Earnest about B2B

Is there a place for chatbots in B2B?

Earnest about B2B

HubSpot has connected a variety of marketing systems (like HubSpot, Google Analytics and others) to provide quick, easy access to information and services.

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Testing Event Technologies at EventLab

Earnest about B2B

It also provides the event organiser with analytics behind the online conversations on the day – meaning they can follow up after the show. Recently we hosted London Business School at EventLab – a showcase of event technologies. The purpose?

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Trending Sources

The new Superpowers: CCS Predicts

Earnest about B2B

While IoT is generating huge amounts of data, the value is all in what you do with it – which is where machine learning, AI and analytics are key. Last week the great and the good in the tech industry gathered at the CCS Insight annual Predicts event.

5 everyday terrible user experiences (and how to avoid them)

Earnest about B2B

Use your analytics to find out more about user context. If you’re going to offer users self-service information, you need to get with the programme. More and more of our day-to-day processes are now being designed so that we (the users) can complete them online. And we love it.

You have a new match! Online dating tips for the B2B inbound marketer

Earnest about B2B

But over time, however, be sure to use data and analytics tools such as Google Analytics , or methods such as surveys or A/B testing , to refine those assumptions. Back on the market or going to market? Hot tips from Earnest!

Has technology made marketing easier and better, or just faster?

Earnest about B2B

The data and analytics are all readily available to marketing, we just need to ask the right questions and take the time to get the story right. Technology and data allow us to get our marketing right. We just need to take the time.

Email Marketing for different buyer personas

Earnest about B2B

They’re deeply analytical and will go over every detail - as much information as they can get. Email Marketing for personality types - what''s the strategy?

Welcome to the Alt.Dictionary for Business – it all starts here

Earnest about B2B

Analytics – To jerk one’s abdomen involuntarily (tweet this). Business jargon – we’re sick to the back teeth of it. So here at Earnest – we think enough is enough. Forever realists, we know we’re never going to purge the business world of its lingua franca, but what we can do is take a very large proverbial stick and poke fun at it.

Don’t count your followers before they have hatched

Earnest about B2B

With bigger and better Google analytics recently launched, this is far easier to track than it used to be. As B2B marketers from agencies across the country flocked to the Google offices for the monthly ABBA meeting , conversation quickly turned to everyone’s favourite topic – the issues facing agencies and marketers today. The answer was clear.

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Welcome to the Alt.Dictionary for Business - it all starts here

Earnest about B2B

Analytics – To jerk one’s abdomen involuntarily (tweet this). Business jargon - we''re sick to the back teeth of it. So here at Earnest - we think enough is enough. Forever realists, we know we''re never going to purge the business world of its lingua franca, but what we can do is take a very large proverbial stick and poke fun at it.

Predictions from the front-line of B2B marketing 2016

Earnest about B2B

While we’ve all been busy implementing things like CRM, web and social analytics and marketing automation platforms, at the moment they’re all generating a lot of data without much insight. What lies ahead in 2016? Life moves pretty fast.

This is the week that was: Viva Marketing

Earnest about B2B

Top 10 list of the week: Our friends at digital agency Hoop pull together some great resources , and this week it found the ten best social media analytics tools.

The big barriers to big data for b2b marketers

Earnest about B2B

Ready and waiting with his team of insight tools, analytics experts and reams of spread sheets to give the answers marketers have been yearning after for so long. While big data is relatively new to the world of b2b marketing, comprehensive data and analytics have been used to make big decisions in sport for years. Metrics. Measurement. Three little things responsible for marketers across the world waking up in cold sweats at night.

This is the week that was in B2B: from C-Suite Facebookers to CCS Predicts

Earnest about B2B

Like using data and analytics to spot opportunities and issues in real-time.

How buyers' new "subscriptions psychology" will effect B2B marketers

Earnest about B2B

The Marketers package – with marketing automation, 3 e-magazines and analytics platforms, all rolled into one monthly subscription. We are living in an increasingly subscription-based world.

"In Inbound Marketing, metrics matter" HubSpot Inbound 2014 - Thursday 18th September

Earnest about B2B

Generally, he said (in agreement with Tuesday''s panel session about what VCs and board members expect from CMOs) that modern marketers need to have a hybrid skill set: both analytical and tactical. "The internet hasn''t simplified anything. It''s made everything much more complicated".

This is the week that was: Twitter analytics, best practice for DM and a revolutionary reading app

Earnest about B2B

Simply Measured have compiled a complete guide to Twitter analytics – available as a free download. After a long absence the sun has made a welcome return to central London this week and it is a welcome return, let me tell you. Here’s an overview of a few things that have caught our attention of late. Let’s get analytyical.

