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10 Marketing trends to watch for 2017

Biznology

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017. Social analytics.

Report: Targeting & Predictive Analytics Driving Changes in B2B Email

The Point

BA) In your opinion, what is the single hottest trend in B2B email marketing at the moment? BA) What tips would you share with B2B marketers learning to think “mobile-first” when producing email content? (HS)

9 Ways B2B Analytics Can Optimize Marketing Strategies

bizible

Attempting B2B marketing optimizations without accurate analytics is like flying blind. But which B2B analytics platforms are best equipped for certain types of measurement? We’ll discuss nine methods that B2B analytics can be used to optimize marketing strategies.

Five 2015 digital marketing trends for your consideration

grow - Practical Marketing Solutions

Here are some views of possible 2015 digital marketing trends that have my wheels turning. The post Five 2015 digital marketing trends for your consideration appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Digging a bit deeper into the details, though, three key themes emerged from the year’s biggest technology event that are relevant for B2B marketers: 1) Artificial intelligence = Predictive analytics. If this is not the next big thing, I don’t know what is.

Best Practices for Revenue Ops: Data & Analytics

bizible

As data plays an ever-increasing role in today’s B2B organizations, both marketing and sales operations professionals are in position to solidify their place as critical revenue drivers. In this article, we’ll focus on best practices for the fourth pillar, Data & Analytics.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. B2B buyers are people too, just like you.

In B2B Marketing, Don’t Forget the Basics

Webbiquity

What’s the next new tactic, channel or trend we need to have on our radar? Which technologies do we need to watch next, to understand their impact on marketing strategies and tactics—”big data” analytics?

Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

What will successful B2B marketers to be doing more of, or differently, in 2016? Download the eBook to read all of the thoughts from these experts regarding the keys to B2B marketing success in the coming year.

The state of B2B marketing in Asia—moving toward digital

Biznology

A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. He kindly agreed to share his perspective on B2B developments in Asia.

Why B2B Businesses Are Rapidly Waking Up to Predictive Analytics

Leadspace

By now most B2B marketers understand the importance of marketing analytics. No lead generation strategy would be complete without some kind of analytics tool behind it. A survey by Regalix earlier this year revealed that 82% of B2B companies use marketing analytics tools.

VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

I finished the latest release of the B2B Marketing Automation Vendor Selection Tool (VEST) yesterday, which is always a great relief. In fact, if you count lead scoring and content testing as part of analytics, seven of the dozen items fell into that category.

10 Trends for B2B Marketing in 2017

Kapost

As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. Is mobile a big contender for grabbing market share in the B2B space? It’s the backbone that supports any B2B marketing trends you implement.

Reboot Buyer Insights To Drive B2B Growth

Tony Zambito

B2B companies are faced with the most transformative era in business history. The scale of disruption will mean the B2B buyer and seller dynamic will continue to be rocked. What are signs B2B senior executives will know they are in need of a reboot of their buyer insights?

10 Epic Shifts that are Re-Writing the Rules of Marketing

grow - Practical Marketing Solutions

You may find it strange that I don’t include “Big Data” in this list of 10 trends. We’ll see experience-based KPIs and experience analytics beyond simple sentiment and customer satisfaction.” What’s your take on these trends? By Mark Schaefer.

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Data Analytics Is Critical For Success

Kaon

With emerging technologies, the need for data analytics is critical, which helps organizations uncover consumer patterns, trends, unforeseen correlations and other valuable consumer insight. Both parts of the analytics mentioned above need to be implemented to ensure optimal success.

Email Marketing Trends and Stats

distribion

We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. A/B testing to track reader responses and successful email analytics.

Stats 24

10 Trends That Defined Digital Marketing in 2016

Modern B2B Marketing

Continued learning is critical, and if you’re not taking the time to keep up with industry news and marketing trends, your efforts may fall flat. Read on for 10 trends that propelled the biggest changes in digital marketing this year: 1. Big Data and Real-Time Analytics.

LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit

Customer Experience Matrix

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. To move past the very obvious, ABM vendors – whose basic business is selling ads targeted to specific companies – could also use predictive analytics to refine their ad targeting.

Analytics: The Essential Ace in Every Hand

VisionEdge

Yet surprisingly, many marketers are willing to implement marketing programs sans analytics. Analytics is an essential card — actually an ace — in every marketer’s deck for enabling fact-based decisions and improving performance, and most importantly, for being smarter. And when it comes to analytics, the other card is data. To harness the power of your analytics card, identify your data issues and create a plan to address them.

