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The 29 Best Web Analytics Tools

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Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

Seven Expert Google Analytics Guides

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Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA.

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The 17 Best Social Media Management Tools

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Publish posts across social networks and accounts; analyze trends and sentiment with analytics; monitor brand mentions; and automatically trigger customer service cases and tech support tickets. 23: The 29 Best Web Analytics Tools. #24:

The 29 Best Social Media Monitoring Tools

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Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics).

The 15 Best Special-Purpose SEO Tools

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LinkResearchTools collects links from 24 different link data sources including MajesticSEO, Ahrefs, SEMrush , Moz, Google Analytics, Google Search Console, Facebook, and Twitter, and reports a wide range of metrics for each link (e.g.,

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The 26 Best All-in-One SEO Tool Suites

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Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. 7) Authoritas (formerly Analytics SEO). SEO has a lot of moving parts.

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20 Tremendous Digital Marketing Stats and Facts

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Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. Digital marketing budgets continue to rise, often at the expense of offline advertising spend.

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The Eight Best Online Tools for Sales Professionals

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23: The 29 Best Web Analytics Tools. #24: It’s hardly news that B2B sales and marketing teams aren’t always on the same page. And it’s not just arguments over lead quality. According to research from IDC , over 40% of all marketing materials aren’t used by sales teams.

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How the Internet of Things Will Disrupt Digital Marketing

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The Analytics of Everything. Predictive analytics also gets a massive boost, because with the IoT, consumer marketers (and with the Industrial Internet of Things— the IIoT —B2B marketers) can access information beyond what is possible with programs like SEMrush or Google Analytics.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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11) Analytics are important—but use them the right way. Google Analytics provides a treasure trove of website visitor data, for free. Use analytics trend data to help tune your timing and tactics. Though Google Analytics is valuable, it’s not perfect “out of the box.”

The 12 Best Competitive Intelligence and Benchmarking Tools

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There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. A very good spying tool where you can see your competitors website analytics.” ” — RazorSocial (Social Media Analytics).

47 Superb Social Media Marketing Stats and Facts

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The tools most commonly used to measure social media marketing results are the native analytics provided by the social networks (Facebook, Twitter, etc.) These are followed by social media management platforms like HootSuite (62%) and web analytics (e.g., Google Analytics) at 59%.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

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Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics.

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The 24 Best Visual Content Creation Tools

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A cloud-based Visual Analytics Platform to create rapid visualization of business information and dynamic data sets. More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019.

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The 10 Best Customer Service and Customer Engagement Platforms

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23: The 29 Best Web Analytics Tools. #24: The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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According to data by Google Analytics, a person spends (on average) 2 minutes and 27 seconds to skim through the testimonial page. Guest post by Bill Achola. Ned J. Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients.

15 Questions to Ask When Hiring an SEO Professional (Seriously)

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There are a wide range of tools to help SEO professionals work more efficiently and effectively, from rank tracking, keyword research , and link building to analytics, competitive benchmarking , and “all-inclusive suite” type tools.

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The Eight Best Social CRM Tools

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Includes marketing automation features to capture, follow up on, and nurture leads, as well as sales workflow automation, ecommerce, and analytics. Multichannel CRM platform integrating email, telephony (single-click dialing, call analytics), and social media activity.

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10 of the Best Web Analytics Guides and Tips of 2013

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Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. 9 downloadable custom Google Analytics reports by iMedia Connection. ” How to Filter Bot Traffic From Your Google Analytics by LunaMetrics.

The 23 Best Content Ideation Tools

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Sample review: “Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics.” Great content—the kind that resonates with your audience—starts with great topic ideas.

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Six Expert Guides to Measuring Content Marketing Results

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Derek Edmond illustrates “how to demonstrate B2B content marketing performance in association with three primary challenges: brand awareness, thought leadership and engagement,” using common tools like Google Search Console (formerly Webmaster Tools), Facebook Insights, Twitter Analytics, SharedCount , and Google Analytics. Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!”

This One Thing Has Become The New SEO Reputation Management Secret This Year

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Be sure to utilize the Google KeyWord Planner Tool , Google Analytics (you can set threshold alerts to be automatically emailed to you) to help improve your brands reputation by creating quality, topical and keyword-based content that your audience is searching for. Guest post by Jon Rognerud.

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16 Enigmatic Business Blogging and Other Marketing Stats

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Perhaps not coincidentally, CMOs also plan to boost spending on marketing analytics from 6.4% As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months.

In B2B Marketing, Don’t Forget the Basics

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Which technologies do we need to watch next, to understand their impact on marketing strategies and tactics—”big data” analytics? Marketing professionals, particularly those who work with technology companies, strive to stay ahead of the curve.

What CMOs Need to Know That Will Keep CEOs and CFOs Happy

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Marketing Strategy Web Analytics b2b marketing Content Marketing web marketing performance measurement Web Presence OptimizationThis guest post from Kirsten Chapman was originally published on LinkedIn. Modern marketing and business are defined by one thing: The Web.

The 32 Best Twitter Marketing Tools

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View analytics on any user’s tweets, retweets, replies, mentions, and hashtags; export Twitter activity; monitor interactions with your followers; batch add/remove people from your lists; see who’s not following you back; and track your follower growth over time.

83 Exceptional Social Media and Marketing Statistics for 2014

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“Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).”

Marketing Technology Needs to be Facebook-ized

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The recent Big Data Tech 2017 event in Minneapolis drew more than 1,000 attendees from across the business spectrum—IT, marketing, finance, operations—to learn about trends in data management and analytics.

14 Dazzling Digital Marketing Stats and Facts

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42% of CMOs say that analytics skills will become a core competence in marketing (really – only 42%?); Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.”

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14 Brilliant B2B Marketing Strategy Guides

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The old “sales funnel” model is giving way to more sophisticated analytical frameworks. Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing.

How to Calculate the ROI of Social Media Marketing [Infographic]

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After you have all that data, you must then move to using analytics in order to track it. Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line?

The 20 Best SEO Rank Tracker Tools

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Web analytics tools like Google Analytics or Clicky are great for the former. Special features: keyword grouping/categorization; geo tracking; Google Analytics integration; keyword suggestions. 16) STAT Search Analytics.

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The B2B Checklist for Evaluating Marketing Software

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Provides Useful Analytics: Ever find yourself staring at a series of metrics as you attempt to make heads or tails of it all? Guest post by Ryan Gould.

48 Phenomenal SEO Guides, Tips & Tactics

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SEO is analytics. SEO Checklist: 60 essential checks before launching a website by Web SEO Analytics. ** 5 STARS. As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.”

How to Accurately Track Your Website Leads

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Search Engine Marketing Google AdWords Google Analytics marketing ROI Matt Cannon PPC advertising Straight NorthGuest post by Matt Cannon. Have you ever wondered whether your PPC or SEO campaign is worth the investment?

The Single Most Important Element for Increasing B2B Lead Gen and Sales

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This post originally appeared on MarketingProfs. A spate of articles recently have expounded on the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (B2B) marketing most prominently.

Balancing SEO and PPC to Maximize Search Results

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Though branded terms (keywords that include your company’s name or products) are kind of like “fake” organic traffic, don’t forget that Google Analytics is still considering it organic. Guest post by Max DesMarais. Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company.

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23 Outstanding Social Media Marketing Guides

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” 7 Multi-Platform Social Media Analytics Tools by RazorSocial. ** 5 STARS. Ian Cleary reviews seven “very useful social media analytics tools.”

The Six Best Google+ Marketing Tools

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Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting.

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18 (of the) Best Web Analytics Guides of 2011

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” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g.,