Best Practices for Revenue Ops: Data & Analytics
MARCH 28, 2017
As data plays an ever-increasing role in today’s B2B organizations, both marketing and sales operations professionals are in position to solidify their place as critical revenue drivers. In this article, we’ll focus on best practices for the fourth pillar, Data & Analytics.
30 SEO Best Practices for B2B Organizations in 2017
JANUARY 24, 2017
As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. Optimize for Site Speed.
An A to Z of Content Marketing Best Practices
APRIL 29, 2016
To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. And its sister best practice – conversion optimization. It’s the bread and butter of B2B content marketers.
7 Video Marketing Best Practices Worth Fighting For
DECEMBER 9, 2015
By checking out these 7 best practices for creating a top-notch video marketing strategy that doesn’t just engage minds but captures leads and convinces buyers. Want to learn more about a certain best practice? Dive Deeper: The Principles of Video Analytics.
Mobile Search Engine Optimization Best Practices
MARCH 6, 2015
Mobile Optimization Best Practices. Let’s take a look at some optimization strategies for mobile search. Each desktop URL has an equivalent, different, URL serving mobile-optimized content. Mobile SEO Best Practices.
Best Practices for Website Conversions
MARCH 23, 2016
Your corporate website serves a lot of purposes, but in an inbound marketing world, one of the most important jobs it has is to convert visitors with a proper B2B content marketing strategy. a mouse moving toward the exit button) and offers built in A/B testing and analytics.
B2B Website Strategy: Best Practices for User Experience
OCTOBER 10, 2016
In this post, I’m going to focus on a particular subset of B2B websites: websites that promote service businesses, especially those that rely on their expertise, reputation and trust to thrive. B2B Websites Defined. A B2B website (or business-to-business website) serves companies that offer products or services to other business rather than to individual consumers. The B2B Website Meets Expertise-Based Services. B2B Website Strategy Best Practices.
4 Dimensions of Effective B2B Marketing Plans
MARCH 12, 2014
Then, they turn to marketing automation platforms and CRM to organize these activities, but struggle to optimize them for maximum impact. However, amidst these developments, one critical practice remains in the proverbial stoneage: planning. Marketing Mix Optimization.
It’s Time to Rethink Your Email Marketing Strategy: This Best Practices Guide Can Help
MAY 5, 2014
How about a 127% average return on investment in B2B applications? You can test and optimize to your heart’s content. With all these advantages it’s easy to see why a solid email marketing strategy, drawing on best practices, is a must have.
Video Tech Company Leverages SEM to Drive Enterprise Leads
NOVEMBER 10, 2016
JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. Often we’re pinpointing areas that haven’t even been considered, particularly in areas like landing page optimization and offer strategy.”.
A PPC Optimization Checklist for the B2B Marketer
MARCH 3, 2015
Monitoring updates, testing new features, and regularly examining and optimizing tactics are all key components of a successful search engine marketing strategy – however, sometimes we need to go back to the basics and make sure we are utilizing the tried and true best practices.
5 Ways to Uncover Powerful Website Analytics
Modern B2B Marketing
NOVEMBER 24, 2015
Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics?
Why Website Optimization Trumps Search Engine Optimization
The Forward Observer
AUGUST 25, 2014
Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. The terms search engine optimization and website optimization are often used interchangeably.
The 7 Building Blocks of a Solid Content Marketing Plan
MAY 8, 2016
According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. Mail Chimp’s voice and tone guide is widely recognized as one of the best guides available online.
B2B Email Marketing Best Practices eBook
Proteus B2B Marketing Blog
AUGUST 28, 2009
Our new eBook: Features more than 130 best practices, strategies, and tips for B2B email marketing Focuses on the most popular type of B2B email marketing—content marketing, such as email newsletters Goes beyond the email itself, discussing how to integrate and leverage social media, web analytics, and search engine optimization Covers general email marketing issues, as well as those [.]. Tags: B2B Email Marketing email
Polish up your best content to drive content marketing value
grow - Practical Marketing Solutions
JULY 16, 2015
I want to introduce you to an idea fittingly dubbed “ historical optimization.” ” The concept is simple: going back and optimizing past your best posts to boost their visibility and lead generation. 4) What to optimize .
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
How are social media marketing best practices evolving? How can marketers make the best use of visual content? Find the answers to these questions and more here in some of the best guides to social media marketing and measurement of the past year.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can companies best use LinkedIn as a marketing platform? What are the best practices for advertising on LinkedIn?
5 Types of SEO Audits for B2B Organizations
DECEMBER 1, 2016
Of course, B2B marketers have differing expectations of an SEO audit as well. While almost every audit addresses SEO best practices, more challenging issues arise when tackling the expectation of strategic direction. The Google Search Analytics Audit.
