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What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Point

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Even Salesforce announced their own Analytics cloud.

Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence

6sense

A fairly regular question I get when speaking with B2B marketers interested in predictive intelligence is how 6sense is different from everything else out there. Takeaway: Segmentation analytics are NOT predictions.

Five Areas Where B2B Marketers Can Leverage Big Data

Marketing Action

Forrester’s “ Forrsights Strategy Spotlight: Business Intelligence And Big Data ” study notes that “High-growth firms are more interested in what’s possible tomorrow than what’s painful today.” Reports & Analytics b2b data big data data Data Studio marketing data

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. B2B buyers are people too, just like you.

What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey

Act-On

The Internet analytics company comScore reported that Cyber Monday 2015 set a record as the biggest US shopping day of all time, with sales topping more than $3 billion. And Yes, B2B has changed too. It’s true for B2B sales, too. Image Source: Forrester).

Digital Marketing – What Are The Top Goals And Challenges?

B2B Marketing Insider

Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. Web analytics.

How To Use Increasing Digital Marketing Budgets

Fathom

No small wonder because as social marketing and advertising matures, so will the opportunities for clever marketers to generate leads in B2B and B2C categories (including, for example, through sharing existing presentations via premium SlideShare accounts ).

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

According to MarketingSherpa research, 64% of B2C and 48% of B2B marketers send out some automated version of this. They’ll be able to do more robust segmentation and leverage technology to better understand prospects’ needs, interest and demographics.

Our Fav Posts, Week of August 22

MI6 Marketing Agency

Selling to B2B Decision Makers? Facebook Can Work for B2B Marketers, But You Gotta Know the Rules. Source: Josh Bernoff, Forrester) | Read the annotated post here. Remember that the people that read these posts are professionals with an interest in B2B marketing and business development. Best Marketing Posts Blog Featured Analytics Android Apple Business Development Demographics Facebook HTC Motorola Online Marketing Selling Social Media Steve Jobs

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. 7 Awesome B2B Facebook Fan Pages by HubSpot Blog. ** 5 STARS.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

How are B2B marketers using social media differently from their B2C counterparts? ” Topics include online demographics, the growth of social media, Twitter facts and figures (e.g., ” B2B Marketing Research and Statistics.

Twitter for B2B Marketing

MI6 Marketing Agency

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. This chat session was about Twitter for B2B Marketing. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan? Author: Chris Herbert.

SME 2

Embracing the Age of the Customer: How to Become Customer Obsessed

Modern B2B Marketing

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. When marketers don’t have access to both behavioral and demographic data, they can’t truly know their customers.

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Embracing the Age of the Customer: How to Become Customer Obsessed

Modern B2B Marketing

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. When marketers don’t have access to both behavioral and demographic data, they can’t truly know their customers.

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Digital Marketing Glossary, Part 2

Marketing Action

In a recent post on Content Marketing Institute ’s blog, Eric Wittlake commented that “When many B2B marketers say demand generation, they mean lead generation — which is to say they will measure success based on the number and value of the leads their efforts bring in.

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Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. These days, marketers use data analytics tools to measure the success of every marketing effort.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

How about in the B2B space? Do you think that these connect plug-ins still provide the same value for a B2B company website? Jeremiah Owyang No doubt the first opportunities we'll see are in the B2C consumer space --but don't discount how LinkedIn is indeed a B2B based network.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. But does the B2B need the same platform components as B2C?) 2) Email services – Julie Katz at Forrester writes about this group.

Email Marketing Best Practices from MarketingProfs Virtual Event

Modern B2B Marketing

While the presentation focused on B2C, highlighting segments, such as those who abandon carts, best practices from the session could be applied to B2B organizations. . Application through B2B was presented, but only briefly. Demographic and Firmographic Information.

What made the Digital Marketing World-Go-Round? 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference

Modern B2B Marketing

And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks. I focused on the B2B sessions along with hosting a one hour chat session on Email Marketing and Lead Nurturing in the network lounge during the event. Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs.