Remove Analytics Remove Behavior Remove CRM Remove Email Campaign

Lead Nurture Drip Email Campaigns 201: 4 Tools to Implement Campaigns

Hinge Marketing

Now that we’ve covered the basics of lead nurture drip email campaigns , it’s time to discuss the four tools professional services firms need to have in place in order to implement them. Below are four key tools to get started with lead nurture drip email campaigns.

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM.

CRM 36

Trending Sources

6 Lead Nurturing No-No's to Avoid in Your Email Campaigns

Hubspot

This means lead nurturing campaigns are necessary to help move these 50% of leads through the sales cycle to make them better ready to make a purchasing decision. That said, implementing an effective lead nurturing email campaign can be much harder than it sounds.

Future of Marketing Automation: Grow or Die

Customer Experience Matrix

Like everyone else, I’m seeing greater use of social, mobile, and video; more cross-channel campaigns; closer cooperation between marketing and sales; and expanded use of analytics. But CRM systems are deeply embedded in sales departments, so they block growth in that direction.

Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat

Act-On

And if you think you’ve got a long path to conversion, consider this: marketing agency Starshot manages nurturing campaigns for sales cycles up to three years long! Let’s take a look at a few of the marketing automation tactics B2B marketers use to nurture prospects and keep them coming back for more: Automated Email Programs : Email campaigns can deliver timely content and offers to leads based on where they are in the funnel, their attributes, what actions they take, and more.

MQL 46

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Even better, you have a direct way to talk to them, via their inboxes, and they’ve opted in to your email list, so they do expect to hear from you. There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality.

Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing

Act-On

Data-driven marketing is simply a broad strategy that places emphasis on audience analytics, consumer insights, and predictive intelligence. Email marketing campaigns are a great way to reach your target audience.

Funnel 100

Email Marketing vs. MA Solutions: Which is Right for Your Business?

Act-On

It wasn’t long ago that many small-business marketers were deploying email marketing, but viewed marketing automation (MA) as a tool for mid-size and enterprise organizations only. Email marketing tools are primarily designed to be good at one thing: email. Email usage.

4 Ways to Marry Your Email Marketing and Website Optimization Strategies

Modern B2B Marketing

It’s the sound of millions of emails, targeted ads, and personalized web experiences fighting for relevance. According to Direct Marketing Association, for every $1 spent on email marketing , the average return-on-investment is $40.56. Use Website Data to Validate Email Segmentation.

Marketo Marketing Nation Summit: Who’s Talking About B2B Data?

Leadspace

At Leadspace, we truly believe (and our case studies validate) that accurate data paves the way for successful demand generation campaigns and engagement. It sounds simple, but anyone who manages their CRM and marketing automation instances will know the level of work involved.

Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat

Marketing Action

And if you think you’ve got a long path to conversion, consider this: marketing agency Starshot manages nurturing campaigns for sales cycles up to three years long! You can set up emails based on birthday, anniversary, or expiration date triggers.

MQL 32

How to Leverage Social Intent Data for Email Marketing

Modern B2B Marketing

We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. Recent research found that the average office worker receives 121 emails every day. Email Marketing b2b

SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. This breadth isn’t accompanied by tremendous depth: SalesFusion’s campaign management and built-in CRM tools are a bit limited. But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand.

Beyond Marketing Automation: Building a Complete Marketing Infrastructure

Customer Experience Matrix

But B2B marketing automation products are largely limited to data they generate internally or import from CRM. But campaign management, which I think is email campaigns but might be Web ad campaigns, also rates as harder than marketing automation.

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

Content Marketing – This strategy is all about creating and distributing content (blog posts, eBooks, email, infographics, presentations, videos, whitepapers, etc.) This strategy is usually a component of a larger, multi-channel campaign aimed at generating leads for sales teams.

SiteCore Adds Analytics and Marketing To Web Content Management

Customer Experience Matrix

Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. The integrated analytics should save considerable effort for marketers. SiteCore describes this as closing an “actionability chasm” between analytics and execution. The chasm is created by the traditional approach of using analytical systems (often sold as externally hosted services) that are separate from the underlying content management system.

Architecture Marketing: 5 Tools to Measure Success

Hinge Marketing

CRM One foundational building block that helps you understand the business opportunities driven by your marketing efforts is the CRM (Customer Relationship Management). Google Analytics is an incredibly powerful tool that your firm can leverage with appropriate training and setup.

10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm

Hinge Marketing

But the world of B2B marketing strategies has expanded, and the behavior of professional services buyers has changed. It brings together all of your online marketing channels into one centralized system for creating, managing, and measuring programs and campaigns.

Which Marketing Software Applications Matter to B2B Marketers?

Marketing Action

Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t.

How Context Strengthens Your Entire Marketing Funnel

Hubspot

In the early days of online marketing, tools like Google Analytics helped us understand our audience in aggregate. Web analytics fueled a revolution in marketing based on data, but it was marketing in aggregate. Email & Marketing Automation.

Businesses See 500% Lift in Email Conversion with Personalized Video from Vidyard

Vidyard

Personalization helps Act-On, Cetera Financial Group, Lenovo and Tradeshift get – and keep – audience attention in crowded email inboxes . By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent. Cetera Financial Group saw a 600-percent increase in email click-through rates. Those viewers also spent 62 percent more time than average on Act-On’s campaign landing page.

