Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.
InsightSquared
APRIL 12, 2018
For data that is not created in the CRM, a technology ecosystem of APIs and connectors exists to bring data into the CRM. Reporting and analytics can only be as good as the underlying data – if the data does not exist, the reports cannot be effective. Marketers are asking for better reporting and analytics.
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