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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

For data that is not created in the CRM, a technology ecosystem of APIs and connectors exists to bring data into the CRM. Reporting and analytics can only be as good as the underlying data – if the data does not exist, the reports cannot be effective. Marketers are asking for better reporting and analytics.

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Top 10 marketing automation tools every marketer must have

ClickZ

Holding a marketshare of 30%, the inbound marketing and sales software provides web analytics, landing page, social media marketing, search engine optimization and content management. Perfect for: Marketing analytics. Oracle Eloqua. Comes with an open API that enables to seamlessly tie in with any CRM system. Conclusion.

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Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules. I’ll assume the Eloqua integration is most interesting to readers of this blog. The system doesn’t store any information about individuals.

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Hubspot Alternatives

TrustRadius Marketing

The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies.

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Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. What’s significant here is less the reporting than that Radius is moving beyond analytics to give clients lists of potential customers.

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Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year.

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Madison Logic’s Tom O’Regan Named a Top ABM Leader and Innovator Impacting the B2B Sector

Madison Logic

Both complement the current platform integrations with Salesforce, Marketo, and Oracle Eloqua. Madison Logic is the first company in the martech community to integrate with the LinkedIn Marketing Analytics API.