Best Practices for Revenue Ops: Data & Analytics


As data plays an ever-increasing role in today’s B2B organizations, both marketing and sales operations professionals are in position to solidify their place as critical revenue drivers. In this article, we’ll focus on best practices for the fourth pillar, Data & Analytics.

B2B Conversion Tracking Best Practices


Especially in the world of B2B marketing, because the customer journey can be long and complicated, proper conversion tracking is essential. We’ll discuss a few mistakes B2B marketers need to avoid to ensure that they get the most out of their conversion data. Analytics

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An A to Z of Content Marketing Best Practices


To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. And its sister best practice – conversion optimization. To stay ahead of that trend, apply what you can from these best practices.

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. Increase Accuracy in Google Analytics.

Six Best Practices for Marketing with White Papers


documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Though the format is sometimes misused (i.e.,

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5 SEO Best Practices for B2B Content Marketers


It’s common for B2B organizations to have a different specialist for each of their various online marketing channels. Unfortunately, having a group of experts can lead to a siloing and, The post 5 SEO Best Practices for B2B Content Marketers appeared first on Kapost Content Marketing Blog.

Mobile Search Engine Optimization Best Practices

Marketing Action

Mobile Optimization Best Practices. Differing best practices exist based on your specific mobile configuration setup. Mobile SEO Best Practices. The post Mobile Search Engine Optimization Best Practices appeared first on Marketing Action Blog - Act-On.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation


A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. With B2B video marketing, it’s not about the number of viewers your video gets, but is that video reaching your target prospects. . B2B Video Marketing Best Practices.

5 Best Practices for Deploying a Sales Engagement Solution

Modern B2B Marketing

As marketers, we know the challenge of ensuring sales reps follow and use best practices processes, sales playbooks , and marketing content we painstakingly created. Here is an example taxonomy: Outbound—B2B. Share your best practices.

An A to Z of Content Marketing Best Practices


To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. And its sister best practice – conversion optimization. To stay ahead of that trend, apply what you can from these best practices.

Wayne Morris, CVP of Marketing, Microsoft Business Solutions: Best Practices on How to Optimize the Full Life Cycle of Global B2B Marketing

Crimson Marketing

B2B doesn’t work that way.” In this episode of Moneyball for Marketing, Wayne discusses the complex challenges of B2B marketing in a world where sales cycles are long, buyer journeys are nuanced, content is varied, contact is multi-touch and attribution is elusive.

Best Practices for Facebook Posting

EMagine B2B Blog

Timing is everything – The best time to post to your Facebook Timeline in general is between 8 p.m.-7 but check your analytics and experiment to find the time that’s best for your company. B2B Web Strategy7 a.m. Find more information on timing your Facebook posts. What a Difference a Day Makes – In general, stories posted on [.].

Email Marketing: Best Practices in a Multichannel, Multi-Device World

Marketing Action

But best practices for email evolve continuously, as today’s marketing mix progressively includes new channels and devices. Here’s how much they spent in 2012: John’s best practices included: Maximize deliverability using list hygiene, design and other strategies.

Best Practices for Website Conversions


Your corporate website serves a lot of purposes, but in an inbound marketing world, one of the most important jobs it has is to convert visitors with a proper B2B content marketing strategy. a mouse moving toward the exit button) and offers built in A/B testing and analytics.

8 Best Practices That Will Improve Your A/E/C Firm’s Email Marketing

Circle Studio

The good news is, by following some simple best practices you’ll see unsubscribes go down and your click-through rates go up. Best of all, your emails will have much more impact on clients and prospects alike. Here are 8 best practices to consider. Perhaps you’ll want to educate them on a new industry trend, make them aware of a recent regulatory issue or speak about best practices related to their business challenges or needs.

B2B Website Strategy: Best Practices for User Experience

Hinge Marketing

In this post, I’m going to focus on a particular subset of B2B websites: websites that promote service businesses, especially those that rely on their expertise, reputation and trust to thrive. B2B Websites Defined. A B2B website (or business-to-business website) serves companies that offer products or services to other business rather than to individual consumers. The B2B Website Meets Expertise-Based Services. B2B Website Strategy Best Practices.

ABM is a Strategy, Not a Campaign.

The Point

In the headlong rush to Account-Based Marketing , many B2B companies are, quite naturally, looking to implement ABM in a manner that allows them to dip their toes in the proverbial water.

State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals

Tony Zambito

While there may have been redundancy in previous surveys , this particular survey is devoted to understanding the best practices associated with buyer persona development. 80% of the respondents were from B2B organizations. by Scott Lewis.

Report: 19 Experts on the State of Marketing Automation

The Point

The guide features insights, projections, and opinions on current challenges, opportunities, and trends from 19 B2B marketing experts and practitioners, including leading executives from Marketo, Oracle, SiriusDecisions, and Forrester Research.

