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Best Practices for Revenue Ops: Data & Analytics


As data plays an ever-increasing role in today’s B2B organizations, both marketing and sales operations professionals are in position to solidify their place as critical revenue drivers. In this article, we’ll focus on best practices for the fourth pillar, Data & Analytics.

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. Optimize for Site Speed.

Trending Sources

An A to Z of Content Marketing Best Practices


To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. And its sister best practice – conversion optimization. It’s the bread and butter of B2B content marketers.

7 Video Marketing Best Practices Worth Fighting For


By checking out these 7 best practices for creating a top-notch video marketing strategy that doesn’t just engage minds but captures leads and convinces buyers. Want to learn more about a certain best practice? Dive Deeper: The Principles of Video Analytics.

Mobile Search Engine Optimization Best Practices

Marketing Action

Mobile Optimization Best Practices. Let’s take a look at some optimization strategies for mobile search. Each desktop URL has an equivalent, different, URL serving mobile-optimized content. Mobile SEO Best Practices.

An A to Z of Content Marketing Best Practices


To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. And its sister best practice – conversion optimization. It’s the bread and butter of B2B content marketers.

Best Practices for Website Conversions


Your corporate website serves a lot of purposes, but in an inbound marketing world, one of the most important jobs it has is to convert visitors with a proper B2B content marketing strategy. a mouse moving toward the exit button) and offers built in A/B testing and analytics.

B2B Website Strategy: Best Practices for User Experience

Hinge Marketing

In this post, I’m going to focus on a particular subset of B2B websites: websites that promote service businesses, especially those that rely on their expertise, reputation and trust to thrive. B2B Websites Defined. A B2B website (or business-to-business website) serves companies that offer products or services to other business rather than to individual consumers. The B2B Website Meets Expertise-Based Services. B2B Website Strategy Best Practices.

4 Dimensions of Effective B2B Marketing Plans

Modern Marketing

Then, they turn to marketing automation platforms and CRM to organize these activities, but struggle to optimize them for maximum impact. However, amidst these developments, one critical practice remains in the proverbial stoneage: planning. Marketing Mix Optimization.

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It’s Time to Rethink Your Email Marketing Strategy: This Best Practices Guide Can Help

Hinge Marketing

How about a 127% average return on investment in B2B applications? You can test and optimize to your heart’s content. With all these advantages it’s easy to see why a solid email marketing strategy, drawing on best practices, is a must have.

A PPC Optimization Checklist for the B2B Marketer

KoMarketing Associates

Monitoring updates, testing new features, and regularly examining and optimizing tactics are all key components of a successful search engine marketing strategy – however, sometimes we need to go back to the basics and make sure we are utilizing the tried and true best practices.

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5 Ways to Uncover Powerful Website Analytics

Modern B2B Marketing

Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics?

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. Often we’re pinpointing areas that haven’t even been considered, particularly in areas like landing page optimization and offer strategy.”.

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Why Website Optimization Trumps Search Engine Optimization

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. The terms search engine optimization and website optimization are often used interchangeably.

The 7 Building Blocks of a Solid Content Marketing Plan


According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. Mail Chimp’s voice and tone guide is widely recognized as one of the best guides available online.

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B2B Email Marketing Best Practices eBook

Proteus B2B Marketing Blog

Our new eBook: Features more than 130 best practices, strategies, and tips for B2B email marketing Focuses on the most popular type of B2B email marketing—content marketing, such as email newsletters Goes beyond the email itself, discussing how to integrate and leverage social media, web analytics, and search engine optimization Covers general email marketing issues, as well as those [.]. Tags: B2B Email Marketing email

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

I want to introduce you to an idea fittingly dubbed “ historical optimization.” ” The concept is simple: going back and optimizing past your best posts to boost their visibility and lead generation. 4) What to optimize .

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5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

Of course, B2B marketers have differing expectations of an SEO audit as well. While almost every audit addresses SEO best practices, more challenging issues arise when tackling the expectation of strategic direction. The Google Search Analytics Audit.

4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation

Modern B2B Marketing

So it’s no surprise that predictive analytics is an increasingly popular topic. Predictive analytics uses big data and machine intelligence to calculate how likely a specific outcome is based on customer data and historical actions. Maximize Small Data with Predictive Analytics.