The Future of Pipeline Marketing: Trends Marketers Need To Watch For

Radius

2016 has been a year of technological innovation and adoption in the B2B marketing world. With the growth in solutions, channels, and data, marketers have increasingly become more analytical and strategic when implementing campaigns to drive revenue.

The 10 most fascinating people in B2B marketing in 2016

Biznology

Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. Gary Skidmore founded one of the more effective B2B call center operations in the pre-modern B2B marketing days.

3 Technology Trends Powering Account-Based Marketing

Modern B2B Marketing

Author: Amar Doshi There’s a lot of talk around account-based marketing (ABM) in the B2B marketing realm and for good reason. Below, we’ll explore how three major technology trends have made ABM execution more efficient and scalable: 1. Targeting and Personalization b2b

Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017

Act-On

And yeah, we do what we like to call technical marketing, which is anything along the lines of SEO, analytics and conversion rate optimization. With that said, what are the top trends for 2017 in search marketing? The Top Trend in 2017 For Search Marketing. NATHAN : It raises one question that maybe a business owner is saying, Well, I look at my analytics and all my traffic’s on my desktop and none of it’s on my mobile.

How to Answer 11 Common Marketing Questions Using Analytics

Hubspot

How are your contacts trending month over month? To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for. Marketing Data Analytics Daily

[Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics

Radius

We’re not sure if even we could have predicted the massive momentum of predictive analytics that has happened in the past few years. Whether it’s upward trending on Google Trends , news reports and research papers, or the scores of conferences and events dedicated to the topic, it is clear that it’s a hot business topic and one that will only grow in importance. Like many trends, it has taken some time to figure out whether the idea has “legs.” B2B Marketing

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? What do 91% of B2B marketers do, but only 36% do well? (No, B2B Marketing ).

4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation

Modern B2B Marketing

So it’s no surprise that predictive analytics is an increasingly popular topic. Predictive analytics uses big data and machine intelligence to calculate how likely a specific outcome is based on customer data and historical actions. Maximize Small Data with Predictive Analytics.

The Future of Pipeline Marketing: Trends Marketers Need To Watch For

Radius

2016 has been a year of technological innovation and adoption in the B2B marketing world. With the growth in solutions, channels, and data, marketers have increasingly become more analytical and strategic when implementing campaigns to drive revenue.

4 Marketing Analytics That Matter for Driving Higher Revenue

Modern B2B Marketing

Here are four marketing analytics for demonstrating marketing’s ability to drive revenue: Flow: Where are prospects connecting with your marketing programs? Marketing Metrics b2b

A 101 in Marketing Analytics

Modern Marketing

by Anna Glushkovsky | Tweet this Do you shy away from analytics? In order to make sense of these numbers, you’ll mostly likely use benchmarking or trending. If you know these analytics and can get started in benchmarking, you’ll be ready to take on the world.

CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Modern B2B Marketing

Over the last 12-18 months, Autodesk has completely revamped their hiring strategy and now looks for people who meet their C-A-A profile (Content, Analytics, and Automation). Digital Marketing b2b Consumer

CMO 50

Key B2B Demand Generation Strategies for 2015

The Point

We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. What is the first B2B marketing strategy that marketers must consider for 2015? (HS) AN) Are you looking at new B2B marketing strategies or tried-and-true approaches this year?

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

NuSpark

In the B2B marketing environment, successful ABM is the gold standard companies aim for. Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities.

4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit

Modern Marketing

by Jesse Noyes | Tweet this It’s impossible to escape the seismic shifts that have rocked the B2B marketing world in recent years. They want to discuss the emerging trends and strategies that can drive demand. This year, Jonathan shared the four B2B marketing trends people will be chatting about. Only four years ago, not that many B2B organizations were seriously talking about data, Block says. Put this next to the data trend.

Ebook Analytics and What We Didn't Expect to Find Out

bizible

We never would have discovered these analytics otherwise. When reporting on eBook analytics, B2B marketers usually analyze landing page views (equivalent to CTA clicks on blog posts, ads, etc.) Ebook Analytics: Views → Downloads Conversion.

Predictive Buyer Modeling Is Changing the Future of B2B

Tony Zambito

I would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future. The ability to make decisions based on predictions is becoming an essential attribute for B2B executives.

An Overview of Google Analytics Goals & Conversion Metrics

NuSpark

It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior. Many of these pages you can track anyway under the Content section of analytics as well. Google Analytics.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. Analytics measures both visits and visitors in your account.

B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. According to the report findings, 68 percent of marketers surveyed are already using some sort of analytics program.