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Artificial Intelligence in Marketing: Finding Efficiencies in Your Toolkit

SmartBug Media

Whether you’re looking up driving directions, browsing your streaming service’s content recommendations, or simply scrolling your social media feed, a form of artificial intelligence is likely at work. Often, artificial intelligence is used as a blanket term for computer systems that work beyond the limits of human perception.

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How IT & RevOps Partner to Drive Efficient Revenue Growth

LeanData

RevOps may see IT as a barrier, blocking them from automating things that improve processes and productivity. When IT is viewed as a revenue enabler and silos are removed , IT and RevOps have the potential to drive more efficient revenue growth together. This works best when IT partners with RevOps, but first, silos must come down.

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How marketing ops can learn to speak C-suite

Martech

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. This disconnect isn’t just a minor inconvenience; it’s a significant barrier to strategic alignment and shared success. Sophisticated analytics tools?

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Adoption of Video Messaging and Screen Recording in Business Skyrockets by 400% as Remote Work Becomes the New Normal

Vidyard

KITCHENER, Ontario – June 25, 2020 – In the wake of the COVID-19 pandemic, businesses everywhere are adopting new technologies to stay connected with customers, employees, and their own teammates while working remotely. Since mid-March, when remote work began for many in North America, Vidyard has added 2.8

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6 marketing automation use cases where AI can help with data quality

Martech

Part 1, AI marketing automation: How it works and why marketers should care, is here. And despite easier-to-use tools, training was still an adoption barrier to (proper) data input. But, we all knew it was most efficient to prevent inaccurate data from entering the system, which would result in erroneous results downstream.

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Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. A: Never put up barriers for yourself.

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Adoption of Video Messaging and Screen Recording in Business Skyrockets by 400% as Remote Work Becomes the New Normal

Vidyard

Since mid-March, when remote work began for many in North America, Vidyard has added 2.8 Video is simply more efficient, more expressive, and therefore more effective than standard text,” says Michael Litt, co-founder, and CEO of Vidyard. In the past 90 days, Vidyard has added 2.8