The 29 Best Web Analytics Tools


Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

Seven Expert Google Analytics Guides


Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA.

Trending Sources

The 17 Best Social Media Management Tools


Publish posts across social networks and accounts; analyze trends and sentiment with analytics; monitor brand mentions; and automatically trigger customer service cases and tech support tickets. 23: The 29 Best Web Analytics Tools. #24:

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How the Internet of Things Will Disrupt Digital Marketing


The Analytics of Everything. Predictive analytics also gets a massive boost, because with the IoT, consumer marketers (and with the Industrial Internet of Things— the IIoT —B2B marketers) can access information beyond what is possible with programs like SEMrush or Google Analytics.

The 29 Best Social Media Monitoring Tools


Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics).

The 10 Best Customer Service and Customer Engagement Platforms


23: The 29 Best Web Analytics Tools. #24: The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets


Expertise in websites analytics and online user behavior is crucial for these global marketing endeavors. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets.

7 Common Myths About Big Data


There is much feverish online discussion about “big data,” particularly in relation to whether smaller firms that aren’t already accustomed to the use of advanced analytics should embrace it for their operations. Web Analytics big data Climb Online data analysis Michael Rya

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools


Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics.

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The Eight Best Social CRM Tools


Includes marketing automation features to capture, follow up on, and nurture leads, as well as sales workflow automation, ecommerce, and analytics. Multichannel CRM platform integrating email, telephony (single-click dialing, call analytics), and social media activity.

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20 Tremendous Digital Marketing Stats and Facts


Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. Digital marketing budgets continue to rise, often at the expense of offline advertising spend.

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts


11) Analytics are important—but use them the right way. Google Analytics provides a treasure trove of website visitor data, for free. Use analytics trend data to help tune your timing and tactics. Though Google Analytics is valuable, it’s not perfect “out of the box.”

The 24 Best Visual Content Creation Tools


A cloud-based Visual Analytics Platform to create rapid visualization of business information and dynamic data sets. More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019.

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47 Superb Social Media Marketing Stats and Facts


The tools most commonly used to measure social media marketing results are the native analytics provided by the social networks (Facebook, Twitter, etc.) These are followed by social media management platforms like HootSuite (62%) and web analytics (e.g., Google Analytics) at 59%.

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15 Questions to Ask When Hiring an SEO Professional (Seriously)


There are a wide range of tools to help SEO professionals work more efficiently and effectively, from rank tracking, keyword research , and link building to analytics, competitive benchmarking , and “all-inclusive suite” type tools.

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The 12 Best Competitive Intelligence and Benchmarking Tools


There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. A very good spying tool where you can see your competitors website analytics.” ” — RazorSocial (Social Media Analytics).

The 32 Best Twitter Marketing Tools


View analytics on any user’s tweets, retweets, replies, mentions, and hashtags; export Twitter activity; monitor interactions with your followers; batch add/remove people from your lists; see who’s not following you back; and track your follower growth over time.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients


According to data by Google Analytics, a person spends (on average) 2 minutes and 27 seconds to skim through the testimonial page. Guest post by Bill Achola. Ned J. Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients.

The 20 Best SEO Rank Tracker Tools


Web analytics tools like Google Analytics or Clicky are great for the former. Special features: keyword grouping/categorization; geo tracking; Google Analytics integration; keyword suggestions. 16) STAT Search Analytics.

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The 23 Best Content Ideation Tools


Sample review: “Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics.” Great content—the kind that resonates with your audience—starts with great topic ideas.

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10 of the Best Web Analytics Guides and Tips of 2013


Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. 9 downloadable custom Google Analytics reports by iMedia Connection. ” How to Filter Bot Traffic From Your Google Analytics by LunaMetrics.

How to Calculate the ROI of Social Media Marketing [Infographic]


After you have all that data, you must then move to using analytics in order to track it. Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line?

16 Enigmatic Business Blogging and Other Marketing Stats


Perhaps not coincidentally, CMOs also plan to boost spending on marketing analytics from 6.4% As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months.

Six Expert Guides to Measuring Content Marketing Results


Derek Edmond illustrates “how to demonstrate B2B content marketing performance in association with three primary challenges: brand awareness, thought leadership and engagement,” using common tools like Google Search Console (formerly Webmaster Tools), Facebook Insights, Twitter Analytics, SharedCount , and Google Analytics. Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!”

This One Thing Has Become The New SEO Reputation Management Secret This Year


Be sure to utilize the Google KeyWord Planner Tool , Google Analytics (you can set threshold alerts to be automatically emailed to you) to help improve your brands reputation by creating quality, topical and keyword-based content that your audience is searching for. Guest post by Jon Rognerud.

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The Single Most Important Element for Increasing B2B Lead Gen and Sales


This post originally appeared on MarketingProfs. A spate of articles recently have expounded on the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (B2B) marketing most prominently.

What CMOs Need to Know That Will Keep CEOs and CFOs Happy


Marketing Strategy Web Analytics b2b marketing Content Marketing web marketing performance measurement Web Presence OptimizationThis guest post from Kirsten Chapman was originally published on LinkedIn. Modern marketing and business are defined by one thing: The Web.

In B2B Marketing, Don’t Forget the Basics


Which technologies do we need to watch next, to understand their impact on marketing strategies and tactics—”big data” analytics? Marketing professionals, particularly those who work with technology companies, strive to stay ahead of the curve.

14 Dazzling Digital Marketing Stats and Facts


42% of CMOs say that analytics skills will become a core competence in marketing (really – only 42%?); Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.”

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83 Exceptional Social Media and Marketing Statistics for 2014


“Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).”

The Six Best Google+ Marketing Tools


Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting.

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14 Brilliant B2B Marketing Strategy Guides


The old “sales funnel” model is giving way to more sophisticated analytical frameworks. Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing.

48 Phenomenal SEO Guides, Tips & Tactics


SEO is analytics. SEO Checklist: 60 essential checks before launching a website by Web SEO Analytics. ** 5 STARS. As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.”

The 26 Best WordPress Plugins


Make it easy for your readers to join your email list, share your articles and optimize with analytics. A lead generation plugin for WordPress featuring A/B testing, customized targeting, and analytics. 16) Google Analytics by MonsterInsights. Blogging Wizard (Analytics).

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The Five Best Infographic Creation Tools and Services


Sample review: “Vennage is a social analytics and marketing company that offers infographics and other designs as part of its service package. Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since.

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23 Outstanding Social Media Marketing Guides


” 7 Multi-Platform Social Media Analytics Tools by RazorSocial. ** 5 STARS. Ian Cleary reviews seven “very useful social media analytics tools.”

The 28 Best Influencer Marketing Tools


Both the newsroom and the email are responsively designed to look great on desktop, tablet, and mobile devices, and every email includes analytics to help you track response rate.” Sample review: “Looking to spy on competitors’ blog post analytics?

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18 (of the) Best Web Analytics Guides of 2011


” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g.,

The 15 Best Audio and Video Editing Tools


A professional video hosting and marketing platform: upload videos, optimize for search, add interactivity, monitor analytics, and set security options. 23: The 29 Best Web Analytics Tools. #24:

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22 Expert Guides and Reviews of 200+ Social Media Tools


The tools are categorized into three groups: social media messaging & scheduling; analytics; and social landing page tools. Marketers Adopt Social Media Analytics Tools by eMarketer. marketing groups have adopted social media analytics tools.