Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips.

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Enterprise Management 107

Enterprise Management Marketing Automation Services Marketing Management Analytics 107

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

DAGMAR Marketing

MAY 11, 2021

Google knows, which explains why its highly-anticipated core update will be centered around it. Starting in May 2021, Google’s algorithm will be updated to include Core Web Vitals, which will now consider page experience as a ranking factor. Are you new to the world of Google Core Web Vitals? What are Google Core Web Vitals?

Google 111

Google Mobile Advertising Classified Ads CAN-SPAM 111

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. This set of tools offers robust analytics software to help you keep track of performance in one place. Buffer's content marketing analytics offer you the option to build reports according to your goals.

Analytics 101

Analytics Work Management Planning Tools 101

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Tools come and go. Listen: we totally get it. Iconosquare.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

Moz

AUGUST 24, 2020

Posted by Ian_Pfister Since Moz released the new Google Data Studio Connectors for STAT , you might be wondering how to best implement them for your reporting strategy. Before you begin, you need to identify a few things to set up the connector: your STAT Keyword API Key, the Project ID, and your Site ID. Learn More About STAT.

Stats 59

Stats Google Marketing Analytics Tools Keywords 59

Martech

JULY 19, 2023

Payments and Subscriptions releases Better understand customer conversion and engagement to get a more complete view of the buyer’s journey now that Google Analytics accounts show data from the HubSpot payments checkout page. Previously, API limitations prevented tracking.

Data Hygiene 95

Data Hygiene Privacy Landing Pages CAN-SPAM 95

SmartBug Media

JULY 6, 2023

One way to achieve this is through application programming interface (API) integrations. In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. What Are API Integrations?

Marketing Automation Services 52

Marketing Automation Services Hubspot Work Management Marketing Management 52

Convert

AUGUST 11, 2022

Achieving clean and reliable data collection into near-perfect Google Analytics setups. In this post, I’m going to share an internal search results workflow I’ve developed over the years from my analytics and SEO days that will help speed up your research into areas your CRO program should focus on. link] (cost is $151.77

SEO 80

SEO Keywords Intent Analytics 80

Webbiquity

JUNE 5, 2019

It also has a text analytics function which allows for a content analysis of your site alongside competitor websites. Comparing APIs. Both Serpstat and SEMrush offer incredibly powerful APIs that allow for nearly infinite data analysis. billion for the US alone. Domain visibility and tracking. Bulk Analysis.

SEO 159

SEO Tools Paid Search Agency API 159

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Sprout Social

APRIL 26, 2023

Align with other teams on KPIs and the parameters of your experiment to get the data each contributor needs to make informed decisions, and ensure you have access to the necessary tools—Google Analytics data, for example. The solution: To track how many people clicked on your comment link, use UTMs to track your URLs.

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Use this guide to learn where direct traffic comes from, clean up your source tracking, and keep your content analytics actionable. How to Attribute Your Direct Traffic with Content Analytics Software. Table of Contents. What Is Direct Traffic?

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

seo.co

SEPTEMBER 29, 2022

The clients will never know the back story, but that doesn’t matter because they’ll be on the first page of Google search. As a true analytics tool, the best white label SEO tool can help you monitor keyword rankings, help you perform keyword research and provide the right. Analytics tools. API access.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

DAGMAR Marketing

FEBRUARY 2, 2024

Google Analytics 4 (GA4) is the latest version of Google Analytics, and it consists of several enhancements that can provide admins with in-depth insight into a website or app’s traffic, engagement, and overall performance levels. Getting Started With Google Analytics 4 The world runs on data.

Marketing Analytics Tools 97

Marketing Analytics Tools Analytics Google Click Rate 97

Convert

JULY 14, 2021

When you’re starting out, free tools like Google Optimize are great. One of the best free A/B testing tools is Google Optimize — the successor of Google Analytics Content Experiments. Also, you need some technical knowledge to deploy this 100% API-driven experimentation platform. That’s Google Optimize.

Optimization 52

Optimization Google Tools Marketing Analytics Tools 52

Unbounce

FEBRUARY 11, 2021

To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion. Input for bid optimization strategies: Google’s smart bidding can use store visits as an input. Store Visit Conversions.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Moz

OCTOBER 21, 2018

Google said the info was removed for security purposes, while suspicious SEOs thought this was a push towards spending more on AdWords (now Google Ads). Then a few years later, Google Webmaster Tools (now Search Console) started providing some of the keyword data in the Search Analytics report. Click data. Guess what?

Keywords 52

Keywords API CTR Adwords 52

Martech Advisor

NOVEMBER 26, 2019

Google now has thousands of ranking factors that determine a company’s place in search. Optimizing for search engines – or, let’s call it like it is, optimizing for Google – is no longer solely about capturing keywords and organic traffic to a brand’s website. Finally, Google (v.)

