SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

This demanded a high initial investment but made expansion relatively easy – an approach that made sense when SAS's core analytical applications were pretty much essential to many clients. The new SaaS software has also been relatively easy to integrate with other systems through open APIs and standard scripting languages such as Python. These applications combine previously separate SAS functions such as model building, visual analytics, segmentation, and content creation.

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The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

Trending Sources

The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report.

15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer.

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics).

Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns

Customer Experience Matrix

Which is pretty ironic, since they’re an almost perfect example of a Customer Data Platform – that is, a system that assembles customer data from multiple systems and makes it available for marketing and analytics. In the meantime, Zaius can capture data from Web sites and email through Javascript tags, from mobile apps through a System Development Kit, and from pretty much anything through APIs and batch uploads.

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Twitter to Launch New Ad API, and Other Marketing Stories of the Week

Hubspot

This week's marketing round-up will fill you in on what you need to know about upcoming products, and changes to existing social networks around mobile and social advertising. Twitter will be turning up the heat on its advertising platform by introducing its new ad API this quarter.

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Open Research: A Framework for Social Analytics

delicious b2bmarketing

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

Image Recognition technology is a goldmine for marketers

grow - Practical Marketing Solutions

Using sophisticated application programming interfaces (APIs), developers have made it possible for users to take a picture of an object or person, and immediately learn where to buy the object shown, or where to connect with the person photographed.

The dashboard has finally been perfected

Biznology

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. The app looks gorgeous in HTML5 on all my mobile devices via the web. Google Analytics. Google Analytics (Real Time).

Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

Contently

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Mobile ad spend is booming.

Facebook Enhances Analytics to Enable Smarter Ad Targeting for Marketers

Hubspot

In the past, Facebook's Ads API only allowed marketers to target their ads to users based on pretty basic things -- like clicks, likes, or checkins. What if I'm Not Using the Facebook Ads API? Right now, this is only available to those using the Facebook Ads API.

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Facebook's Miscalculated Metrics: What Marketers Need to Know

Hubspot

Exported and API reach data. The average time spent reading Instant Articles -- a method by which Facebook displays news articles at a rate 10X faster than a typical mobile web browser -- was reported to be 7-8% higher than the actual length of time per article.

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Social Fresh CEO Jason Keath Talks Pinterest, Visual Content, and the Importance of Mobile in Social

Modern B2B Marketing

M: Do you think that marketers are paying enough attention to mobile in their social strategies? . Jason: Mobile in social strategies is very interesting because most of the social networks aren’t really even getting it right yet.

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

The identity might be available because the customer is interacting with a mobile app for which she has registered, is responding to an email or text message that was already tied to her identity, has logged into an ecommerce Web site, or is known through a cookie that was previously linked to her identity. The identifiers would be linked through “hard” matches such as an email address provided when registering a mobile app or an ID number embedded in a Web link in an email.

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How to Reduce Your Website's HTTP Requests

Hubspot

Mobile users will have a particularly bad experience, as most of them will have to wait until every asset on a webpage is downloaded before the page will even begin to appear in their mobile browser. Analytics Design Daily Canonical

Tealium Grows from Tag Manager to Customer Data Platform

Customer Experience Matrix

Tealium now offers connectors to gather data in other ways including APIs, batch file transfers, and system development kits (SDKs) for mobile apps. Users can connect with additional systems through Webhooks, SDKs, or APIs.

5 Marketing Trends and How Technology is Helping Marketers Address Them

Modern B2B Marketing

And the market is changing rapidly—mobile use only continues to rise, personalization is an expectation, and the channels where people engage are constantly shifting—and marketers and marketing organizations are expected to respond at speed and with scale. Mobile Continues to Gain Momentum.

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

Of course, if you want more versatility (additional profiles, analytics, etc.), Provides analytics for posts , so you can determine what kind of posts draw the best engagement from your audience, and when you should post to achieve the best reach.

Strikedeck Adds Automation to Customer Success Management

Customer Experience Matrix

On the other hand, several do use rules and/or predictive analytics to help manage the post-purchase portion of the customer relationship – making them possible Journey Orchestration Engines (JOEs). The system includes features to create and send emails, surveys, and in-app mobile messages.

Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions

Customer Experience Matrix

In fact, the people most surprised by this news will probably be the folks at Woopra itself, which positions itself as “an insight company” and has deep roots in traditional Web analytics. customer data integration customer data platform customer management systems web analytics woopra

API 2

Cisco shares their marketing stack with 39 marketing technologies

chiefmartech

The last segment is focused on internal marketing operations, including collaboration services, content management, and data and analytics.