Key B2B Demand Generation Strategies for 2015

The Point

We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. What is the first B2B marketing strategy that marketers must consider for 2015? (HS) AN) Are you looking at new B2B marketing strategies or tried-and-true approaches this year?

The 7 Building Blocks of a Solid Content Marketing Plan


According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. Mail Chimp’s voice and tone guide is widely recognized as one of the best guides available online.

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help.

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MarketingProfs B2B: Big Ideas and Best Practices


Last week’s MarketingProfs B2B Forum 2015 in Boston had something for nearly every marketer, whether in lead generation, demand generation, content marketing, social media marketing, predictive analytics and lots of other SEO keywords.


It’s Time to Rethink Your Email Marketing Strategy: This Best Practices Guide Can Help

Hinge Marketing

How about a 127% average return on investment in B2B applications? With all these advantages it’s easy to see why a solid email marketing strategy, drawing on best practices, is a must have. Email marketing may be the Rodney Dangerfield of professional services marketing.

23 Outstanding Social Media Marketing Guides


How are social media marketing best practices evolving? How can marketers make the best use of visual content? Find the answers to these questions and more here in some of the best guides to social media marketing and measurement of the past year.

This Year, Tackle These 3 Demand Generation Priorities First

The Point

In an era when B2B marketing is so technology-driven, marketers can be forgiven for thinking that the only thing keeping them from success is one more layer in their technology stack. Or Social Media Analytics. It seems almost quaint to suggest that B2B marketers should track success.

4 Dimensions of Effective B2B Marketing Plans

Modern Marketing

However, amidst these developments, one critical practice remains in the proverbial stoneage: planning. Being able to evaluate these scenarios in one place simplifies the process and puts these analytics to good use — showing you where to get more bang for your buck.

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26 Outstanding LinkedIn Tips and Tactics


Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can companies best use LinkedIn as a marketing platform? What are the best practices for advertising on LinkedIn?

Email Copywriting: Drive Action at Every Opportunity

The Point

For a stark reminder of what an email looks like when you don’t drive action adequately, see the campaign below from Verint , a New-York based analytics company. Sales experts preach the value of “asking for the sale.” Don’t assume that your customer will buy when the time is right.

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Email Adoption High But Lacking Best Practices

The Effective Marketer

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Best Practices in Email Marketing. Email Marketing Marketing Automation Marketing Budget Online Marketing best practices forrester research linkedin

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Best Practices for B2B Social Media Success


B2B Lead Generation through Social Media. According to Hubspot, as we move into the new year, social media will be more important than ever for B2B lead generation. In fact, Hubspot’s research showed that inbound marketing is now the greatest lead source for most B2B companies, with social media and SEO leading the inbound marketing pack, with each driving 14% of all lead generation. How B2B Companies are Finding Success using Social Media. B2B Manufacturing Industry

5 Ways to Uncover Powerful Website Analytics

Modern B2B Marketing

Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics?

7 Ways B2B Marketers Get Real Value from Predictive Analytics


A successful B2B marketing plan uses the power of predictive analytics for lead generation, to get more value from existing leads, determine which leads are most likely to convert, predict which customers are likely to churn, and more.

B2B Marketing’s Future is Built on Three Pillars – Oracle OpenWorld Panel Report


The future of B2B marketing will be built on three pillars, according to panelists at Tuesday’s “Elevate B2B Account-Based Marketing with Data-Driven Strategies” panel at Oracle OpenWorld. ABM Bridges the Past, Present and Future of B2B Sales & Marketing.

Master the Marketing Attribution Puzzle for 2018


As a B2B marketer, tasked with marketing attribution and showing results, what’s more important than proving you are contributing to your organization’s top line growth and success? But there is one that may be especially useful for B2B demand generation professionals.

B2B Email Marketing Best Practices eBook

Proteus B2B Marketing

Our new eBook: Features more than 130 best practices, strategies, and tips for B2B email marketing Focuses on the most popular type of B2B email marketing—content marketing, such as email newsletters Goes beyond the email itself, discussing how to integrate and leverage social media, web analytics, and search engine optimization Covers general email marketing issues, as well as those [.]. Tags: B2B Email Marketing email

14 of the Best Content Marketing Tips, Tactics and Techniques of 2013


What are the best practices for repurposing to get more mileage out of existing content assets? ” Probably more useful in consumer than B2B marketing, but worth considering regardless. 3: 18 of the Best Content Marketing Strategy Guides of 2013. #4:

Best LinkedIn Guides, Tips and Tactics of 2011


While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. What’s the best way to start and grow a LinkedIn group? Find the answers to these questions and more here in 22 of the best LinkedIn guides of the past year.

Common Concerns With Marketing Automation: Where Do You Rank?

Modern Marketing

You might have seen the most recent survey by the B2B Technology Marketing Community , which highlighted usage of marketing automation.

How to Become a Better Content Team Leader


Marketing teams build reputations around thought leadership and influential best practices while also reducing overhead for their companies. Always think about the consumer journey and how your marketing campaigns best help people navigate that journey. Best Practices Featured