NuSpark

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.

How to Implement an Account-Based Marketing Program in Your Firm

NuSpark

A professional data analytics partner will mine your existing data and obtain information from external data sources. These predictive analytics tools help find companies in your CRM that resemble established clients, and model your marketing activities on what worked previously. #6:

Trending Sources

Building a Marketing Technology Stack for Your Demand Generation Efforts

NuSpark

Analytics and tracking. Once you know what you want to achieve and which categories the tools fall into, develop your technology stack around specific functions such as planning, awareness, conversion, nurturing, sales and analytics.

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

NuSpark

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics.

How to deploy content properly within your account-based marketing program

NuSpark

Data and analytics. The potential synergy between account-based marketing programs and content marketing offers enough potential to make any informed, savvy marketer excited, but many find the details of implementation a hurdle too high to overcome.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Step 6: If you have one of the Google Analytics plug-ins for WordPress, any page you create will have analytics code automatically.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Step 6: If you have one of the Google Analytics plug-ins for WordPress, any page you create will have analytics code automatically.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. Analytics measures both visits and visitors in your account.

An Overview of Google Analytics Goals & Conversion Metrics

NuSpark

It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior. Many of these pages you can track anyway under the Content section of analytics as well. Google Analytics.

Measuring Content with the New Google Analytics

NuSpark

Measuring Content with the New Google Analytics. There’s a new version of Google Analytics just released, and am starting to become familiar with the new functionality. Analytics Content

A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark

They can’t be tracked as conversion goals with Google Analytics. At NuSpark, we usually add calls from ad conversions to our Google Analytics reporting.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Any URLs should be tagged with analytics UTM codes so that specific links can be tracked. Facebook’s own Insights, and Google Analytics. For Google Analytics, you certainly want to track referrals from Facebook, track the engagement on your website, and track the conversion rates.

A Social Media Measurement Dashboard; One Approach

NuSpark

There are so many social media tools, platforms, and analytics hubs (many we use); so I wrote this to put in perspective my view on social media analytics and how I combine the various metrics into a measurement dashboard that makes sense to all parties as discussed above.

Social Media Metrics & Analytics; Measuring Success

NuSpark

While these social media engagement metrics are being tracked, you of course need to measure social media traffic to your website or blog via Google Analytics or a similar platform. Analytics Social MediaAn Approach to Measuring Success with Social Media; What Metrics Mean the Most .

Remarketing Advertising Strategies with Google Analytics

NuSpark

Now, you can add remarketing options by using Google Analytics data. . For more details on remarketing with Google Analytics, click here. Increase Conversions with New Remarketing Options.

How The Beatles’ Songs Optimize B2B Marketing Strategies

NuSpark

Many of the Beatles songs do have lessons for B2B marketers especially when it comes to content marketing, inbound/outbound marketing, and analytics. All website and marketing activity should be tracked via Google Analytics or a more robust analytics tools.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Assuming you have Google Analytics, attribution modeling is one of the key differences between the free Google Analytics, and the premium version of Google Analytics. Other analytics tools include some attribution modeling functionality as well.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Assuming you have Google Analytics, attribution modeling is one of the key differences between the free Google Analytics, and the premium version of Google Analytics. Other analytics tools include some attribution modeling functionality as well.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. There are so many posting and analytics tools, but I discovered Sprout Social years ago, and still find it useful for scheduling posts on Twitter, Facebook, and now Google+. Analytics.

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

To optimize your success, measure conversions by channel (URL tagging) via Google Analytics or a similar analytics tool. You’ve written, designed and produced a white paper. That was a lot of work. Now you can relax. Not so fast. You’re only half way there. Why did you write it?

Paper 57

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

Keep the form fields to a minimum, focus on key benefits audiences will get from downloading (explain why your audience will want to read it), and measure conversions by channel (URL tagging) via Google Analytics or a similar analytics tool. .