4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation
Modern B2B Marketing
OCTOBER 26, 2016
So it’s no surprise that predictive analytics is an increasingly popular topic. Predictive analytics uses big data and machine intelligence to calculate how likely a specific outcome is based on customer data and historical actions. Maximize Small Data with Predictive Analytics.
Six Ways to Search-Optimize a Blog
DECEMBER 5, 2011
Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Blogs are one of the best mechanisms for publishing a steady stream of new content.
B2B Email Marketing 101: 7 Best Practices
Modern B2B Marketing
JANUARY 11, 2011
by Maria Pergolino Part of any successful B2B marketing strategy involves the integration of email marketing. Strategically crafted emails can achieve optimal results in the areas of lead generation, lead nurturing and convert existing customers into repeat buyers. Analytics.
How Personalized Retargeting Can Optimize Your B2B Ads
Modern B2B Marketing
FEBRUARY 10, 2014
Here are five ways you can optimize your ad spend with personalized retargeting: 1) Get Company-Specific. Here’s a look at a company-based retargeting dashboard from Google Analytics: 2) Get Industry-Specific .
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. What’s the best way to start and grow a LinkedIn group? How can you optimize results from LinkedIn advertising? LinkedIn Tips, Tactics and Best Practices.
14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
DECEMBER 17, 2013
What are the best practices for repurposing to get more mileage out of existing content assets? ” Probably more useful in consumer than B2B marketing, but worth considering regardless. 3: 18 of the Best Content Marketing Strategy Guides of 2013. #4:
Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
AUGUST 20, 2014
Google Analytics gives you the ability to monitor what are now called “sessions,” or visits to your site. Each metric below can be found in the Audience > Overview section of Google Analytics. A solid benchmark for B2B firms to aim for in this particular metric is 2.00.
4 Ways to Marry Your Email Marketing and Website Optimization Strategies
Modern B2B Marketing
AUGUST 11, 2015
Despite the noise, B2B and B2C brands succeed at delivering relevant information to their target audiences. Closing the data loop and breaking down the organizational divisions between email marketing and website optimization is increasingly common. Email Marketing b2b Consumer
5 Key SEO Action Items for B2B Marketers Optimizing For Mobile
NOVEMBER 6, 2013
A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users. Last year I wrote a column on Search Engine Land regarding B2B mobile strategy and SEO. Verify SEO Best Practice Implementation.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far.
8 Great LinkedIn Groups for B2B Marketers
JUNE 29, 2016
It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Google Analytics.
7 B2B Marketing Principles For CMOs and Directors
APRIL 28, 2017
Yet, this is common reality for B2B marketing leaders. These B2B marketing principles are inspired by the Marketo Summit 2017 case study session presented by the marketing leadership team at TIBCO. With measurement comes the ability to improve execution and optimize.
How to Optimize for “Direct” Website Traffic
AUGUST 22, 2012
One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site.
Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
FEBRUARY 4, 2014
As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time. He is on the board of Scripted and is an advisor to Optimizely and NewsCred.
How to Become a Better Content Team Leader
JULY 17, 2016
Marketing teams build reputations around thought leadership and influential best practices while also reducing overhead for their companies. Always think about the consumer journey and how your marketing campaigns best help people navigate that journey. Best Practices Featured
24 Exceptional Email Marketing Tips, Techniques and Tactics
APRIL 8, 2013
What’s the best day and time to send emails? Find the answers to these questions and more here in two dozen of the best email marketing guides from the past year. 10 Unsubscribe Page Best Practices by Betterment.
Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track
JUNE 3, 2016
A comparison of high-growth firms (at least 20% growth year over year) to other firms highlighted several best practices and techniques your B2B firm may want to adopt. The link between high growth and frequent research is just the tip of the analytical iceberg.
13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank
FEBRUARY 7, 2013
Followeronk - The hard ROI of social media is still to be determined, but this tool provides analytics for Twitter so marketers can understand the key attributes of followers, including their location and timing of tweets, as well as topical preferences. by Amanda Batista | Tweet this.
SEO Experts You Should Be Following in 2017
MAY 2, 2017
Whether you have an in-house SEO team, you’re working on optimization yourself, or you have an outside agency, it’s always good to learn from pros. What this means for the B2B marketer is the SEO project you just completed in the last year or two years ago needs to be updated again.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names.
What Is B2B Social Media Marketing?
MARCH 30, 2017
Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Like all online marketing strategies, social media presents a certain set of challenges, particularly for B2B marketers. How do I measure a B2B social media program? Consider best practices and success factors specific to each community and platform.