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Adapting To The NEW Consumer With Better Analytics

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In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics but was surprised when digital friend Hessie Jones , Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past. By Brooke B.

Three Types of Goals and KPIs Needed for Social Media Analytics

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Good social media analytics are needed for businesses to understand the social consumer. ” We find that most clients have three major types of goals they’re looking to achieve with their social media analytics, revolving around: Awareness. Content analytics or analysis.

Trending Sources

What happens to your marketing effort when Google search goes away?

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Artificial Intelligence Big Data and Analytics Google techologies Internet marketing Mobile marketing Podcasts SEO Smart Speakers The Marketing Companion Alexa Amazon google + mark schaefer marketing companion microsoft podcast smart speakersBy Mark Schaefer. Google search goes away?

Four profound marketing megatrends for 2016 and beyond

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Analytics — A simple social media dashboard is not enough to win in this environment. In the past few months I have had the opportunity to test several software platforms that can help you create better, more shareable content based on data and analytics.

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Four marketing mega trends nobody’s talking about

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By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. It’s pretty easy to make a prediction based on what’s already happening.

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Content Shock is here. Now what?

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About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. And it looks like the idea may be showing up in measurable ways. The premise behind Content Shock is simple.

10 Epic Shifts that are Re-Writing the Rules of Marketing

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We’ll see experience-based KPIs and experience analytics beyond simple sentiment and customer satisfaction.” By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?”

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The five great questions of content marketing

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Big Data and Analytics Content distribution Content Ignition Strategy Content Marketing Content Shock Social Media Strategy content marketing content shock evergreenBy Mark Schaefer. I recently attended a conference where marketers wrote about their single biggest challenges.

I don’t know my online audience and neither do you

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In fact, there is no social media analytics program on earth that would reveal his name to me because he is not engaging with me in a public way. In fact, there is no social media analytics program on earth that would reveal his name to me because he is not engaging with me in a public way.

A new process to quantify content marketing success

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We will use this information, and data from internal and external sources, to complete a comprehensive assessment that includes more than $100,000 worth of software tools, proprietary analytics, and an extensive 50-point audit. Predictive analytics.

Marketing is the second-biggest user of Big Data (and other amazing facts)

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The most popular application is operational analytics (42 percent). The most popular application is operational analytics (42 percent). Big Data and Analytics analytics big dataThanks to my friends at Dell, I received access to the latest EMA/9sight Big Data research.

Four lessons in marketing data analysis for beginners

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Big Data and Analytics ROI and measurement marketing analytics roi and measurement social media measurement value of marketing

Marketing: New architects of the customer experience?

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Big Data and Analytics business relationships business strategy customer acquisition economics of social media ROI and measurement Social Media best practices Video blogs brian solis customer experience customer journey video blogs

Research proves there is still a place for long form content

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Big Data and Analytics blogging Blogging best practices Content Ignition Strategy Content Marketing Writing best practices buzz sumo content ignition content marketing pew

Your marketing success may hinge on Gray Social Media

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He told this story: After working on our company blog for a while, I found great value in diving into Google Analytics to see where the traffic was coming from. Her level of tweeting is so obscure that she is invisible on the social analytics radar.

Four ways customer connections will change by 2020

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Augmented Reality B2B and social media Big Data and Analytics customer acquisition Google techologies Mobile marketing QR Codes augmented reality big data customer connections internet security Technology is changing the way we buy, fly and try.

The new psychology of content consumption

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Artificial Intelligence Big Data and Analytics Content Marketing facebook Facebook marketing Podcasts Psychology and social media research Snapchat streaming video The Marketing Companion marketing companion podcastsIs the psychology of content consumption changing?

Five 2015 digital marketing trends for your consideration

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Augmented Reality B2B and social media Big Data and Analytics economics of social media facebook futurist Google techologies innovation Pinterest Technology Twitter 2015 digital marketing trends content shock Facebook marketing google glass

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The uncomfortable state of content marketing metrics

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Perhaps they found the article organically and I had a record of page views in Google Analytics. Penn , author of the brilliant new book Marketing Red Belt: Connecting With Your Creative Mind , is one of the most intelligent and resourceful analytical minds on our planet.

How to be “Future Ready” for a career in marketing

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Here are the skills you need to compete: Statistics and analytics, digital marketing and advertising strategies, content creation skills, and community management … in addition to the marketing basics of course.

