4 Ways to be a Better B2B Twitterer
JULY 21, 2009
In the data analytics / business intelligence world, most of the innovations over the past couple of decades have been incremental, with a few discountinuous innovations like illuminate. There's a tremendous amount of interest in Twitter among b2b marketers.
Best of 2008: Web Analytics
FEBRUARY 10, 2009
Here's a brief review of some of the best posts written recently about web analytics. Are Your Analytics Reports Breaking News or Listing Facts? What's more, as Dean points out, "In addition to being useful, these alternative site analytics solutions are fun."
Best of 2007: Web Analytics
FEBRUARY 25, 2008
And how can you most effectively use web analytics to make productive changes? Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. You've heard it a million times: "You can't manage what you can't measure."
Executive-Level Web Analytics
FEBRUARY 20, 2007
Separating ISPs from actual companies is a manual effort with most web analytics programs, but the information is crucial to knowing which B2B prospects are returning to your site frequently for more information.
Executive-Level Web Analytics, Part 2
FEBRUARY 23, 2007
ThinkMetrics CEO Brandt Dainow recently wrote a piece for iMedia Connection on the Worst Website Measurement Mistakes. Dainow advises web marketers to ignore total site traffic and focus on conversions.
Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
NOVEMBER 10, 2009
Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking by PPC Hero As this post notes, until recently Google AdWords and Analytics were two entirely separate entities.
Best of 2009 (So Far): Search Engine Marketing
DECEMBER 3, 2009
Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process. What's the real the optimal cost per lead for your SEM program?
A Unique Approach to Integrated Advertising Campaigns: Nabbit
OCTOBER 20, 2009
Our customers have real-time analytics available to them to track response rates to their campaigns. The bottom line is that we provide analytics that most advertisers have only dreamed of.
Best of 2008: SEO Guidance, Part 5
AUGUST 17, 2009
There's lots more red meat for web analytics data junkies as well. Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position?
Best of 2008: Amusing, Creative and Just Plain Odd, Part 2
SEPTEMBER 16, 2009
Charlie Brown and the Peanuts gang running an ad agency. How Internet marketing is like a ruptured disc. Bizarre yet real images on the web. Ads that never should have seen the light of an LCD screen. What do all of these things have in common?
Best of 2008: Social Media Optimization, Part 6
SEPTEMBER 22, 2009
How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing?
Book Review: Blogger -- Beyond the Basics
AUGUST 5, 2009
If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan.
Best of 2008: Cool Web Tools, Part 3
SEPTEMBER 14, 2009
Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs?
Best of 2008: Blogging for Business, Part 3
SEPTEMBER 10, 2009
How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow?
Best of 2008: Social Media Optimization, Part 5
SEPTEMBER 3, 2009
How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers?
Best of 2008: Random but Interesting, Part 2
AUGUST 31, 2009
Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Doing a better job of training employees and qualifying leads? Meeting the biggest challenges in b2b marketing head-on? Then you're in the right place!
Best of 2008: Amusing, Creative and Just Plain Odd, Part 1
AUGUST 24, 2009
Signs that you need a break from SEO. Poking fun at Web 2.0 naming conventions. Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian. How not to use PowerPoint. Search engine rap (oxymoronic, but true). Clueless tech support. What do these have in common?
Does More Twitter Followers Equal More Traffic?
JULY 14, 2009
Keep in mind this is as measured by Google Analytics, so the figures here likely understate reality to some degree.)
New Hub Site Focuses on B2B Marketing Intelligence
JULY 1, 2009
The home page displays the latest and most popular content, with the ability to drill down into specific topic areas such as social media, email marketing, analytics and YouTube. A new B2B marketing community site , B2B Marketing Zone officially launched today.
Best of 2008: Strategy and Branding, Part 2
JULY 20, 2009
Best of 2008: Social Media Optimization, Part 3
JULY 13, 2009
How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn?
Best of 2008: SEM Landing Pages
APRIL 20, 2009
Lead Generation Form Optimization Tips and Tricks - Google Analytics by VKI Studios Darcy Foster explains how to use Google Analytics and Omniture for conversion rate measurement, then provides tips for testing different approaches to improving conversions.
Best of 2008: SEO Guidance, Part 4
JULY 6, 2009
Where can you find the best SEO tools and resources (I mean, other than here)? Looking for a concise explanation of the different types of redirects? What are some of the best tools and techniques for competitive SEO research?
Best of 2008: Blogging for Business, Part 2
JUNE 24, 2009
Everyone who writes a business blog ultimately wants the same thing—more traffic.
Best of 2008: Cool Web Tools, Part 1
JUNE 17, 2009
Looking for some helpful tools to enhance your online reputation management? How about slick tools to creating a social media email signature or conducting a video chat session? Or perhaps something more serious, like spying on your competitors or conducting global economic research?
Best of 2008: Random but Interesting, Part 1
JUNE 30, 2009
Looking for the best career search websites? Online tools to help you check out that prospective employee, new next-door neighbor or potentially significant other? Specialty search engines? The story behind LOLcats? Resources to improve your Internet marketing skills? Find music online?
Best of 2008: Strategy and Branding, Part 1
JUNE 3, 2009
What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?
Best of 2008: AdWords Tips and Tactics, Part 2
MAY 28, 2009
Where can you find the best resources to help pass the AdWords certification exam? When is it time to drop or rewrite an underperforming ad? What factors should be taken into account when developing a new AdWords campaign?
Best of 2008: Social Media Optimization, Part 2
MAY 18, 2009
How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? How can you create effective online video content on a budget? Of the hundreds of Facebook applications available, which ones are best for business?
Best of 2008: SEO Guidance, Part 3
MAY 11, 2009
How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? For new websites, how can you incorporate SEO best practices into the design from the beginning? What tactics are most effective at driving increased search traffic?
Best of 2008: Interactive PR, Part 2
MAY 4, 2009
What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR?
Best of 2008: Blogging for Business, Part 1
APRIL 27, 2009
What are some of the most effective ways to attract more readers to your blog? Acknowledge other bloggers you admire? Find ideas for helpful blog posts? Assure you're utilizing blogging best practices? Learn all of that in more in some of the best posts from the last year on blogging for business.
Best of 2008: Website Design
MARCH 6, 2009
What are the current best practices in website design? What common design mistakes should you avoid? Where can you find creative new design ideas?
Best of 2008: SEO Tools, Part 2
APRIL 14, 2009
What are the best tools for analyzing your website text? How can you view your website the way search engines see it? Which URL shorteners work best? How can you use free Google tools to benchmark your search marketing performance against your competition?
Best of 2008: AdWords Tips and Tactics
APRIL 7, 2009
While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Search Marketing , MSN AdCenter or Ask SponsoredListings.
Best of 2008: Social Media Optimization, Part 1
APRIL 6, 2009
Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Why is online reputation management so important? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO?
Best of 2008: WordPress Tools and Tips
MARCH 19, 2009
It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't.
Best of 2008: SEO Guidance, Part 2
MARCH 30, 2009
Is content really king for SEO? What SEO common mistakes do even experienced consultants sometimes make? Which resources are best for accelerating your SEO learning curve? Why do site rankings sometimes drop precipitously for no apparent reason? How can you get a site indexed by Google News?
Best of 2008: Web & SEO Copywriting
MARCH 23, 2009
Any type of marketing copywriting is a blend of art and science. Writing for the web involves requires as much art as any other form, plus another level of science.
Getting More Out of Each Click with "Post-Click Marketing"
DECEMBER 8, 2008
These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. Opentracker is a simple yet powerful service that provides real-time visitor monitoring, search term analysis, online reporting and other analytical capabilities.