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ANNUITAS

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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

SEPTEMBER 21, 2018

Adobe is known excellence at the crossroads of creative and analytics. It’s in the company’s genes — going back to apps to edit photos and publish newsletters back in the eighties and nineties. – Adobe will be a gateway (for Marketo) to B2C; Marketo will be a gateway (for Adobe) to B2B.

Marketo 193
Marketo Acquisitions Marketing Automation Services Enterprise Management 193
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The Drive of the Modern Marketer

ANNUITAS

SEPTEMBER 10, 2015

According to the 2015 B2B Benchmarks, Budgets and Trends by CMI and MarketingProfs, we are becoming less effective in our content marketing efforts. You’ve worked hard to develop it based on research, analytics, testing and more data than you care to admit. Don’t stray from the strategy! Stick with the plan.

Planning 100
Planning Demand Generation Marketing & Strategy Advertising Benchmark 100
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