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15 Questions to Ask When Hiring an SEO Professional (Seriously)


Organic (non-paid) search is the largest single source of visits for most B2B websites. Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency.

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SEO Experts You Should Be Following in 2017


Whether you have an in-house SEO team, you’re working on optimization yourself, or you have an outside agency, it’s always good to learn from pros. What this means for the B2B marketer is the SEO project you just completed in the last year or two years ago needs to be updated again.

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Trending Sources

How To Project SEO Content Marketing Goals & Performance

KoMarketing Associates

In this blog post, I’ll outline how we established our proposed benchmarks and what B2B marketers should evaluate in order to determine applicable benchmarks for their own online marketing programs. Initiatives requiring registration such as webinars and email newsletters.

Have You Exhausted The Low Hanging Fruit in Your B2B SEO Strategy?

KoMarketing Associates

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. There is very little low hanging fruit in the SEO landscape. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization. In other words, this B2B marketing VP could consider tweaking their other tactics in an effort to benefit SEO. Email Newsletters.

14 Brilliant B2B Marketing Strategy Guides


Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

How B2B Marketers Create and Promote White Papers That Convert

KoMarketing Associates

Thanks to the internet, there are seemingly endless ways for B2B marketers to reach their audiences. According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. And of course, don’t forget to do keyword research and create an SEO-friendly title. This excerpt holds true when creating B2B white papers.

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30+ Ideas for Measuring Conversions on a B2B Website

KoMarketing Associates

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. Why should the B2B marketer care about tracking conversions? New to goal tracking in Google Analytics?

15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. B2B companies should not limit themselves to just one account.

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Email Newsletter Sign-Ups. Traditional Newsletters.

How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

One of the key reasons B2B marketers remain skeptical with social media as a primary tactic in digital marketing is the i nability to determine ROI. What’s In It For B2B Marketers. In addition to demographic data associated with page following, B2B marketers have access to: 1.)

32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program


Use the SEO process as an integral first step to developing your content map. Test and measure your content using tools such as Google Analytics, social media insight analytic platforms, and URL tracking such as, and determine which kinds of content via which channels bring more traffic to your site, and engage most audiences. your email and newsletter content. B2B Lead to Sale Process Marketing Strategy

4 Content Strategies for B2B Corporate Blogging

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Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. Newsletter problems?

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Hidden Content Marketing Success Metrics for B2B


What exactly does content marketing success look like for B2B? Many teams explore this question through metrics related to lead generation, newsletter sign-ups, and top-of-funnel pageviews. Marketing Analytics

SEO FYI: 9 Tips for B2B Website Lead Generation Improvement

MLT Creative

The B2B website home page plays a major role in lead generation and positive return on marketing investment. B2B marketers must drive qualified visitors to the website and convert them to qualified leads with a persuasive call-to-action. Offers such as white papers or e-books, event registration, e-newsletters or requests for immediate contact are effective hooks for visitors to the B2B website home page. Need help improvement your B2B website's lead generation?

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year


Search Engine Optimization (SEO) – Employing this technique helps ensure that the websites and content you’re responsible for are easy to find on search engines because you’re using relevant keywords and terms.

How to Assess Your B2B Website to Increase Lead Conversions


Most of the articles on the web on conversion optimization cover e-commerce, but for this post, we’ll focus on B2B. Many B2B websites aren’t designed well for email capture for a specific product or service. Newsletters. Newsletter leads are good.

An A to Z of Content Marketing Best Practices


You’ve got the content creation part, the social media part, the SEO. We also love our free Google Analytics and Google Search Console accounts. Having at least one image on every page helps with SEO. It’s the bread and butter of B2B content marketers. Newsletters.

The Ugly Truth about Your Website and SEO

B2B Marketing Traction

Paying for ongoing SEO services is a lot like going on a bad date. You heard that SEO is great and it works, you buy the service, but you don’t get the results that were promised. Your visitor leaves the site – called a “bounce” in the website analytics world.

Best Web Presence Optimization Guides and Tips of 2010


Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog.

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Top 10 B2B Marketers to Follow for Expert Insights


What does it take to climb the ranks of high-profile B2B marketing experts? B2B marketing experts earn their titles as influencers by sharing valuable insight with others within the industry. Their blog provides rich insights about content marketing and marketing data analytics.

