Ops , there are four key pillars to revenue ops: Management & Strategy, Process Optimization, Technology & Project Management, and Data & Analytics. What does Data & Analytics mean through the lens of B2B ops?

The 17 Best Social Media Management Tools

Webbiquity

For example: one of the sources used for this post was Ian Anderson Gray’s 5 Best Social Media Management Tools. Curate visual content from a variety of sources, customize and schedule posts, collaborate among team members, and measure results with social analytics.

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The 32 Best Twitter Marketing Tools

Webbiquity

Analyzes your tweets and your followers’ tweets to show you the best times to be active on Twitter. Sample review: “You can work out the best tweeting times for your followers with Tweroid; this maximizes the exposure of your content. 11) Twitter Analytics.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. them the best rather than reaching for more eyeballs. the workforce around social business best practices. B2B Marketing.

The 29 Best Social Media Monitoring Tools

Webbiquity

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics).

In case you missed it, the best marketing posts of 2016

grow - Practical Marketing Solutions

In any event, even the biggest fans of the blog miss a lot of the best ideas every year. So I’ve summarized some of the best writing on {grow} for 2016 by. This is the episode you liked the best this year: The silver lining in the bad news about content marketing.

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Three Types of Goals and KPIs Needed for Social Media Analytics

grow - Practical Marketing Solutions

Good social media analytics are needed for businesses to understand the social consumer. ” We find that most clients have three major types of goals they’re looking to achieve with their social media analytics, revolving around: Awareness. Content analytics or analysis.

The 21 Best Content Curation Tools

Webbiquity

Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Curata features powerful analytics that measures performance and sales pipeline impact.” — SnapApp. This was the 28th post in the Best Online Business Tools series. #1:

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. them the best rather than reaching for more eyeballs. the workforce around social business best practices. B2B Marketing.

The Eight Best Social CRM Tools

Webbiquity

” Here are eight of the best social CRM tools for capturing and scoring leads, facilitating prospect and customer social media engagement, and managing sales processes, customer relationships, and marketing programs. This was the 39th post in the Best Online Business Tools series. #1:

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The 23 Best Content Ideation Tools

Webbiquity

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. What are the best tools for finding great content ideas? The best apps for capturing, organizing and prioritizing ideas?

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18 (of the) Best Web Analytics Guides of 2011

Webbiquity

Frequent best-of honoree Kristi Hines defines bounce rate, explains why it may be a problem in at least instances (e.g., ” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. 35+ tips and tricks for sexier Google analytics reports by Webdistortion.

The 20 Best SEO Rank Tracker Tools

Webbiquity

Web analytics tools like Google Analytics or Clicky are great for the former. Which one is best suited for your company depends on your specific needs and what other tools you have in place. This (AccurRanker) is by far the best to date. 16) STAT Search Analytics.

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B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. them the best rather than reaching for more eyeballs. the workforce around social business best practices. B2B Marketing.

The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

The best tool I’ve found lately is Intercom; a sort of CRM tool for SaaS software companies that makes it easy to see user activity and communicate with…application users.” This was the 43rd post in the Best Online Business Tools series. #1:

The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report.

9 Ways B2B Analytics Can Optimize Marketing Strategies

bizible

Attempting B2B marketing optimizations without accurate analytics is like flying blind. But which B2B analytics platforms are best equipped for certain types of measurement? We’ll discuss nine methods that B2B analytics can be used to optimize marketing strategies.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. A very good spying tool where you can see your competitors website analytics.” ” — RazorSocial (Social Media Analytics).

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly.

The Only Analytics That Matter Are Your Own

ANNUITAS

There is access to endless discussion groups and “best practices” that encourage us to follow what works for other marketers in terms of effective demand generation planning. Your analytics. So, what do analytics mean for today’s marketer?

The 26 Best WordPress Plugins

Webbiquity

Here are more than two dozen of the best WordPress plugins to optimize the performance, appearance, and popularity of your website or blog. Make it easy for your readers to join your email list, share your articles and optimize with analytics. 16) Google Analytics by MonsterInsights.

