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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Social Media Case Studies.

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

The same study revealed that only 37% of B2C marketing organizations (and 32% of B2B marketers) have a documented content marketing strategy, even though those with a documented strategy are more effective across the board. Google Analytics can be a useful (and free!)

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Trending Sources

23 Outstanding Social Media Marketing Guides

Webbiquity

How are social media marketing best practices evolving? How can marketers make the best use of visual content? Find the answers to these questions and more here in some of the best guides to social media marketing and measurement of the past year.

Short-form & Long-form: Where They Fit in Your Content Strategy

ScribbleLive

Pro tip: An extensive study from medium.com found that 1,600 words – or about 7 minutes of reading time – is optimal. Examples include (bulkier) blog posts, whitepapers, e-books, case studies, and webinars. An interactive case study that begins with a challenge, middles with a solution and ends with a happy result is a great example. Create content that is highly data-driven, analytical and backed by a lot of research.

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Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” What’s the best way to accomplish it? Facebook work best over lunch). Track your campaign like a case study.

50 Things We Learnt About Content Marketing This Year

BuzzSumo

We ourselves conducted 5 major content marketing research studies ranging from analyzing 500m Facebook posts to analyzing the shares and links of 1m posts to a study of the most viral web articles. BuzzSumo/Moz study ). How to’ and Practical Content. Case Studies.

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. In this article I’ll tell you how to best engage with Facebook fans.&# Tactics include tying your post frequency to number of fans, creating an editorial calendar and varying the types of content posted. Facebook is an extraordinary phenomenon.

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You Need to Understand These 6 Things About What B2B Buyers Want

Act-On

Developing content and resources (calculators, assessment tools, videos, case studies, and whitepapers) that are solely for each group. And I could use Google Analytics ― a free, widely-used tool ― to do the job.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million.

5 New Year’s Resolutions for Marketers

Act-On

Create and update the content that’s driving the best results, and retire the rest. Which formats get the best results? Make Google Analytics my home page. I’ve decided to block out an hour or two on my calendar every week to catch up on reading industry best practices.

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Be Inspired: The Best B2B Content Of 2015

BuzzSumo

Ok, we are calling it early but here are our views on some of the best B2B content of 2015. Identifying the top or best content is clearly a subjective task. Also what is meant by “best content”? Or the content that generated the best leads and most conversions?

12 Marketo Summit 2017 Sessions You Should Attend

bizible

A case study in operating marketing like sales, from CMO planning to demand generation. Additionally we can see there are multiple sessions that cover topics such as Customer Experience, Marketo Best Practices, Sales Alignment, and Account-Based Marketing.

How to Leverage Social Intent Data for Email Marketing

Modern B2B Marketing

They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry. On Twitter, you can identify potential buyers based on their tweets and following relations. I’d love to hear your tips, tricks, and best practices!

The Data-Driven Marketer's Guide to SiriusDecisions Summit 2016

bizible

More than 100 case studies will be presented on Tuesday, May 24, along with a kickoff keynote from Alton Brown. Additionally, we’re super excited for what the future of Virtual Reality means for the B2B Marketing community-- think VR product demos, case studies etc.--

The Colossal Content Marketing Report: Blogging Basics and Beyond

Modern B2B Marketing

Author: Maggie Jones Last week, competitive intelligence platform TrackMaven released their “ Colossal Content Marketing Report ” – an analysis of blogging culture, pain points, analytics, and more. of social shares were on Twitter, and Facebook “likes” accounted for 33.8%.

10 Trends That Defined Digital Marketing in 2016

Modern B2B Marketing

This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. In April, Twitter introduced Ad Groups. Compare that to these case studies for targeted ads on social platforms: VistaVu, a business intelligence and software company, saw an 18.2%

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget.

7 Things You Can Learn from Influencers at Marketing Nation Summit

Modern B2B Marketing

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. Analytics and Data Matter. Analytics and data have always mattered.

How Kele Developed a Personalized Email Strategy

Modern Marketing

Follow Jen on Twitter @Jenny_Iggy. One of the best ways to target customers accurately is to create messaging and marketing tactics that resonate depending on a customer’s buying cycle or frequency. Check out the case study on how single-source supplier Kele did just that.

How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media.

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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names. ” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just.