Paper 101

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

By using analytics tools, you can measure reach, frequency, attribution, and affect on conversions. Ever wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising.

How LinkedIn Sales Navigator Can Generate Qualified Leads

NuSpark

This enables you to build data on them, and if you’re using a robust predictive analytics program you’ll be able to identify precisely what the best marketing approach would be.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

Then, when tracking results via Google Analytics or similar, review not just the last interaction conversions, but how display contributes to conversions from other channels (multi-channel funnel reports). . A Look at Online Display Advertising for Lead Generation.

Matching the Offer with Buyer Mindset: The Website Dilemma

NuSpark

Analytics Can Help. Alternatively, you can use Google Analytics > Audience > User Flow to observe the visitor paths. Google Analytics’ User Flow diagram can help you visualize buyer stages for page visitors.

A Brief Guide to Increasing Website Conversions with Video

NuSpark

We have been using Google Analytics event tracking to measure client videos. I recently stumbled upon a new analytics tool, Wistia , that provides video hosting, video SEO, video measurement, and other video optimization services.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. This year look for one on Marketing Analytics and an update on social media lead generation. Happy New Year! I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine.

A Social Media Measurement Dashboard; One Approach

NuSpark

There are so many social media tools, platforms, and analytics hubs (many we use); so I wrote this to put in perspective my view on social media analytics and how I combine the various metrics into a measurement dashboard that makes sense to all parties as discussed above. The metrics I gather are based on our favorite analytics tools, but other tools and platforms include may include some of them also. . YouTube Analytics is the source for much YouTube metric data.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

Use tools and analytics to determine the traffic and the competition, and then be smart about the selection.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark

Here’s an example of a Promoted Trend: Analytics. Twitter advertisers get their own analytics to monitor their promoted accounts and promoted tweets so performance can be measured. Utilize Google’s URL builder to tag URLs within analytics for more granular measurement.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Your organic keywords obtained from your analytics program.

Click 88

Targeting B2B Companies with Online Display and Social Media Advertising

NuSpark

Like all ad campaigns, they need to be tagged for analytics, measured, optimized, and have clear conversion goals in mind.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

Analytics, hosting, and feature add-ons: Viewbix , Wistia , to name two I like. Measure: Event tracking with Google Analytics; YouTube analytics, Tagged links on channels of distribution, click rates, video views, social media shares and comments, Leads generated, ROI reporting. .

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark

The book covers design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you’re involved with marketing or designing a large ecommerce site, or managing a modest online operation. . Web Analytics and ROI Measurement. Web Analytics 2.0:

Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark

Measuring conversions and what to look for in your analytics. I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates.

How to Set Up a Promoted Tweet Campaign Targeting Keywords

NuSpark

With any marketing campaign, any tweet links should be tagged for analytics, and be able to measure conversions, cost-per-conversion, and ROI. Twitter recently launched a keyword targeting option for Twitter Ads. It’s like Google AdWords-like targeting for Twitter.

32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark

Test and measure your content using tools such as Google Analytics, social media insight analytic platforms, and URL tracking such as Bit.ly, and determine which kinds of content via which channels bring more traffic to your site, and engage most audiences. Everybody does list-format blog posts this time of year.

The Many Roles of an SEO Professional; What an SEO Tactician Does

NuSpark

We’ll show you website analytics reports, and make recommendations on website behavior. What is a search engine optimization tactician.

Facebook Business Pages; Measuring What Matters for Success

NuSpark

As stated, there are many fine Facebook analytics tools you can pay for, and they give many insights into your Facebook business page management. Taken from Google analytics, you should always be monitoring website traffic from social media sources. .

Is Your Website Working for Lead Generation and Inbound Marketing?

NuSpark

Take a look at your analytics’ engagement measures. Clues to the missing pages of the story can be found when looking at the content section of your analytics tool. Below is what the navigation report looks like on Google Analytics. How’s your website doing? .