The Convergence of MarTech and AdTech Platforms

Captora

Advertising Technology – Platforms and tools used by publishers, advertising operations and agencies for buying, selling, delivering, displaying, targeting display, video and mobile ads. Display Advertising, Video Advertising.

April Social Media News: AR on Facebook, Ads on Snapchat & More

Hubspot

Digging into this massive number reveals even more interesting insights: 50% of these advertisers are mobile advertisers, and Facebook amassed more than 1 million new advertisers in less than one year. 7) Snapchat added Geofilters to its ads API.

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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

They’ll have to keep their APIs simple enough that app developers can integrate with other marketing automation systems as well. the brain”), database (“marketing system of record”) and analytics. APIs are available to connect each layer to third party applications.

17 of the Best WordPress Plugins for Marketers

Hubspot

From writing to SEO to analytics, these plugins will help you arrive at the solutions you're seeking while saving you a ton of time in the process. Jetpack is an all-in-one WordPress plugin that offers advanced features such as analytics, content tools, mobile themes, and more.

OneSpot Offers Automated Content Selection Targeted at Long Term Results

Customer Experience Matrix

Another is that it delivers the content through advertising on external Web sites as well as in email, a company’s own Web site, mobile and social. A content analytics engine automatically classifies existing content without manual tagging.

Marketing data technology: making sense of the puzzle

chiefmartech

Data) Discovery encompasses a wide range of human-driven functions, from predictive modeling to digital analytics. f) Most of the tools referred to in (b), (c), and (d) count on APIs for Information Delivery, joint Discovery (where possible), Activation, or Automation purposes.

LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week

Hubspot

Google is even promising faster updates on data, analytics, and more. Nuance’s new Voice Ads will allow consumers to carry on spoken conversations with mobile advertisements. This is definitely a “different” direction for mobile advertising, but maybe it’s the future.

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Best Web Analytics Tools and Tips of 2009

Webbiquity

In the world of analytics, all information is, by its nature, backward looking (you can’t measure what hasn’t happened yet). In short, to be valuable, analytics must be actionable ; they should provide hard data to clarify what you should keep doing, what you should stop doing, and what you should do differently. Google Analytics 101, Part 1 by Search Engine Watch. Eyes on the Prize with Custom Reports by Google Analytics Blog.

Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More

Fathom

A couple weeks ago, we covered Google’s new App Indexing API and how, if you utilize it, you could see a ranking increase in your App’s content. Google has followed up, announcing that if you implement the new API, you should start seeing increases by the end of October.

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Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

The main theme of the conference was Salesforce1, a new set of technologies that make it vastly easier to deliver and integrate mobile versions of Salesforce-based applications. As near as I can tell, this is the same type of API-level integration available with any third-party system. For what it’s worth, the ExactTarget Marketing Cloud APIs are also part of Salesforce1, but don’t confuse that with sharing the same underlying platform.They don''t.

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The 24 Best Visual Content Creation Tools

Webbiquity

Alredy, “nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. A cloud-based Visual Analytics Platform to create rapid visualization of business information and dynamic data sets.

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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

Google Correlate , the Bing Keyword Tool ) to online research tools like Advanced Web Ranking to keyword suggestion tools, other desktop keyword tools, competitive analysis tools, browser add-ons and plugins, analytics tools, and “other ideas.”

Youcalc: On-Demand Analytics Without Stored Data

Customer Experience Matrix

Summary: Youcalc is an on-demand analytics vendor with 130 prepackaged applications primarily for sales and marketing reporting. Youcalc is fundamentally different from other on-demand analytics vendors like Birst , Cloud9 Analytics , Gooddata and Pivotlink : while those vendors all query data stored in their system, youcalc queries the source data directly. through their APIs, which often limit the number of records that can be pulled at once.

The Marketing Technology Landscape: An Interview with Scott Brinker

Modern Marketing

Outside of those big companies—and there's a finite number of those—there are these more innovative niches of all the incredible things people are doing around things like more advanced customer analytics, content marketing management, really cool things with social media.

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CrossEngage Orchestrates Customer Journeys Using Events

Customer Experience Matrix

They all ingest data from multiple sources; convert it into unified customer profiles; apply rules and analytics to find the best message for each customer in each situation; and, send those messages to external systems for delivery.

Everything a marketer needs to know about CDPs. Wait, what’s a CDP?

chiefmartech

That’s important because effective personalization, analytics, and coordinated customer experiences all require unified data. Second, more marketing systems are designed to easily export and import data through things like APIs and microservices ( as Scott recently pointed out ).

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? 3) Application Programming Interface (API). 59) Mobile Marketing.

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

Recently, Instagram opened its advertising API to every brand, subsequently increasing the volume and frequency of sponsored posts featured in the average users’ stream. According to social analytics company Topsy , there have been 1.6