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Planning Social Media Content? Ask Yourself These 9 Questions

Hubspot

Back in the day, I had to make the case for some businesses to even have a social media presence in the first place. In any case, knowing what you’re promoting should run in tandem with your social media schedule. Despite our best planning efforts, unexpected things still come up.

39 Fantastic Inbound Marketing Blogs You Ought to Be Reading

Hubspot

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. B2B Inbound Marketing Tips and Tools: Landing Page Best Practices. Best Practices for Your DIY Email Marketing Campaign. Twitter Etiquette: 24 Guidelines to Tweet By.

2013 in Review: Top Content Marketing Assets & Initiatives for the New Year

KoMarketing Associates

And the Nominees for Best 2013 Content Marketing Ideas Are…. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 10 of the Best B2B Facebook Pages. A Case Study In B2B SEO Keyword Analysis. Mobile SEO Best Practices.

KoMarketing Year In Review: Top Posts & Milestones from 2017

KoMarketing Associates

30 SEO Best Practices for B2B Organizations in 2017. 4 Actionable Insights from Google Search Console Search Analytics Reports. New Success Stories – There have been times when prospects would review agency capabilities but question success when more recent case studies could not be publicly discovered. This past year we decided to change that and released two new case studies on SEO-centric content marketing.

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100+ Quick Ways to Find Blog Post Inspiration

KoMarketing Associates

In fact, as my colleague Casie notes in a recent post, writing is one of the best ways to grow your SEO career. Keep tabs on trending topics on Twitter. Use Hashtagify to search on the best hashtags to reach your audience. Write a “Best of” post. There are 1,025,109.8

38 Fantastic Inbound Marketing Blogs You Ought to Be Reading

Hubspot

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. B2B Inbound Marketing Tips and Tools: Landing Page Best Practices. Best Practices for Your DIY Email Marketing Campaign. Twitter Etiquette: 24 Guidelines to Tweet By.

9 Link Building Email Outreach Templates That Actually Work

Hubspot

1) The best way to generate quality backlinks is to publish exceptional content publishers organically cite. I just followed you on Twitter, and I saw you've been tweeting about Facebook's F8 conference. Best, Jack. Best, Jack. Best, Jack. Best, Jack.

How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google

Hubspot

A data-driven approach to identifying the types of content you should share is to look at your marketing analytics and identify the most popular pages on your website. For instance, in HubSpot's software, we look at the Landing Page Analytics tool to figure out which marketing offers (e.g.

87 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. We’ve done our best to put them in their most natural spot. Data & Analytics. ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013).

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5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

The Marketer's Guide to Search Engine Optimizing Non-Written Content

Hubspot

Best Practices for Image SEO. Here’s a bad, better, best example for the ice cream example to see what I mean. Best : alt=”Popular ice cream flavors”. Best Practices for Video SEO. Best Practices for Audio Content SEO. Twitter.

The ROI of Paid Social Media Ads

Modern B2B Marketing

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. Twitter Promoted Tweets. Source: Marketo Revenue Cycle Analytics. Source: Marketo Revenue Cycle Analytics.

30+ Best Marketing And Tech Blogs To Follow In 2018

Altitude Branding

To help answer that, the following list surveys the very best. Best Tech Blogs To Read. With thousands of projects completed to date; they offer comprehensive multilingual content writing services, including business writing, web page content, articles, blogs, press releases, travelogues, case studies, whitepapers, and academic writing across print, electronic, and digital media platforms. Feel free to follow Brian on Twitter or at BrianManon.com.

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70 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. We’ve done our best to put them in their most natural spot. Data & Analytics. ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013).

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5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Why Host a Blog on Your Corporate Website?

delicious b2bmarketing

A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them. Case studies?

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B2B marketers are stumbling in the dark

delicious b2bmarketing

Practices post-mortems – learning organisations build in a review after just about every activity to capture the learning. Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto.

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Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

We’re quickly reaching the point where a mobile marketing strategy must even include discussion of wearable technology and how best to present context via that channel. This could include things like case studies, how-to guides, glossaries, directories and similar reference materials.

Evolution of Marketing for Professional Services: New Learning Frontiers

Hinge Marketing

Web analytics tools that help us measure, collect and analysis the surfeit of online data so that we may optimize our web usage. LinkedIn, Twitter, Facebook, YouTube, and others). You also need online analytics, research, strategy, and a deep understanding of statistics.