How Personalized Retargeting Can Optimize Your B2B Ads

Modern B2B Marketing

Here are five ways you can optimize your ad spend with personalized retargeting: 1) Get Company-Specific. Here’s a look at a company-based retargeting dashboard from Google Analytics: 2) Get Industry-Specific .

23 Outstanding Social Media Marketing Guides


How are social media marketing best practices evolving? How can marketers make the best use of visual content? Find the answers to these questions and more here in some of the best guides to social media marketing and measurement of the past year.

B2B Email Marketing 101: 7 Best Practices

Modern B2B Marketing

by Maria Pergolino Part of any successful B2B marketing strategy involves the integration of email marketing. Strategically crafted emails can achieve optimal results in the areas of lead generation, lead nurturing and convert existing customers into repeat buyers. Analytics.

26 Outstanding LinkedIn Tips and Tactics


Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can companies best use LinkedIn as a marketing platform? What are the best practices for advertising on LinkedIn?

Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1

Hinge Marketing

Google Analytics gives you the ability to monitor what are now called “sessions,” or visits to your site. Each metric below can be found in the Audience > Overview section of Google Analytics. A solid benchmark for B2B firms to aim for in this particular metric is 2.00.

5 Key SEO Action Items for B2B Marketers Optimizing For Mobile

KoMarketing Associates

A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users. Last year I wrote a column on Search Engine Land regarding B2B mobile strategy and SEO. Verify SEO Best Practice Implementation.

4 Ways to Marry Your Email Marketing and Website Optimization Strategies

Modern B2B Marketing

Despite the noise, B2B and B2C brands succeed at delivering relevant information to their target audiences. Closing the data loop and breaking down the organizational divisions between email marketing and website optimization is increasingly common. Email Marketing b2b Consumer

Six Ways to Search-Optimize a Blog


Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Blogs are one of the best mechanisms for publishing a steady stream of new content.

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Google Analytics.

Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]

Crimson Marketing

As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time. He is on the board of Scripted and is an advisor to Optimizely and NewsCred.

How to Become a Better Content Team Leader


Marketing teams build reputations around thought leadership and influential best practices while also reducing overhead for their companies. Always think about the consumer journey and how your marketing campaigns best help people navigate that journey. Best Practices Featured

Best LinkedIn Guides, Tips and Tactics of 2011


While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. What’s the best way to start and grow a LinkedIn group? How can you optimize results from LinkedIn advertising? LinkedIn Tips, Tactics and Best Practices.

14 of the Best Content Marketing Tips, Tactics and Techniques of 2013


What are the best practices for repurposing to get more mileage out of existing content assets? ” Probably more useful in consumer than B2B marketing, but worth considering regardless. 3: 18 of the Best Content Marketing Strategy Guides of 2013. #4:

7 B2B Marketing Principles For CMOs and Directors


Yet, this is common reality for B2B marketing leaders. These B2B marketing principles are inspired by the Marketo Summit 2017 case study session presented by the marketing leadership team at TIBCO. With measurement comes the ability to improve execution and optimize.

SEO Experts You Should Be Following in 2017


Whether you have an in-house SEO team, you’re working on optimization yourself, or you have an outside agency, it’s always good to learn from pros. What this means for the B2B marketer is the SEO project you just completed in the last year or two years ago needs to be updated again.

Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track

Hinge Marketing

A comparison of high-growth firms (at least 20% growth year over year) to other firms highlighted several best practices and techniques your B2B firm may want to adopt. The link between high growth and frequent research is just the tip of the analytical iceberg.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)


Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far.

13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank

Modern Marketing

Followeronk - The hard ROI of social media is still to be determined, but this tool provides analytics for Twitter so marketers can understand the key attributes of followers, including their location and timing of tweets, as well as topical preferences. by Amanda Batista | Tweet this.

How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix


Continue to do these things and sometimes your subscribers and followers share it with new people, but don’t expect these regular practices to create tremendous results. The best thing about having a robust webinar marketing process is that you can leverage it for future webinars.

How to Optimize for “Direct” Website Traffic


One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site.

Interview with Gregg Thaler from RingLead

Buzz Marketing for Technology

We discussed some best practices in data. PD: What would you say is one of the biggest mistakes you see B2B marketers making when it comes to data? PD: Let’s talk about the best way to boost productivity in marketing.