Lead Generation: 81% of marketers use email marketing

B2B Lead Generation Blog

Search engine optimization (SEO). As we can see in the above chart, SEO was rated as very effective by a third of marketers, and this tracks with Hank’s experience. Early analytics from the site shows a significant improvement in traffic and time spent on the site.

4 Metrics to Track ROI in B2B Online Marketing

Hinge Marketing

You can track prospect interaction and engagement down to individual clicks and page views thanks to tools like Google Analytics, Google Webmaster Tools, and social media monitoring software. 4 Key Performance Indicators of a B2B Online Marketing Campaign.

4 Steps to B2B SEO Accountability

delicious b2bmarketing

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings.


How Reporting Can Improve B2B Blog Performance

KoMarketing Associates

When putting together the report, use an analytics platform of your choice to include slides around: Total traffic from the blog. However, it’s very important to remember (especially in today’s SEO environment), that not all links carry equal value. At the end of each month, we use analytics tools to show the impact our content has on driving conversions to the website and generating new prospects in the sales funnel.

Ask a Content Strategist: My Boss Wants Me to Write Blog Posts Without a Strategy. What Do I Do?


Per CMI’s 2018 B2B Content Marketing Trends survey, 62 percent of content marketers who rated themselves as very successful or extremely successful have a documented content strategy. Do they sign up for a newsletter?

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57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

Use Google Adwords combined with Google Analytics to see which keyword phrases convert into leads or sales and feature them and other related ones more prominently within the content of your website. Google Analytics). Review your Web analytics each month.

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Content SEO

delicious b2bmarketing

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. Others really only need the benefit of process driven or template level SEO.

How to REALLY Increase B2B Blog Traffic

delicious b2bmarketing

Explode Your B2B Blog Traffic Our blog had been averaging about 150 visitors per week since June. We write a lot about ways B2B organizations can use social media to generate demand and acquire leads. Some of the top B2B minds are there, including Michael Brenner , Sr.

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

You can even track your registration page in Google Analytics. So what other ways have you used social media for your B2B event marketing? 10 Web Tools Every B2B Social Media Marketer Should Use Content may be king but distribution and optimization are.

Top Marketing Blogs You Should Be Reading


Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Content is everywhere these days.

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Top Marketing Blogs You Should Be Reading


Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Content is everywhere these days.

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Creating a B2B Digital Marketing Plan

KEO Marketing

Business-to-business (B2B) companies use a variety of digital marketing tactics to achieve their goals. Leveraging B2B Content Marketing. Eighty-eight percent of B2B marketers in North America use content marketing. E-newsletters (80%). Improving B2B Search Marketing.

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Real-Time Activity Stream B2B Social Media Marketing -- Does It Work? The big question here is, however, does a B2B social media marketing campaign actually work?

So You Want to Create Content That Actually Converts?

KoMarketing Associates

Creating content that leads people to a desired action on your website (filling out a form submission, downloading a piece of content, subscribing to a newsletter, etc.) As search marketers, we also need to concern ourselves with driving leads, traffic, B2B brand awareness, etc.

The 14 Best Marketing Automation Tools


Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Sample review: “The software, analytics, and support are amazing.

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Finding The Right Calls-To-Action For Your B2B Website

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier. Exclusive videos & newsletters.

The Three Biggest Mistakes Companies Make with B2B Websites

delicious b2bmarketing

Because of this history, some B2B companies still consider a website an “online brochure,” a misconception that causes a lot of trouble. Today’s B2B website is a living, breathing, dynamic marketing asset. Not understanding the importance of SEO is a huge mistake.

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How Do You Measure the Success of Digital Marketing?


Digital marketing certainly has changed from the early days of link building for organic SEO rankings and PPC strategies that ultimately depended on spend to get to 1 st position. The question is simple, but with the quagmire of metrics available in any analytics tool, it’s difficult to determine which metrics are going to supply that answer. Some examples of tracked conversions include ecommerce transactions, lead form completions, newsletter signups, and more.

8 Best Practices for Using Google AdWords


When it comes to search engine marketing, there’s a lot that you can do organically, which is where a strong SEO strategy comes into play. Click here to subscribe to our bi-weekly newsletter, Salesfusion Insights. B2b marketing lead generation

The Fundamentals of Increasing Web Traffic from Social Media

Modern B2B Marketing

Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. Thus, social traffic is something that B2B marketers need to get right. Social Media b2b