Intermediate Techniques to Build a Better Email Marketing Campaign

Hinge Marketing

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Now it’s time to step up your game and make your campaigns as effective as possible. What action do you want leads to take when they read your emails?

CTR 36

87 New (Really) Marketing Automation Stats

Marketing Action

Email Marketing. Data & Analytics. B2C marketers who take advantage of automation – which includes everything from cart abandonment programs to birthday emails – have seen conversion rates as high as 50%. eMarketer, Email Marketing Benchmarks , Feb 2013). Email (65%).

Stats 54

Embracing the Age of the Customer: How to Become Customer Obsessed

Modern B2B Marketing

When marketers don’t have access to both behavioral and demographic data, they can’t truly know their customers. Marketers can’t understand their customers without a dynamic base of data, including behavioral, transactional, and demographic data. The last piece, of course, is analytics.

Aging 30

Embracing the Age of the Customer: How to Become Customer Obsessed

Modern B2B Marketing

When marketers don’t have access to both behavioral and demographic data, they can’t truly know their customers. Marketers can’t understand their customers without a dynamic base of data, including behavioral, transactional, and demographic data. The last piece, of course, is analytics.

Aging 29

Marketing Must Master Its Own Technology

Marketing Action

With new technology such as web analytics, CRM, marketing automation, SEO auditing, and more, marketers need to master their own technology, or include a marketing technologist who can bridge the gap between marketing and IT on the team.

Lead Nurturing’s Biggest Challenges

PureB2B

Technology has allowed marketers to scale their lead nurturing campaigns with readily available automation tools and easy-to-use CRM software. But just like any marketing plan, you need to launch a targeted lead nurturing campaign for it to work to your advantage. Using the wrong strategy can backfire and damage your brand, so it’s important to be aware of what to avoid when creating a nurture campaign. Challenges of Lead Nurturing in Marketing Campaigns.

20 Marketing Automation Terms Marketers Should Know

Hubspot

Behavior-Based Marketing Automation. Behavior-based marketing automation refers to a system that triggers emails and other communication based on user activity on and off your site. Cross-Channel Analytics. Landmark Emails.

Marketing Automation vs. Automated Email Engagement: Which Is Right For You?

IKO-Systems

Upon first glance, you might be thinking that Marketing Automation Platforms (MAPs) and Automated Email Engagement solutions are practically identical. After all, they’re both used to send emails, right? The following post will clarify and explain exactly what role the up-and-coming Automated Email Engagement Solution plays and how it functions in comparison to the MAPs we’ve come to know. – Management of marketing campaigns.

3 Steps to Choosing the Right Marketing Automation Solution for Your Agency

Marketing Action

The marketing automation solution you choose should support: Asset creation, such as email messages, landing pages, and online forms. Easy, minimal-click campaign creation, management, and scheduling. Automated programs for lead nurturing, trigger email campaigns, etc.

Marketing Blog Marketing Automation | Lead Generation | Email.

Salesfusion

Email Marketing. Email Designer. Email Personalization. Behavioral Targeting. Web Analytics. Webinar Campaigns. Social Analytics. Campaign Manager. CRM Integration. Sage CRM. Sugar CRM. CRM API. Email Marketing.

Is Email Marketing Dead?

Hubspot

In 2009, the Wall Street Journal ran an article called " Why Email No Longer Rules ," which led to extensive discussions about whether email had seen its last, best day. The first two points were what really trounced email initially. But to be successful, emails needed to evolve.

Adding Marketing Automation to your Digital Mix

Modern B2B Marketing

To illustrate, let’s look at a few ways marketing automation can help with a digital B2B marketing mix: Campaign Design. Email integration. Integration with CRM systems. Integrated analytics.

Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. The greatest divergence from industry norms is Treehouse contacts always enter campaigns by completing a form. Other systems select campaign members with rules that can access a broader set of data. It has since added a connector for Oracle CRM On Demand. Web analytics.

Marketing Automation vs. Automated Email Engagement: Which Is Right For You?

IKO-Systems

Upon first glance, you might be thinking that Marketing Automation Platforms (MAPs) and Automated Email Engagement solutions are practically identical. After all, they’re both used to send emails, right? The following post will clarify and explain exactly what role the up-and-coming Automated Email Engagement Solution plays and how it functions in comparison to the MAPs we’ve come to know. – Management of marketing campaigns.

Three Reasons Executives Should Invest in Customer Strategy Before Marketing Automation

Tony Zambito

  Demands for sales force automation, marketing automation, social media platforms, content marketing platforms, lead generation programs, and much more presented with business case studies that appeal to the analytical side of business logic. Image by DavidErickson via Flickr.

Aprimo Marketing Studio Expands the Scope of Marketing Automation

Customer Experience Matrix

The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration. These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis.

How SnapApp Uses SnapApp: The Personality Test for Content Marketing

SnapApp

As a result, we've created guides specifically targeted to these segments, but aside from running our own marketing automation email campaigns, getting this content out to the masses at scale is a serious challenge. However, what you didn't see in the app, was that the lead information you submitted was sent directly to our CRM system in real-time, and that your answers to the test were appended to your lead information.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Google Analytics. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Social CRM - How some companies are using it. OnPath , November 19, 2010 Yesterday we hosted an event titled: Social CRM: What is it? Our panelists had a candid discussion about the merits of Social CRM. an email newsletter).