SEO 111

SEO Ideal Customer Profiles Keywords Display 111

LeadsRX

MARCH 9, 2022

Customer Journey Analytics. Optimize conversion paths across marketing programs and content with customer journey analytics. Customer journey analytics (CTA) lets you see consumer behavior as they interact with your brand. Apple TV, Google Chromecast, Roku). Understand how consumers build relationships with your brand.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

seo.co

MAY 10, 2021

The clients will never know the back story, but that doesn’t matter because they’ll be on the first page of Google search. Analytics tools. API access. Get API access. Embedded analytics. Agency Analytics. Custom domain and URL. Best White Label SEO Analytics Tools. Dashboards.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Paid Search Agency 99

Convert

JULY 20, 2021

Learn how to use Google Analytics ecommerce revenue tracking, set up manual revenue tracking, or use Webhooks in your Shopify store. One of the most common ways to track revenue for your ecommerce is with Google Analytics. Create a Revenue Goal with Google Analytics. GA Ecommerce Revenue Tracking.

Marketing Analytics Tools 52

Marketing Analytics Tools eCommerce Allocation API 52

RebelMouse

MAY 2, 2022

RebelMouse started 2022 off strong with a continued commitment to site performance, particularly Google’s Core Web Vitals, that makes the sites within our network the fastest on the open web. In fact, our commitment to high performance was recognized by Google. We have seen a positive impact from Google and Facebook as a result.

Paid Search Agency 52

Paid Search Agency Ad Exchange API Tagging 52

Moz

JULY 15, 2020

There's endless possibilities w/ #machinelearning : Some cool things: - AI-generated faces - Auto-excuse generator (need that) Leveraging for SEO: - Keyword research - Forecasting time series - Extracting entities and categories from URLs - Internal link analysis #mozcon — Seer Interactive (@SeerInteractive) July 15, 2020.

Lead Scoring 68

Lead Scoring Lead Ranking CTR API 68

Content Marketing Institute

APRIL 11, 2018

Beyond simply making interactions more efficient, this tool also has: Advanced analytics to show which posts receive the most engagement. Here’s a screenshot of the analytics dashboard: While it can be a bit overwhelming at first, once you or your employees get the hang of it, it can shave hours off your social media time every week.

Tools 111

Tools Automation Work Management Content Marketing 111

Biznology

OCTOBER 28, 2014

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Widgets and Google Gadgets? Google AdSense. Google AdWords. Google AdWords (MCC). Google Alerts. Google Analytics. Google Trends.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Webbiquity

APRIL 14, 2015

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Google Didn’t Want Us To Use The Keyword Planner This Way. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog.

Keywords 100

Keywords SEO Research Resources 100

Moz

JULY 15, 2020

There's endless possibilities w/ #machinelearning : Some cool things: - AI-generated faces - Auto-excuse generator (need that) Leveraging for SEO: - Keyword research - Forecasting time series - Extracting entities and categories from URLs - Internal link analysis #mozcon — Seer Interactive (@SeerInteractive) July 15, 2020.

Lead Scoring 61

Lead Scoring Lead Ranking CTR API 61

Moz

SEPTEMBER 7, 2020

Posted by izzismith Google Search Console is by far the most used device in the SEO’s toolkit. SEOs love Google Search Console — it has the perfect data — but sadly, it’s not the perfect tool for interpreting that data. FYI: there’s an API. The wonderful Aleyda Solis built an actionable Google Data Studio report.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Buzz Marketing for Technology

JUNE 27, 2008

Google Tutor. Your how-to guide for Google with Google tutorials, tips for using Google and advice. 4 Easy Ways of Subscribing to Feeds in Google Reader. Google Reader is a very popular online tool for reading RSS feeds. As a result, the number of ways to get a new feed in to Google Reader has multiplied.

Google 100

Google RSS Adsense Privacy 100

Moz

JULY 15, 2020

There's endless possibilities w/ #machinelearning : Some cool things: - AI-generated faces - Auto-excuse generator (need that) Leveraging for SEO: - Keyword research - Forecasting time series - Extracting entities and categories from URLs - Internal link analysis #mozcon — Seer Interactive (@SeerInteractive) July 15, 2020.

Lead Scoring 46

Lead Scoring Lead Ranking CTR API 46

Huptech Web

FEBRUARY 10, 2023

For example, you can take advantage of a better shopping cart, improved analytics, or enhanced customer experience. Set Up Redirects To prevent loss of customers due to unavailable pages after WordPress to Shopify migration or from any other platform, set up URL redirects for pages that customers might have bookmarked.

eCommerce 52

eCommerce CMS Development Domain Work Management 52

Go Beyond SEO

AUGUST 16, 2018

In the new Google Adwords interface, there is now a Landing Pages report providing a “mobile-friendly click rate” and “valid AMP (Accelerated Mobile Pages) click rate” to give advertisers more insight on how their landing pages perform on mobile devices. This option requires you to use Google forwarding numbers.b)

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

readwrite

AUGUST 21, 2014

Facebook has been pushing hard to get mobile-app developers to adopt App Links , its open source software that facilitates deep-links (think URLs that point directly to information inside apps). Google doesn’t support App Links. Google already provides app indexing , or deep-linking, for Android applications.

Work Management 52

Work Management Facebook Deep Linking Mobile Advertising 52