ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
Ambal's Amusings
OCTOBER 15, 2009
But regardless of whether overall or drilling down to one prospect’s activity, we now also have the ability to assign more meaning to online behaviors because we can know just who’s doing what, when, in what combinations and how often. In order to generate leads marketers have to know how to use the analytics.
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