Why Big Data will go away soon

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You need to get comfortable with analytics and statistics … at least for the next five years.” That’s why I have long advocated the need for some background in statistics and analytics in a marketing education. Big Data and Analytics big data

A Special Message for You: The Power of Personalized Marketing

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The possibilities truly are limitless, and predictive analytics could take this science even further, creating hypertargeted customer experiences and bringing marketing ROI to a whole new level. By Kerry Gorgone, {grow} Contributing Columnist. Great.

Two questions to help you find the value of marketing

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Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day. Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day. By Eric Wittlake, {grow} Contributing Columnist.

The Data-Driven Sales Team: Why Social Selling Works

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Big Data and Analytics Social Media and SalesOver the last three years I’ve been doing quite a bit of “social selling” training for big companies and it has been an interesting experience. I see that some people are eager to embrace the change.

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What are the most reliable content channels to connect with customers?

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If analytics on reach are poor for text and video, the situation is even worse for podcasts. I recently had a chance to hear entrepreneur and author Joe Pulizzi speak about his wonderful new book Content Inc and my mind was buzzing over some of the interesting new ideas he presented.

37 Big Data Case Studies with Big Results

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EVOVL : Helps large global companies make better hiring and management decisions through tpredictive analytics. GE’s analytics team crunches it, then rejiggers machines to be more efficient. By Rob Petersen, {grow} Community Member.

What does digital transformation mean to marketing?

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Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying.

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From newbie to expert, here are the best social media tools for your business

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Analytics. It is a great way to get started with analytics, and to become the number-junky every good social media marketer should be. Google Analytics and Typeform – Google Analytics is an obvious tool. By Kiki Schirr, {grow} Contributing Columinst.

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3 Ways to know your prospects as well as they know you!

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B2B and social media Big Data and Analytics customer acquisition eMail marketing brooke sellas email list lead nurturing email marketing lead generation leads prospects social media and b2b social media and salesBy Brooke Sellas, {grow} Contributing Columnist.

Three companies using IT for dramatic transformation

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Big Data and Analytics Case studies innovation Mobile marketing big data case studies firestone health net connect sephoraI used to work for a big global company. Here was the management view of the IT department: It is the help desk. It is a necessary evil. It is a cost to be cut.

The 5 hottest marketing jobs in a digital age

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Big Data and Analytics careers Communty-building Content Marketing corporate communications Organizational Development hottest marketing jobs jobs in marketing marketing careers How can we expect marketing jobs to be impacted by technology over the next few years?

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Four Strategies to survive automated writing and content bots

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Artificial Intelligence Big Data and Analytics careers Content Marketing artificial intelligence automated writing evergreenA few months ago, I participated in a study to rate the quality of 10 different blog post writers.

Why Instagram is becoming the dominant social network

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Big Data and Analytics branding economics of social media futurist Instagram Internet marketing Mobile marketing Pinterest Video blogs dominant social network instagram social media research

How to set up a Social Media Command Center

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Leading organizations, such as Coca Cola and Southwest Airlines have created a physical space and hired dedicated staff (typically with a deep background in digital analytics) and now even smaller companies are looking into this capability. Customer insights and analytics.

A ton of useful information on social media marketing measurement!

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On this edition I spend about 45 minutes hanging out with marketing measurement and analytics expert Rob Petersen and, together with some of our {grow} community, we tackle the hardest questions in the field around social media and ROI.

Seven Essential Mobile Apps for Marketers

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With Buffer, you can schedule posts and review analytics to see which drew the most engagement from your audience. Google Analytics: https://www.google.com/analytics/. By Kerry Gorgone, {grow} Contributing Columnist.

5 Reasons companies are bringing their marketing in house

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As analytics improve and Big Data gives way to the real insights in Little Data , we are able to drive our efforts down to individuals. As analytics improve and Big Data gives way to the real insights in Little Data, we are able to drive our efforts down to individuals.

Marketing and the new Digital Mindset

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gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations.

Why this is the most difficult (and fun!) time to be in marketing

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In addition to traditional marketing classes in strategy and consumer behavior, you are probably sub-optimized if you haven’t also picked up these skills: An immersion in statistics and data analytics.

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10 things you need to know NOW about OmniChannel Marketing

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Analytics is the key to the kingdom. Augmented Reality Big Data and Analytics business strategy Internet marketing Mobile marketing Monitoring strategies enterprise marketing omni-channel omni-channel marketing