NuSpark Consulting

MAY 25, 2013

It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior. Google analytics measures website activity, with the goal to track visitor behavior. Goals are typically separated into 3 buckets: Page URLs: . E-commerce: A purchase.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Digital B2B Marketing

NOVEMBER 21, 2013

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. You don’t control the URL that is shared.

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

BOP Design

DECEMBER 10, 2019

Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. In this post, we’ll walk you through the steps to create an effective B2B marketing strategy for your company or brand. Any external sources you need (SEO company, B2B marketing agency , web designer, printers, etc.). Define Objectives.

Marketing Agencies 2 68

Marketing Agencies 2 B2B Marketing Work Management Marketing & Strategy 68

Blue Flame Thinking

MAY 20, 2021

This is an Instagram-inspired scrolling list of newsletters tucked off to the side, where they aren’t seen unless they’re sought out. This is the main feature marketers need to be aware of, because users may tend to seek out newsletters less when they aren’t showing up in between important emails. Answer: Yes.

Email Marketing 98

Email Marketing Marketing Analytics Tools Privacy Newsletter 98

Marketing Insider Group

JANUARY 27, 2020

As you gain traction and customers, you can migrate your content to their hosted paid version with a custom URL with your own brand stamped on it. Google Analytics: Learn all about your blog or website’s audiences and the actions they take while they’re on your site. June: Take a Good, Hard Look at Your Analytics.

Startups 343

Startups Marketing & Strategy Marketing Strategy Content Marketing 343

Circle Studio

MAY 31, 2018

While all European Union (EU) businesses should now be fully compliant with the General Data Protection Regulation (GDPR), B2B firms based in the United States are still wondering what GDPR means for them. Hubspot, Act-On, Marketo), advanced web analytics (e.g. Change your Google Analytics snippet to make IP addresses anonymous.

Privacy Policies 60

Privacy Policies B2B Marketing Doubleclick Privacy Protection 60

Convert

JANUARY 25, 2021

Defining goals is a fundamental component of any digital analytics attribution plan. SaaS or B2B), this might be app downloads, lead form submissions, creating a new account, or free trial signups. The content category includes conditions that relate to your site content (like URL, domain, queries, and protocols used): Traffic Sources.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

Goodish Agency

AUGUST 5, 2021

The nurture stage is a multi/cross-channel approach including promotions, sales, product/service updates, newsletters, retargeting ads, and more. Amplitude This analytics tool helps you to understand your user data to make better decisions for optimizing your site. What does it take to be a growth marketer?

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

BOP Design

DECEMBER 18, 2017

If launching a new B2B web design for your firm is a top priority in 2018, now is the time to do a quick audit of your existing website. Here are questions to help you perform a quick 5-minute B2B web design audit : How Long Does It Take the Website to Load? First things first, how long does it take your B2B website to load?

Marketing Websites 53

Marketing Websites B2B Lead Scoring Lead Ranking 53

Brandwatch Marketing

MARCH 7, 2023

people watching digital video content 78% of people watch online videos every week , 55% watch every day It’s estimated that video will account for 74% of all online traffic in 2017 [bw_banner_cta type=1 url=” [link] /” button=”GET THE REPORT” title= “What can billions of tweets tell us about the world?

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Sprout Social

JANUARY 26, 2023

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads.

Paid Content 126

Paid Content Advertising Agencies Planning Word of Mouth 126

Optinmonster

AUGUST 3, 2021

ActiveCampaign will give you an API URL and API key to connect your account. OptinMonster lets you segment leads according to what they signed up for, such as your webinar, email newsletter, discounts, and more. After your campaign has got some engagement, you can track its performance with OptinMonster’s built-in analytics.

API 83

API Trigger Marketing CAN-SPAM Rules 83

Convince & Convert

MAY 23, 2017

If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer. Click To Tweet.

Brand Identity 129

Brand Identity Branding Marketing Analytics Tools Traffic 129

Strategic-IC

APRIL 6, 2022

We’re just good B2B Marketers and ABMers. But in recent years it’s become a hot topic for B2B marketers. It’s an untapped pool of knowledge and insight that marketers need to learn to work around and leverage to support their B2B marketing efforts – and that’s where Dark Social comes in. URL Shorteners: Platforms like Bit.ly

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

LeadsRX

MARCH 9, 2022

Customer Journey Analytics. Optimize conversion paths across marketing programs and content with customer journey analytics. Customer journey analytics (CTA) lets you see consumer behavior as they interact with your brand. For example, you could track new account signups, newsletter subscribers, eCommerce purchases, etc.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Adobe Experience Cloud Blog

MAY 24, 2010

Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. Here, we’ve identified 5 absolutely free marketing tools for B2B marketers. Google Analytics. banner, email) or campaign name (i.e.,

Marketing Automation Services 48

Marketing Automation Services B2B Marketing Marketing Analytics Tools Tools 48

NuSpark Consulting

DECEMBER 31, 2011

Test and measure your content using tools such as Google Analytics, social media insight analytic platforms, and URL tracking such as Bit.ly, and determine which kinds of content via which channels bring more traffic to your site, and engage most audiences. your email and newsletter content. your website, b.)

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

SendX

MARCH 18, 2021

What is B2B email marketing? Let's first clarify how B2B is different & similar to B2C. B2B means business-to-business, while b2c means business-to-customer. In B2B communication focuses on information, facts, and profit. Why B2B email marketing? So here are the 8 best ESPs for your B2B biz. Integration.

