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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns. How to Qualify Web Traffic with ZoomInfo WebSights Historically, a problem with retargeting is the lack of insight needed to qualify and parse out high-value traffic.

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Why Settle for Less? Choose DealSignal Over Zoominfo and Apollo

DealSignal

You’ve probably heard of DealSignal , ZoomInfo, and Apollo, right? Here’s the deal: while ZoomInfo and Apollo have some good points, they also have a few misses, especially in key areas that really matter for businesses. A notable shortcoming of ZoomInfo is the static nature of its database.

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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns. How to Qualify Web Traffic with ZoomInfo WebSights. Case Study: Akrobi doubles pipeline with ZoomInfo WebSights.

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6 Decision Intelligence Tools You Should Be Using Right Now

Marketing Insider Group

CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. Still, many of these offerings have predictive analytics to help you make decisions. Use a CRM with built-in predictive analytics to gain deeper insights into your customers and their patterns.

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The Difference Between Firmographic and Technographic Data

Zoominfo

Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments.

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How Using the Right MarTech Tools Can Help Drive Sales

Marketing Insider Group

What’s more important is the real-time analytics and feedback you can gain from these platforms. This segment of MarTech tools is saturated, but some of the top players are Hootsuite , Buffer , Sprout Social , and Loomly. By using AI tools in the process, there’s a deep analysis based on user behaviors taking place.

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

These behavior-based buying signals are a goldmine for your sales and marketing teams. Fit Data: From technographic data to firmographic data to demographics, this includes all the different ways of segmenting and scoring prospects. These digital footprints signal behaviors that can inform sales and marketing tactics.