Where is B2B marketing headed? 7 predictions for 2018
DECEMBER 29, 2017
B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. But I will limit my predictions to just seven and hope they provide food for thought to my fellow followers of the B2B marketing scene. Predictive analytics becomes an essential tool in B2B. Self-service analytics. GDPR will give B2B marketers a break. Customer experience will become a key discipline in B2B.