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Data’s Role in Predictive Analytics Marketing

Reachforce

Even though you may not have the technology (or superpowers) to know exactly what the future holds, you do have the next best thing: data. Unless you’re an expert in palm reading or tarot cards, you probably don’t have the ability to see into the future.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Sample review: “Broken links are the best way to drive traffic away from your website and blog. This was the 19th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: 3: The Nine Best Facebook Marketing Tools. #4:

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B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics

bizible

How do we gather, analyze and implement improvements based on B2B analytics in marketing? In this post we describe ways we use our multi-touch attribution product to manage performance, gather B2B analytics, and improve the customer journey. The units of B2B analytics is the touchpoint.

The 15 Best Audio and Video Editing Tools

Webbiquity

A professional video hosting and marketing platform: upload videos, optimize for search, add interactivity, monitor analytics, and set security options. This was the 38th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2:

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The 28 Best Influencer Marketing Tools

Webbiquity

Here are 28 of the best tools for influencer research and outreach. Discover compelling content for sharing, identify key influencers (blogs and video), analyze social signals to determine what works best with your audience, and measure user engagement.

Tools 79

Predictive Marketing Analytics Drive Advertising Results

Crimson Marketing

Predictive marketing technology runs on predictive analytics based on big data to give marketers a complete view of the marketing solutions that are actually working. Indeed, the analytics themselves will identify the smart choices.”

The Six Best Google+ Marketing Tools

Webbiquity

Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. This was the seventh post in the Best Online Business Tools series. #1:

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B2B Conversion Tracking Best Practices

bizible

If you’re using Google Analytics to track web conversions, a conversion can be so many different things. It passes along information from the specific ad to the web analytics platform that contains the medium (e.g. Analytics

How Big Data and Marketing Analytics Help Sales

Crimson Marketing

Marketing analytics is the answer. In answer to this challenge, we have also seen impressive new marketing analytics solutions. Do big data marketing analytics really work? . Simply put, big data marketing analytics yield powerful and profitable results.

The evolution of social media analytics

grow - Practical Marketing Solutions

You probably can’t pick up a book on social media best practices without seeing some reference to Dell. During my recent trip to Austin, I had an opportunity to catch up with Shree Dandekar , Dell’s chief strategist for business intelligence and analytics.

The 24 Best Visual Content Creation Tools

Webbiquity

A cloud-based Visual Analytics Platform to create rapid visualization of business information and dynamic data sets. Best part about it is that it’s free. You simply choose from millions of photos, and it’ll put together what looks like the best presentation in the world.”

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How Host Analytics Operationalizes Intelligent Workflows With Predictive Analytics

Infer

Over the years we’ve had the tremendous opportunity to work with some of the best companies in the world that are helping to shape the future of predictive for sales and marketing. Prioritize and focus reps on the best-quality leads to boost sales productivity and efficiency.

8 (of the) Best Web Analytics Guides of 2010

Webbiquity

Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid? Discover the answers to these questions and others here in eight of the best guides to web analytics of last year.

What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Point

HS) Brian, I was at Dreamforce in San Francisco earlier this month and it seemed like every other exhibitor was trumpeting “analytics”. Even Salesforce announced their own Analytics cloud. Why do you think analytics is suddenly such a hot topic? (BK)

A Marketing Analytics Checklist for 2017

Content Standard

Whether you set the bar high last year, made some lofty promises during your end-of-year review, or received an executive mandate from leadership, you have big goals set that make your marketing analytics want to cry.

Pinterest Analytics

Vertical Response

That’s where Pinterest analytics comes in. By understanding the analytics on your Pinterest business account, you can watch your website visits and sales grow. Bank of America is a great example of using Pinterest Analytics to identify top-performing pins and topics that users find most helpful. Their Better Money Habits board focuses on putting out the most helpful, best-performing content, like detailed financial education. Best in search.

Predictive Analytics: Should Automated Content Selection Work by Segment or Individual?

Customer Experience Matrix

At an operational level, the individual-level systems use automated analytics to rank all possible content choices for each individual using that individual’s data. Segment-based systems work best when only a few choices are available.