Marketing Management 363

Marketing Management Budget Programs Email Marketing B2B Marketing 363

SmartBug Media

APRIL 12, 2021

Guest author Holly Stanley is is a freelance B2B content writer for SaaS and digital businesses. If you’ve set up e-commerce within Google Analytics, you can get data on this by going to “Behavior,” then “Site Content,” and “All Pages.” Use Google Analytics to see how much traffic you’re getting from individual social media platforms.

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Brandwatch Marketing

JANUARY 2, 2019

The top 3 content marketing tactics are social media content (83%), blogs (80%), and email newsletters (77%). 89% of B2B marketers use content marketing strategies. bw_banner_cta type=1 url=” [link] /” button=”GET THE REPORT” title= “What can billions of tweets tell us about the world?”

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Whether it’s through newsletters, inquiries, or purchase confirmations, email remains a quality avenue of information and communication between consumers and brands. To see how many leads you generate from your social marketing efforts, be sure to include tracking parameters in the URL you are advertising. How much did it earn?

ROI 134

ROI Top of Funnel Planning Click Rate 134

Martech Advisor

JANUARY 24, 2020

The remaining modules focus individually on blogging, podcasting, and creating newsletters. The modules cover the fundamentals of online marketing, business storytelling, social media, SEO, and Google Analytics. The course shares the difference between writing for B2C and B2B brands, with formulas to write compelling copy.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

MLT Creative

FEBRUARY 27, 2012

The B2B website home page plays a major role in lead generation and positive return on marketing investment. B2B marketers must drive qualified visitors to the website and convert them to qualified leads with a persuasive call-to-action. To evaluate the effectiveness of your home page, review your web analytics often.

Lead Generation 40

Lead Generation CMS Development Sales Qualified Leads Lead Scoring 40

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360). It’s not cheap.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Chris Koch

JANUARY 22, 2010

In Google analytics , you can drill down by country—even by city—to see where your traffic comes from. Google analytics also has a metric for loyalty—the numbers of repeat visits over time—that shows whether people are sticking with you. Use URL shorteners to gauge subject interest. By using a URL shortener like bit.ly

Social Media 100

Social Media ROI Lead Ranking RSS 100

Vidyard

OCTOBER 21, 2013

Sponsoring email campaigns, newsletters, research, or a publisher’s content assets in general can be a great way to bring in new leads as a B2B marketer, but if you’re not tracking your reach and results properly, you’re throwing money away. This data can be tracked using Google analytics by setting up goals.

Marketing Analytics Tools 51

Marketing Analytics Tools Top of Funnel Landing Pages Content 51

Optinmonster

DECEMBER 14, 2021

TrustPulse will show notifications of activities taken by real people on your site, like viewing or buying products, signing up for newsletters, and more. Actionable analytics to get the stats you need to boost conversions. Verified business emails also come with job titles, company, website, location, and LinkedIn URL.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Sharpspring

APRIL 20, 2017

Your Onboarding Specialist will show you how to attach a UTM code to the end of your URLS, so you can: Understand which campaigns are driving the most traffic. Emails: Newsletters, blog updates, promotions. Your Onboarding Specialist will help you understand the campaign analytics and how to manage and improve your campaigns.

Paid Search Agency 40

Paid Search Agency Lead Scoring Lead Ranking Marketing Automation Services 40

Marketing Insider Group

SEPTEMBER 21, 2020

B2B marketers who blog get 67 percent more leads than those who don’t. Configure your blog with a custom URL structure. What you’re doing here is creating permanent URLs for individual blog posts. To configure the right URL structure in your WordPress dashboard, go to Settings>Permalink Settings.

Top of Funnel 317

Top of Funnel Paid Search Agency Companies Marketing Automation Services 317

Online Marketing Institute

JULY 31, 2012

B2B: Business Media. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. Newest Jobs.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 10, 2010

Because of this history, some B2B companies still consider a website an “online brochure,” a misconception that causes a lot of trouble. Because of this history, some B2B companies still consider a website an “online brochure,” a misconception that causes a lot of trouble. Your B2B website is the best marketing asset you own.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

To measure this, divide the total number of click-throughs by the number of people who submitted contact information (for example, by signing up for your newsletter). This number should be higher in connection with a native advertising campaign. Brand recognition: Do more people recognize your brand as a result of the native advertising?

Paid Content 48

Paid Content ROI Advertisements Advertising 48

Online Marketing Institute

MARCH 21, 2011

Enter your URL here and on the results page, scroll down to the “Download times&# section. Use ONE URL and drive all traffic to it. Directing people to more than one URL lowers your link juice, plus it’s just plain confusing. Google Analytics). Review your Web analytics each month. Go open your website.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

MKT1

DECEMBER 12, 2023

This newsletter covers how to run campaigns more effectively. Reading the first two newsletters first will be helpful, but here’s a quick summary: Part 1: How to build your growth marketing strategy. MKT1 Discount: Mention MKT1 Newsletter to get $1,000 off your first month. What is a campaign anyway?

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Single Grain

APRIL 17, 2023

In the fast-paced world of B2B commerce, a strong online presence is essential for success. SEO for B2B can help you improve your online visibility, attract more qualified leads and boost your bottom line. In this quick guide, we’ll explore the key strategies and best practices for optimizing your B2B website for SEO success.

Top of Funnel 52

Top of Funnel SEO Buyer Personas Lead Ranking 52

Online Marketing Institute

MAY 26, 2010

How many times was your vanity URL used? If your video had a call to action with a vanity URL, how many times did this happen? There are many more such as monitoring tools and more defined analytics. It not only offers instant eyeballs, but provides great returns as well. How often was your hashtag used?

Social Media 40

Social Media Advertising Channels Media Blogger 40