The changing role of the CMO - HubSpot Inbound 2014, Tuesday 16th September

Earnest about B2B

Now however, CMOs are needed to have a much more advanced skillset focusing on strategy and analytics. Day 2 of HubSpot''s Inbound event started with an impressive keynote speech from Simon Sinek.

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The lay of the land – benchmarking the B2B landscape

Earnest about B2B

We need to get better at this, but thankfully it’s easier than ever to measure the performance of our tactics with great platforms like HubSpot and free analytics tools from Google and Twitter. The importance of benchmarks and the art of navigation.

ROI 1

The lay of the land ??? benchmarking the B2B landscape

Earnest about B2B

We need to get better at this, but thankfully it’s easier than ever to measure the performance of our tactics with great platforms like HubSpot and free analytics tools from Google and Twitter. The importance of benchmarks and the art of navigation. Benchmarks were, historically, little grooves cut into stone structures by surveyors to help them calculate elevation between points. They were used to ensure constancy of measurement; to literally give them the lay of the land.

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Just how connected are the world’s top 5 IT services companies?

Earnest about B2B

The video content appears to be presented in an engaging way – check out the Common Craft style Analytics video. It was a simple idea. Take the top 5 IT services companies globally - and see how they’re managing their brands on the social web.

This time it’s personal

Earnest about B2B

There’s the analytics software to help us gain new insights into our customer data – enabling us to build sophisticated profiles to micro-segment and target individuals rather than markets. It was way, way back in 1993 that Don Peppers and Martha Rogers published ‘ The One-to-One Future ’.

How do you get a 60% response rate from FTSE250 Finance Directors?

Earnest about B2B

The challenge we were given by PensionsFirst Analytics was straightforward, but far from a walk in the park. PensionsFirst Analytics has developed a software as a service platform called PFaroe. It went out recorded delivery, and was followed up very promptly by the sales team at PensionsFirst Analytics. But what made us (and PensionsFirst Analytics) even happier were the results.

The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA.

Adapting To The NEW Consumer With Better Analytics

grow - Practical Marketing Solutions

In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics but was surprised when digital friend Hessie Jones , Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past. By Brooke B.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well?

A Structured Approach to Demand Generation Analytics

ANNUITAS

One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. So what is the key to better demand generation analytics? We must take a different approach — a structured approach — to demand generation analytics.

Best Practices for Revenue Ops: Data & Analytics

bizible

As outlined in the ebook, The Rise of Revenue Ops , there are four key pillars to revenue ops: Management & Strategy, Process Optimization, Technology & Project Management, and Data & Analytics. What does Data & Analytics mean through the lens of B2B ops?

The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly.

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device.

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The Only Analytics That Matter Are Your Own

ANNUITAS

While good tips passed on from one marketer to the next may provide great insights, it doesn’t supersede the reality of your own business, which can only be discovered with accurate analytics. Your analytics. So, what do analytics mean for today’s marketer?

Infographic: 4 Marketing Analytics That Matter For Driving Revenue

Crimson Marketing

Here are four marketing analytics for demonstrating marketing’s ability to drive revenue. The post Infographic: 4 Marketing Analytics That Matter For Driving Revenue appeared first on. Demand Generation Infographics marketing analytics marketing revenue marketing ROI sales funne

9 Ways B2B Analytics Can Optimize Marketing Strategies

bizible

Attempting B2B marketing optimizations without accurate analytics is like flying blind. But which B2B analytics platforms are best equipped for certain types of measurement? We’ll discuss nine methods that B2B analytics can be used to optimize marketing strategies.

Report: Targeting & Predictive Analytics Driving Changes in B2B Email

The Point

But while technologies like predictive analytics , marketing automation, and a new breed of ABM solutions hold great promise, they’ll only ever be part of the answer. The post Report: Targeting & Predictive Analytics Driving Changes in B2B Email appeared first on The Point.

Three Types of Goals and KPIs Needed for Social Media Analytics

grow - Practical Marketing Solutions

Good social media analytics are needed for businesses to understand the social consumer. ” We find that most clients have three major types of goals they’re looking to achieve with their social media analytics, revolving around: Awareness. Content analytics or analysis.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

Chalk Talks: Using Video Analytics for Smarter Selling

Vidyard

The post Chalk Talks: Using Video Analytics for Smarter Selling appeared first on Vidyard.

Lead Generation 101: Using Analytics to Understand Your Website Traffic

Tomorrow People

Get increased and improved leads by using data intelligently. Lead Generation